Shulou(Shulou.com)11/24 Report--

CTOnews.com, February 2 (Xinhua)-- General Motors has announced a partnership with Netflix Netflix, and the carmaker's electric vehicles will appear in new shows and movies.

To kick-start the program, the two companies have invited Will Ferrell to shoot a joint commercial, which will be broadcast soon.

Financial terms or transaction logistics were not disclosed in the announcements, but executives from both companies insisted at a news conference that the arrangement was not a traditional product advertising placement.

CTOnews.com learned that GM's global chief marketing officer, Deborah Wahl, said in a press release: "Entertainment has a huge impact on culture. We want to make electric cars famous on streaming, small screens and on the screen, and to build an electric vehicle culture by combining the experience of driving and owning electric cars by telling stories. Netflix is a good partner with a fascinating story, commitment to sustainability, and a track record of sparking cultural trends. We will unite to create a better and more sustainable future for our world because we let everyone use electric cars. "

Marian Lee, chief marketing officer of Netflix, said: "at Netflix, the programs and films we make can influence culture and inspire meaningful dialogue. GM is a cultural leader in the automotive industry, and we are proud to work with them to expand the image of electric vehicles in our programs and movies. This partnership reflects our continued commitment to supporting the rapid changes taking place in the world around us."

It is not unprecedented for film and television companies to work with cars, such as the Transformers series, which relies heavily on agreements with General Motors. Although it is hard to see the future value of the partnership in the short term, the deal did allow Netflix to build a relationship with a large carmaker.

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