Shulou(Shulou.com)11/24 Report--

In the past two years, in the high-end smartphone market, folding screen is the well-deserved king of the topic. With the efforts of major brands, the popularity of folding screen mobile phones has also made gratifying progress. For example, at the beginning of 2023, the folding screen mobile phone market made a good start.

At present, according to data from authoritative market research institutions, China's folding screen market grew by 64% in the first four weeks of 2023 compared with the same period last year, and folding screen mobile phones have become a new bright spot in Spring Festival consumption. Among them, with the strong performance of the new generation of folding models Find N2 and Find N2 Flip, OPPO continues to lead Spring Festival week with a market share of 31.9%. It is worth noting that OPPO has firmly occupied the first position in the domestic folding screen market since the 52nd week of 2022.

The continuous growth of the folding screen mobile phone market is closely related to the maturity of the technology related to the folding screen products, the upgrading of experience, and the continuous decline in prices. it has gradually become a commonly used product from the beginning of tasting fresh products. more and more consumers begin to recognize folding screen mobile phones and are willing to use them as the main machine.

However, although the price of folding screen phones has dropped significantly compared with the previous two years, the overall price is still more than 6000 yuan, and it is still targeted at ultra-high-end products. As an ultra-high-end mobile phone, it is difficult to attract consumers to pay without unique technological innovation and excellent quality. In this respect, OPPO, with its leading self-developed hinge and screen technology, is more suitable for the ColorOS system used on large screens, leading the folding screen market since the first generation of folding screens were released, and successfully breaking through the domestic ultra-high-end market share.

I believe you will remember that the first time to lead the folding screen mobile phone "from taste to common use" was the OPPO Find N launched by OPPO in December 2021. At that time, it impressed many consumers with its comfortable gold size, the water drop hinge jointly developed with Samsung, and the resulting near-zero crease screen. At the same time, the ColorOS system specially adapted to the large screen interactive experience, hovering interactive experience and so on. Take the experience of folding screen phones to a new level.

According to data released not long ago by market research firm CINNO Research, OPPO's market share has quickly approached Samsung's in 2022 with only the first generation of Find N products, with annual sales soaring by 453 per cent.

At the same time, data show that 2023 global smartphone shipments of folding screens are expected to increase by 52% year-on-year to 22.7 million units, and the folding screen market will usher in a new outbreak. OPPO also launched a new series of OPPO Find N2 folding screen phones in December 2022, including Find N2 and Find N2 Flip.

The OPPO Find N2 series has also made full innovations in hinges, body materials, screens and interactive experience to achieve "lightweight, easy to use and worthy of reuse", and it is worth looking forward to how they will perform in the 2023 folding screen mobile phone market.

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