Shulou(Shulou.com)11/24 Report--

On Tuesday, local time, Microsoft announced the launch of a new version of Bing search engine and integrated the AI technology behind the popular chat robot ChatGPT. At the same time, Microsoft also introduced new AI enhancements to the Edge browser, and promised that the two products would provide a new experience for browsing the web and querying information online. Microsoft hopes the move will help weaken Google's dominant position in the search market.

"this is a whole new day in search and I think this technology will reshape almost every category of software," Satya Satya Nadella, Microsoft's chief executive, said at the new product launch. Nadella believes that the paradigm of web search has not changed for decades, but AI can convey information more smoothly and faster than traditional methods. "the AI search competition starts today and we will act quickly," he said. "most importantly, we want to have the fun of innovation in search again, because now is the right time."

Nadella says AI search is the biggest event since the advent of cloud computing 15 years ago and in his nine years at the helm of Microsoft. "I haven't seen anything like this since the advent of cloud computing in 2007-08," he said. " Nadella acknowledged that search is a lucrative business, so these developments represent a huge opportunity for Microsoft.

Nadella was promoted to chief executive in 2014. Under his leadership, Microsoft moved from local servers to cloud infrastructure, a move that cost Microsoft dearly and took huge risks. But it turned out to be a huge opportunity for a company that largely missed the transition to mobile computing. Microsoft Azure is the core of the company's cloud computing division, second only to Amazon AWS, leading Google in the cloud infrastructure market.

"you can make a difference in technology only if you are good enough to see the wave of change and then reposition your technology and innovation agenda and business model," Nadella said. we went through some very difficult times. for mobile computing and cloud computing, we missed the former, but were lucky to seize the latter. "

In the new product demonstration, Microsoft showed how what it called "New Bing" works in a variety of configurations, including displaying traditional search results side by side with AI-supported search results and allowing users to talk directly to Bing chatbots.

Microsoft showed many search cases, such as querying recipes on Bing, travel tips and buying furniture from Ikea. In a demonstration, Bing was asked to "plan an itinerary for each day of a five-day trip to Mexico City". This question is answered entirely by the chatbot, which describes a rough itinerary and provides links to more sources of information.

Unlike ChatGPT, New Bing can also retrieve news about recent events. In the demo, the search engine was even able to answer questions about its release, citing the latest reports from news websites.

Microsoft says these features are supported by an updated version of GPT 3.5, which is also the AI language model that supports OpenAI ChatGPT. Microsoft calls it the "Prometheus model" and says it is more powerful than GPT 3.5 and better able to answer search queries with up-to-date information and annotated answers.

In addition to the new Bing search engine, Microsoft will introduce two new AI enhancements to its Edge browser: chat and Writing. These will be embedded in the sidebar of Edge. The chat feature allows users to summarize the web pages or documents they are viewing and ask questions about their content, while the writing function acts as a writing assistant to help generate text based on some initial prompts, you can write emails, social media posts, and so on.

The launch of the new Bing comes as Microsoft and its rival Google are grappling with the threat of ChatGPT. Interest in AI text generation technology has exploded since it was launched online last November. Microsoft, working closely with OpenAI, the founder of ChatGPT, is looking for opportunities to take advantage of the technology and has announced the integration of the technology into its office suite.

OpenAI CEO Sam Sam Altman also attended Microsoft's event on Tuesday and confirmed that Microsoft has integrated OpenAI's GPT-3.5 language technology into Bing to improve its performance. "the new use of AI technology marks the beginning of a new era," he said. "I feel like I've been waiting for 20 years, so I'm glad it's finally here!"

In the past, OpenAI CEO Sam Altman has warned that such technologies are still under development and are prone to inaccuracies. Mr Altman said both OpenAI and Microsoft had taken a cautious approach to how to launch the technology, trying to take steps to ensure that the new Bing did not produce dangerous or offensive content.

Previously, Altman warned that such technologies are still under development and are prone to inaccurate information. He clarified that both OpenAI and Microsoft have taken a cautious approach to how to launch the technology, trying to take steps to ensure that the new Bing search engine does not generate dangerous or offensive content.

At the same time, Google was caught off guard by the so-called "paradigm shift in the way users find information online". The launch of ChatGPT reportedly triggered a "red alert" within Google, alarmed even by long-absent founders Larry Page and Sergey Brin, hoping to help address a challenge that could pose a threat to the company's biggest source of revenue.

In order to get a head start, Google launched its own AI chat robot Bard on the 7th before Microsoft. Sandal Pichai, chief executive, described the software as an "experimental conversational AI service", but noted that it was still being tested by a small number of users and would be made available to a wider public in the coming weeks.

A few analysts believe AI search could help Microsoft's Bing take more market share from Google, even though Google currently controls about 90 per cent of the market. The explosion of these AI tools has brought unprecedented pressure to Google, which has been at the forefront of AI technology for a long time.

For Microsoft and Google, however, the bigger question is: are AI chatbots the best alternative to search? How will this technology be organically integrated with the existing online information search methods? What happens when it goes wrong?

The last concern is particularly important because AI language systems like ChatGPT can easily present false information as facts. Although researchers have been warning about the problem for years, since ChatGPT became popular online, AI has claimed countless examples of errors, such as chat robots fabricating human biographical details, academic papers and providing dangerous medical advice.

The rise of chat robots is drawing renewed attention to these issues, but Google has been increasingly using AI to filter web information over the years. This has led to many high-profile mistakes, such as Google's response to "what should I do with seizures?" The response is to "hold the other person down or try to stop them from moving", which is the exact opposite of what should be done in this case.

Microsoft raised these and other issues in its presentation, saying it had been trying to guard against biases and risks such as "jailbreak" (luring or threatening AI chatbots to generate dangerous, hate, etc.). "with this product, we will go further than ever in developing measurements to reduce risk," said Sarah Bird, head of AI at Azure. "

However, Microsoft is also clearly preparing for its system errors. The new Bing interface includes a warning to users: "Let's learn together! Bing is supported by AI, so accidents and mistakes may occur. Be sure to verify the facts and share feedback so that we can learn and improve!"

However, Microsoft has not addressed other issues, including how AI-assisted search may lead to an imbalance in the online ecosystem. If an AI tool like New Bing grabs information from the web without a click source, it will eliminate the revenue stream that keeps many sites alive. If this new search model is to be successful, it will need to retain some of the old protocols.

Microsoft shares are up about 17% in the past three months, while the Nasdaq composite index is up 14%. Microsoft shares rose about 4% on Tuesday.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.