Shulou(Shulou.com)11/24 Report--

Thanks to the CTOnews.com netizen Mr. Air, Xiao Zhanche's clue delivery! CTOnews.com, February 7 news, in response to the online rumor that Douyin will be launched on March 1, the person in charge of Douyin living services responded to all-weather technology. The "group purchase and distribution" project is still being piloted in Beijing, Shanghai and Chengdu, and merchants in the three cities have been opened to help themselves in the near future; in the follow-up, depending on the pilot situation, consideration will be given to gradually expanding pilot cities, but there is no specific timetable at present.

Earlier, titanium media quoted people familiar with the matter as saying that Douyin, which will launch a national delivery service on March 1, has conducted internal tests in Beijing, Shanghai and Guangzhou. At the same time, the byte jump recruitment official website has hung the senior operation manager of takeout goods, the solution operation of the takeout industry, the senior manager of catering live broadcast operation and other related positions.

In July 2022, it was reported that Douyin has begun to try to launch a real-time catering delivery service, a function called "group purchase distribution". After clicking to enter and fill in the address, you can directly place an order for delivery. Douyin responded that "the project is still in the exploratory stage."

In August 2022, ele.me and Douyin jointly announced that they had reached a cooperation. The two sides said that they will work together to explore the upgrading of new scenes of local life services, deeply connect businesses and consumers through high-quality content, rich goods and efficient logistics and distribution, and bring a new local life experience of "see, click, reach" in the video era.

In December 2022, Dada Express has reached a strategic cooperation with Douyin Life Services. Dada Express will provide inter-city distribution solutions for catering merchants on Douyin Life Service platform. Consumers place orders with catering merchants on Douyin's life service platform, and Dada Express sends Knight to pick up goods from stores near them, so that consumers can receive goods even while watching live broadcasts, bringing users an immediate and smooth consumption experience.

CTOnews.com found that according to the current message summary, what distinguishes this function from the common distribution methods such as Meituan and ele.me is that Douyin does not have its own distribution team, so merchants still need to rely on other three-party distribution, such as contact flash, Dada and other platforms. Therefore, refund is not supported in merchant distribution, and customer service should be contacted in special cases.

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