Shulou(Shulou.com)11/24 Report--

According to news in the morning of February 7, Beijing time, Take-Two Interactive Software, a well-known game company and developer of Grand Theft Auto, has cut its annual bookings, which is a red flag and means that large video game publishers will face a deeper impact. With a weak economy and a deeper and wider recession in the game market, it will be more difficult for publishers to attract gamers.

Before EA, Microsoft has announced results, the data are disappointing, and now Take-Two sends out pessimistic signals, many people worry that the game market will continue to decline this year.

"the gaming market has been booming in the past few years, but now the big game publishers are sending pessimistic signals," says Joost van Dreunen, a lecturer at the Stern School of Business at New York University. "this shows that the video game market is quite depressed, and publishers will undergo severe tests in the coming quarters. They will actively compete for consumer attention and spending, just to see those companies survive the cold winter."

Take-Two CEO Strauss Zelnik (Strauss Zelnick) points out that because of the macroeconomic downturn, some established popular games are on sale, and consumers' holiday spending is biased towards these games, resulting in higher net bookings than expected. Zelnik believes that this trend has affected the sales of new games.

Despite the acclaim, Marvel's Midnight Suns ranked only 14th in terms of downloads on Sony's PS5 platform in December, not as high as Marvel Spider-Man: Miles Morales, which has been launched for two years.

Inflation has squeezed the company's budget, and more gamers are reluctant to try new games, choosing to continue to play their favorite games. Activision Blizzard also announced its results on Monday. The company's adjusted fourth-quarter revenue beat Wall Street expectations, mainly because the new call of Duty hit.

Take-Two also reported adjusted revenue of about $1.38 billion in the third quarter, compared with analysts' expectations of $1.46 billion. Take-Two, which had expected full-year adjusted revenue of about $54 to $5.5 billion, has fallen to $52 to $5.25 billion.

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