Shulou(Shulou.com)11/24 Report--

At the beginning of 2023, Pleasant Goat and Grey Big Wolf, which was fixed in the childhood memories of countless viewers, returned to public view in an alternative way.

This endless short film is the dubbing work caused by bilibili UP's interest in "A Fengfeng o". Although the video does not explain the causes and consequences, and the character setting is quite different from this article, relying solely on the dubbing of the UP master "the King of vinegar", the onlookers are still brainwashed repeatedly by the phrase "Arigado beautiful sheep mulberry" in this simple and straightforward straight man jealous video.

The mass base of "Pleasant Goat" and its hilarious and exaggerated video performance made it the first video on the site to reach more than 10 million views this year while washing bilibili in blood. In the past month, a large number of Japanese friends have been invited to taste the purest Chinese Japanese and realize the charm of Chinese animation in this strange atmosphere that transcends national boundaries and culture.

"double label" beautiful sheep, "licking dog" boiling sheep …... These strange labels, created by the folk, are now affixed to this group of harmless lambs. Although UP tried his best to clarify that his creation was just a "picture of fun", it inevitably deepened the stereotype of passers-by. For a while, Beautiful Sheep and boiling Sheep began to become some special adjectives, frequently appearing in online topics.

Recently, the video of bilibili's "Pleasant Sheep" regional ranking has nothing to do with animation. As the saying goes, "paper people have no human rights." in theory, the status of paper sheep will only be lower. after all, in the perception of most passers-by, this is a work that has long been "out of date", and the audience should be mainly primary school students who are watching TV and having fun alone. Nowadays, people playing with rotten stalks on the Internet and doing something that makes people "two eyes black" will not offend too many loyal fans of the series.

But in fact, the number of fans who really do creative work for this group of lambs is probably far more than most people imagine. The well-known "Young Age" animation is now one of the top two-dimensional people in China.

1 according to data from Lofter, the largest two-dimensional peer creation website in China, as of January 2023, a pair of lambs with a significantly different painting style from other contestants appeared in the CP ranking of the top 200 hashtags and views: "like being lazy".

"Love laziness" means Pleasant Sheep X lazy Sheep, the two did not interact too closely in the play, fans just rely on a pair of "eyes to find beauty" to send their own CP into the hot list, becoming one of the few children in the top 200 to go to CP.

Strictly speaking, 200 is really not a very eye-catching achievement, if you only look at the number of users who like lazy tags, the ranking will drop by dozens of places. Knocking on CP is often only one of the components of fellow creations. Since there are works known as CP, there is naturally a popular IP that favors personal creation, and Pleasant Goat happens to be the latter.

There is no doubt that the hottest character in Pleasant Goat is Pleasant Goat, the protagonist of the series for decades, or according to the data given by Lofter, Pleasant Goat has a participation figure of 50,000, which puts him in the top 50 of all two-dimensional male characters, with considerable fan activity.

In everyone's mind, Pleasant Goat can be regarded as a very classic "beautiful, strong and miserable" male lead. In the original animated series, there are a lot of naughty and black negative attributes hidden under his brilliant genius. In the recent new animation, the protagonist has gradually evolved into a perfect person, gentle and considerate. Perseverance, all the good words can be applied to this sheep, and it's hard not to like him after hundreds of episodes of character creation.

Personal creation around Pleasant Goat is the mainstream in the circle at present. During the past Spring Festival, the sheepfold held a somewhat different Spring Festival ceremony. In this grain production movement called "2023 Happy Center New year activities", every two hours since January 14, there will be a second creative work dominated by Pleasant Goat. In the next 14 days, dozens of wives have shown their powers. Finished running this 336-hour super-long marathon.

Pleasant Goat's high popularity does not stay in the illusory paper data, to the need to pay for support around the hand as an example, "Pleasant Goat" series around the number and types have increased significantly in the past two years, of which Pleasant Goat related products are perennially out of stock, a few weeks ago was criticized by fans too ugly Pleasant Goat cotton doll is after the launch of light speed climbed into the top three Lofter best-selling list, fans purchasing power is evident.

The creation centered on Pleasant Sheep has led to the popularity of the whole work, and has given rise to popular CP such as "like laziness", "like Grey" and "like Beauty". These co-creations may seem a little ahead of time for children, but they are actually just right for the majority of adult audiences, because the children who watched Pleasant Goat on time in the past are now almost old enough to beat paper sheep.

2 as mentioned earlier, the creation of Pleasant Goat weakens the common "cobbled CP", which has something to do with the preferences of the fan group, but it is more due to the positioning of the work. In any case, it is still an animation for young people.

