Shulou(Shulou.com)11/24 Report--

Recently, Overevo released the "Global TV Brand Shipping monthly data report" in 2022. The data show that in December 2022, Hisense shipped 2.326 million televisions, surpassing Samsung (2.1 million) to become the first in the world. Chinese color TV brands ranked first in the world for the first time.

Data show that in 2022, Hisense shipped 24.419 million televisions in the global market, accounting for 12.06%, ranking second only to Samsung. According to the report, Hisense achieved double growth in both domestic and overseas markets in 2022. At home, Hisense and Vidda brands were well positioned, and domestic shipments increased by 22%. Overseas, Hisense further enhanced the overseas influence of Hisense brand with the help of Qatar "World Cup" marketing. Overseas shipments increased by 12.2% in 2022 compared with the same period last year, while shipments in Europe, Japan and emerging markets all increased significantly.

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