Shulou(Shulou.com)11/24 Report--

According to CTOnews.com news on February 5, Wechat officially announced that during the Spring Festival this year, the Central Radio and Television General Station and the video number cooperated to "watch the Spring Festival Gala on vertical screen" for the second time, and more than 190 million users watched the CCTV Spring Festival Gala in the video room.

In addition, the viewing speed was 1.5 hours earlier than last year, the number of applause in the studio was as high as 379 million, the number of sharing in the studio was nearly 10 million, and a number of data reached a new high for live broadcast on video.

This year, the video title "Vertical screen Spring Festival Gala" launched commercialization for the first time, and opened a number of new interactive games.

The 2023 Spring Festival Gala is said to draw inspiration from the "Chinese traditional concept of color" and create a whole set of new aesthetic concept system. The video number skillfully combines colorful Chinese colors with "vertical screen Spring Festival Gala", innovatively extends to booking, live interaction, social sharing and other links, and deeply binds with brand rights and interests.

When making an appointment, users can choose their favorite Chinese color commemorative tickets according to their personal preferences; when entering the studio, the dynamic effect of admission will also show different colors; the program list in the studio and the cover shared by the studio will show different Chinese colors according to the program period.

In addition, the video number customized large gifts, small gifts and applause icons for the brand, and hung out the shopping cart in the studio for the first time, and viewers can place orders to buy brand and Spring Festival Gala creative products at any time during the viewing process.

CTOnews.com learned that the first "vertical screen Spring Festival Gala" in cooperation between console and Wechat video account in 2022 was watched by more than 120 million people, with more than 350 million likes between live broadcasts, more than 9.19 million comments and more than 5.51 million retweets, breaking the record set by video accounts.

On the 2023 Wechat open course PRO, the video number team said that the total user time in 2022 has exceeded 80% of the total user time on WeChat moments. The viewing time of live broadcast of video number increased by 156%, and the sales of live broadcast increased by 800%.

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