Shulou(Shulou.com)11/24 Report--

Study history, explore the past, look at the frontier and meet the future. Recently, Kuaishou Education announced the launch of the educational public welfare activity "New knowledge is like a teacher talking about the Winter Holiday Class", inviting famous teachers from the history department of Peking University and celebrities in the field of science and technology to create nine high-quality live classes. lead you to feel the pulse of civilization in cultural heritage, scientific and technological innovation and social progress. It is reported that the relevant courses will be launched online on the Kuaishou platform on February 3, and users can make an appointment to study on the activity page by searching for "New knowledge, such as teacher said".

The big names gathered together, and the whole people studied in the cloud to win the grand prize.

At the beginning of the ‎ New year, in order to meet the needs of users for high-quality content, Kuaishou Education launched a "winter vacation class" composed of two characteristic sections. Among them, the "excellent course of History of Peking University" is in the form of a live broadcast course by a famous teacher of the History Department of Peking University, allowing the audience to learn from the present by history, while the "Frontier New knowledge Industry expert course" invites celebrities in the field of science and technology to broadcast live interaction to give you a peek into the future. The event has a learning column, which will aggregate famous teachers' live broadcast and fine-cut recording content, and users can watch it free of charge through Kuaishou Education official Kuaishou account.

In terms of specific courses, the high-quality course of history ushered in "Group Business", a treasure teacher of Peking University, and Li Bozhong, a professor of humanities at Peking University. Zhang Fan, a professor of history at Peking University, "the Great Desert Storm-the rise and fall of the Mongol and Yuan dynasties", and Lu Yang, a professor of history at Peking University, "the Real Tang Empire in History". Will let the fast hand old iron feel the charm of famous school teachers, and better spread the spirit of humanism and history.

The ‎ industry expert course is led by giants in various fields. "can we really coexist peacefully with the virus?" Yin Ye of Huada Group CEO. By Gou Lijun, a researcher at the National Astronomical Observatory of the Chinese Academy of Sciences, looking at the development of astronomy from the last three Nobel Prizes, and Wang Yuquan, founding partner of Haiyin Capital, how will artificial intelligence change your life in the next ten years? It will be presented in an easy-to-understand way to shorten the distance between the general public and cutting-edge new knowledge.

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In order to improve the learning enthusiasm and completion of users, Kuaishou education also introduces a series of incentive measures. From February 3 to February 28, users will have the opportunity to win prizes such as flow coupons, fast coins, exclusive avatar pendants, education periphery, 666 yuan scholarships and teachers' signed course certificates when they watch the live broadcast of famous teachers and publish their learning-related works. the strategy of "learning + reward" will create a positive learning atmosphere and help users grow and transition better.

Break the University Wall and build the IP Brand of Open courses

‎ 's third season of "New knowledge is like a teacher" is an open course IP brand created and built for a long time by Kuaishou Education, which aims to break down the walls of universities and knowledge barriers and bring more high-quality educational resources from the "ivory tower" to "people's homes". For this reason, "New knowledge as a teacher" takes the winter and summer vacation as the node, continues to supplement the supply of serious, systematic and authoritative knowledge content, and realizes the popularization and value of professional content in a relaxed atmosphere.

In July 2022, Kuaishou "Xinzhi is like a teacher" IP officially unveiled, in conjunction with the Tsinghua University Muzhu platform School online launched the "Tsinghua University Muzhoushou Summer course", setting off a national learning upsurge of "go to Kuaishou, study Tsinghua Open course, and get Tsinghua Muzhu Certificate" In November 2022, the two jointly launched the "Tsinghua University Mushou Jinqiu Class", which led the new fashion of "going to university in the cloud" with both knowledge, professional and interesting courses. let more ordinary users sow the seeds of lifelong learning in Kuaishou.

‎ this winter vacation class, on the one hand, introduce high-quality educational resources around "famous teachers + famous schools", and continue to precipitate more high-quality IP and course content in the site; on the other hand, focus on the young user circle and knowledge consumers, provide more diversified content supply and better learning experience, in the knowledge-eager young user circle, continue to deepen the Kuaishou education open course IP brand mind.

Promote the universal benefit of knowledge and deeply cultivate the ecology of pan-knowledge content

The rise of ‎ short video live streaming not only provides an important way for users to acquire knowledge, but also brings new opportunities for universal knowledge. The short video live broadcast head platform represented by Kuaishou, on the one hand, constantly broadens the connotation and boundary of knowledge dissemination, changes the flow and flow rate of knowledge, and further reduces the threshold for ordinary people to acquire knowledge; on the other hand, it continues to expand the extension and production of knowledge, so that ordinary people with skills can also become knowledge producers, greatly enriching the source of knowledge.

According to the 2022 Kuaishou Pan-knowledge content Ecological report, for the whole of 2021, the broadcast of Kuaishou Pan-knowledge content increased by 58.11% compared with the same period last year, and there were more than 3300 live broadcasts on the platform. Kuaishou has become a veritable pan-knowledge learning platform. Among the pan-knowledge creators, there are not only well-known academicians, experts and scholars who provide systematic professional content, but also experts and folk experts who provide differentiated and practical content, and they work together to build a prosperous ecology of pan-knowledge content.

‎ knowledge not only belongs to the ivory tower, but also belongs to everyone who loves knowledge. Making great efforts to build the IP brand of the open course "New knowledge is like a teacher" is also a microcosm that Kuaishou continues to broaden the ecology of pan-knowledge content and promote the universal benefits of knowledge. In the future, Kuaishou will establish cooperation with more universities, educational institutions, scientific research institutions and professionals to tilt resources and vigorously support the content of professional knowledge. Through the deep cultivation of pan-knowledge content ecology, Kuaishou will promote the vision of universal knowledge into reality, so that more high-quality content continues to come into the vision of the general public.

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