Shulou(Shulou.com)11/24 Report--

CTOnews.com February 2 news, Sensor Tower released a report today that under the overall downward trend of global mobile application revenue, non-game application revenue is still growing against the trend, with global non-game application revenue reaching $47.8 billion (currently about 322.172 billion yuan) in 2022, an increase of 14% compared with 2021.

According to the report, the number of global non-game app downloads declined slightly for the first time in 2022, to 86.7 billion, but it was still 18.5% higher than in 2019, mainly due to the Google Play platform. The number of downloads of non-game applications worldwide is expected to return to the rising channel in 2023, exceeding 90 billion times. Global non-game applications are expected to be downloaded more than 1100 billion times in 2027.

On the revenue side, global domestic purchase revenue rose nearly 14% in 2022 to $47.8 billion (currently about 322.172 billion yuan). Sensor Tower predicts that global revenue from non-game applications will continue to rise in 2023, exceeding $55 billion (currently about 370.7 billion yuan), and exceeding $100 billion (currently about 674 billion yuan) in 2027.

In terms of entertainment applications, revenue from entertainment applications represented by "TikTok", "YouTube" and "Disney+" has increased from $3.9 billion in 2018 (currently about 26.286 billion yuan) to $11.8 billion in 2022 (currently about 79.532 billion yuan). It is expected that revenue from entertainment applications in 2027 will be more than double that in 2022. Of this total, global revenue of "TikTok" rose nearly 60 per cent year-on-year to $3.5 billion in 2022 (currently about 23.59 billion yuan).

▲ figure is from Sensor Tower, which is also known as CTOnews.com. Sensor Tower said that global social application revenue growth slowed in 2022, but still rose slightly to $6.3 billion (currently about 42.462 billion yuan). Revenue from social apps is expected to exceed $7 billion (currently about 47.18 billion yuan) in 2023. In terms of downloads, global social apps fell slightly from nearly 8% to 6.7 billion for the first time.

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