Shulou(Shulou.com)11/24 Report--

CTOnews.com February 6 news, RUNTO "China living room smart device retail market monthly tracking (China Living Room Intelligent Devices Retail Market Monthly Tracker)" report includes monthly updates of retail data of online market volume scale, channel, brand, product configuration, as well as best-selling models and price trends.

According to online data from RUNTO, the total online retail volume of intelligent devices in six living rooms, including smart projection, laser TV, smart speakers, smart door locks, smart boxes and surveillance cameras, reached 38.15 million units in 2022, with a total retail sales of 21.7 billion yuan.

Due to the epidemic in 2022, consumers need entertainment to relieve pressure, and watching video has become one of the main ways of leisure. In the audio-visual entertainment equipment, intelligent projection and laser TV both focus on the large screen experience, but show different trends. Intelligent projection is growing against the trend, while laser TV is showing a decline, which is due to the weakening of high-end consumer demand under the continuing epidemic. At the same time, it is also squeezed by more cost-effective LED intelligent projection and household laser projection.

The fresh taste market of smart speakers and smart boxes is basically saturated, but the replacement power is insufficient, and it has entered the downward channel in the past two years. In 2022, the characteristics of its non-rigid demand were further magnified, with online sales falling by 31.4% and 6.1% respectively compared with the same period last year.

CTOnews.com learned that in home security products, online sales of smart door locks have increased by 11%, which is fundamentally due to changes in users' cognition and consumption habits, and the direct reason is that new players continue to increase, and the market is more competitive in promotion, price, and products, which promotes a large number of consumer behavior, which in turn pushes up the market size.

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