Although it sounds strange to beat CP in the animation, it is not without exception. A pair of CP named "Jia Xiao" from the "Happy Superman Alliance" is special enough even if you look at the whole binary CP circle. This is Lofter's only stable long-term sub-supply of animation CP, in the words of fans, that is "the United States in the circle", relying solely on their own to support the popularity of the original animation.

CP is a double-edged sword, it can continue the vitality of the work, bring topic, but if not handled properly, it will also have a fatal blow to the work itself. Not long ago, the Happy Superman Alliance angered many CP fans because of mistakes in the design of lines and plots, provoking a massive boycott.

Director Huang Weiming is involved in the production of "Happy Superman Alliance" and "Pleasant Sheep", and the two have worked together to promote it before, so the two animations can be used for reference and complement each other to some extent. The attitude of "Pleasant Sheep" towards CP is more like a bowl of water, although there are more prominent CP like "lazy", but generally speaking, it is more inclined to dynamic balance and maintain order in the circle in multi-party melee.

Even passers-by who have not seen the recent animation will probably be able to experience the feelings of the female companions who beat CP in Pleasant Goat: Xi Mei is the most reigning BG direction and the safest official push; love and laziness is an overly intimate friendship, and lazy sheep's casual and lazy attitude has to be tasted; Happy Ash is an alternative friend who forgets the years, and it is the deep friendship of his former opponents today. No matter which one you like, you can always find your own taste in this all-age work.

The official attitude towards CP is actually very delicate. They will say bluntly to Ximei on the live broadcast: "this is the official CP". They will also pretend that passers-by take the initiative to produce grain in the Lofter where their peers are high. It is of course impossible for them to say that they are not aware of the flooding of CP in the works.

But everyone knows that Pleasant Goat is still a national animation after all, and the skinny camel is bigger than a horse. There are still a large number of simple children in the audience who insist on watching the animation. Even for the viewing experience of these groups, Pleasant Goat has not developed into an animation only for CP fans. Friendship is dominant and Pleasant Goat is beautiful, which is probably the feeling of most people in the circle.

A few years ago, Weibo had a popular poll for the "Pleasant Goat" character, in which more than 100, 000 users gave their opinions. In the end, lazy Yangyang overwhelmingly beat Pleasant Goat, contrary to the popularity in the circle we see today.

The result of this vote has something to do with the popularity of lazy sheep. Lazy sheep's lovely shape and lazy personality also have something to do with the self-mockery of contemporary young people, but the more crucial reason is that the revival of Pleasant Goat, the IP, is only recently.

Friends with a certain Internet age should remember that the wind reviews of Pleasant Goat have been quite bad in the past. The problems of the work itself, and the idea that the environment exerts a subtle influence, make "Pleasant Goat" basically linked to words such as "childish" and "boring" earlier, and it is difficult to turn around when it is derogated to the bottom of the Internet.

As the children who watched Pleasant Goat grew up, the word-of-mouth of this series is also slowly being adapted. When Pleasant Goat faded out of public view, the established IP kept trying to change itself, whether it was using a new painting style or abandoning the narrative style of a single drama to a series, the whole series has been moving towards popularity. For example, "victory out of the basket", which began in 2021, with solid quality and infected a large number of straight men, let them put aside their prejudices and watch the animation of "primary-age", which they once despised.

Under the background of peers and the transformation of their own efforts, the audience rating of "Pleasant Goat" began to pick up. As far as the performance of the animation is concerned, the production team understands what young people want to see, anti-traditional anti-routine stories, away from the characters portrayed by facial mapping, and give you a section of painting at a critical moment, and the topic and discussion naturally come.

The change in the number of Pleasant Goat co-creations can reflect the recent changes in the popularity of the work to some extent. The current participation figure for this hot character is 50, 000, compared with less than 30, 000 six months ago. In just a few months, the surge in the data of second creation reflects the growth of the popularity of the work, and Pleasant Goat has finally improved on the Internet.

Creating and kicking CP with others is the eternal destination of every two-dimensional work. Nowadays, traffic is king, and it would be nice to have a group of loyal fans to steadily provide topics and works. The surrounding products that fans spend real money to buy are also demonstrating the value of this IP to the authorities with their own actions.

In the final analysis, however, there is still a question mark about how much popularity the same person can bring to the work. Last year's "Pleasant Goat and the Big Wolf baskets out of the Future" grossed barely 100 million at the box office, while next door's former competitor, "Bear haunted," has soared to $1 billion at the box office. At least for "Pleasant Goat" this IP, the basic set must be to sell affectionate "childhood memories".

But at least for the same circle, "Pleasant Goat" out of the cold circle is a rare good thing, after all, playing CP with people, or everyone to come together to have the atmosphere. As long as we grasp the yardstick, it is not difficult to find that this flock of sheep is really easy to fight.

This article is from the official account of Wechat: game Research Society (ID:yysaag), author: Okny

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