Shulou(Shulou.com)11/24 Report--

CTOnews.com February 2 news, Avita officially announced that Li Pengcheng officially became the company's vice president and chief marketing officer CMO, and also served as deputy general manager of the user development center, fully responsible for the company's brand marketing-related work, specifically in charge of brand planning and strategy, product communication, public relations, user experience and operation departments under the user development center, reporting to the company's chairman and CEO, and Tan Benhong, general manager of the user development center.

Before joining Avita Technology, Li Pengcheng successively served multinational automobile brands, Chinese new energy vehicle brands and Internet user operation platform, with more than 20 years of experienced industry management experience.

According to reports, Li Pengcheng, a former assistant to Xiaopeng Automobile CEO, left last year for personal reasons. Li Pengcheng joined Xiaopeng Automobile in 2019, mainly responsible for the brand's communication and public relations.

CTOnews.com learned that Avita Technology was founded in 2018, combining the advantages of Changan Automobile, Huawei and Ningde era in vehicle research and development, smart car solutions and smart energy ecology, to develop a new generation of smart electric vehicle technology platform CHN, committed to building a high-end smart electric vehicle (SEV) global brand. The company is headquartered in Chongqing, China, and has branches in Shanghai and Munich, Germany.

Avita's first model, the Avita 11, has gone into mass production and the first batch of deliveries began at the end of December last year. Based on the CHN platform built by the Big three, it has an intelligent cockpit based on Huawei HarmonyOS, Huawei AOS intelligent driving operating system, Huawei inside smart car solution and Huawei DriveOne dual-motor four-wheel drive system, equipped with Ningde ternary lithium battery.

Avita Technology will go all out to challenge 100000 orders in 2023.

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