Shulou(Shulou.com)11/24 Report--

CTOnews.com, February 6, Tesla is still a relatively young automaker, but Tesla seems to have a very special advantage-it is not only good at retaining customers, but also good at seizing and retaining users from other automakers.

CTOnews.com learned that according to S & P global standards, car buyers can be divided into three groups according to their loyalty. Super loyalists, loyalists, and nomads. Super loyalists have bought the same brand of cars repeatedly before and are most likely to continue to do so. Loyalists have repeatedly bought the same brand of cars, while nomads have no identifiable loyalty to any brand and are more likely to change brands.

Tesla is far ahead of other carmakers in retaining customers, according to US data from S & P Global. According to the company, about 83 per cent of Tesla owners are new nomads to the company.

What really sets Tesla apart from the competition is its ultra-low customer turnover rate, with about 58 per cent of nomadic buyers leaving their car brands in the 12 months to July 2022, the highest customer turnover rate in the past decade. However, Tesla's customer turnover rate is only 39 per cent, which means that about 60 per cent of the company's customers are likely to buy new Tesla models. Ford has the second highest customer turnover rate, at 50%.

It is reported that Tesla's products and business, including the network of supercharging stations, user interfaces and frequent software updates, will make it difficult for customers to return to other brands. At the same time, its ultra-high sales of electric vehicles and the combination of brand loyalty will make it difficult for other brands to steal buyers from Tesla.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.