Microsoft will hold a mysterious event in the early hours of tomorrow morning, and AI will help speed up the capture of search engine market share from Google.

Thanks to CTOnews.com netizen ThinkBou for the clue delivery! According to the news on the morning of February 7, Beijing time, Microsoft announced plans to hold an event at its headquarters at 2: 00 Beijing time on the 8th. As the company increases its investment in artificial intelligence technology, including adding OpenAI's ChatGPT robot to its Bing search engine, the theme of the event is also associated with the outside world.

Microsoft said in its invitation to the event that the event would take place at 10:00 local time on Tuesday at the company's headquarters in Redmond, Washington, but the company did not disclose the details and theme of the event. It only said it would "share the progress of some exciting projects." Recently, Microsoft has been accelerating its investment in artificial intelligence, and the competition in the field of generative artificial intelligence is heating up. Generative artificial intelligence gets its name because it can generate new content from a digital library of text, photos, and art.

A person familiar with the matter said last month that Microsoft had been preparing to add ChatGPT to the company's Bing search engine to provide users with better and more accurate query results, rather than just link lists, in another attempt to grab some market share from Google's highly dominant search engine. Bing has about 9 per cent of the global search market, according to analyst firm Statista.

The software giant also announced last month that it would invest billions of dollars in OpenAI within a few years, with a person familiar with the situation saying the specific investment would reach $10 billion. The two companies are getting closer and closer, with Microsoft providing cloud computing capabilities to OpenAI while integrating systems developed by the artificial intelligence research lab into its own software. Sam Altman, the company's co-founder and chief executive, posted a photo with Satya Nadella, Microsoft's chief executive, on Twitter on Monday, saying his people were at Microsoft headquarters and were "excited" about Tuesday's event.

Google, owned by Alphabet, has said it has released a ChatGPT competitor called Bard, which is now available for testing and that the general public will be able to use the service "in the coming weeks". Bard is based on LaMDA, a large language model developed by Google, which sparked controversy in May when a Google software engineer publicly declared that the artificial intelligence was "living", but that claim was widely questioned. The aim of the chatbot is to produce detailed answers when given simple prompts, such as what to do for lunch or how to plan prenatal equivalents for friends.

Google also provides some artificial intelligence-driven features that will soon appear in its search results, designed to provide users with good results for queries that don't have the right answers.