Shulou(Shulou.com)11/24 Report--

CTOnews.com February 1 news, TCL Electronics today released global sales figures for 2022. Global sales of TCL smart screens reached 23.78 million in 2022, up 0.8% from a year earlier, of which 7.16 million were sold in the fourth quarter, up 9.7% from the same period last year.

TCL Electronics said that as the "TCL x Thunderbird" dual-brand strategy continues to advance, online and offline channels are further optimized, sales in the Chinese market continue to grow rapidly, and sales of TCL smart screens in China rose by 32.2% in the fourth quarter of 2022 compared with the same period last year.

According to the announcement, sales of TCL large-size smart screens increased significantly in 2022. Sales of TCL smart screens of 65 inches and above increased by 75.7% year-on-year, accounting for 8.2% to 19.3%. The overall average size of TCL smart screen sales increased by 3.4 inches to 48.4 inches.

CTOnews.com learned that in the Chinese market, sales of TCL smart screens grew by 21.3% in 2022 compared with the same period last year, and the proportion of sales of large smart screens continued to rise to an all-time high. In 2022, sales of TCL smart screens of 65 inches and above in the Chinese market increased by 85.0% compared with the same period last year, with a year-on-year increase of 16.6% to 43.6%. The proportion of sales of TCL smart screens of 75 inches and above also increased by 13.3% to 21.2%.

In the international market, inflation, geopolitics and other factors still affect the global economy, the growth of the cost of living pressure makes some terminal consumer market demand relatively weak. Although sales of TCL smart screens in the international market affected by the industry declined slightly in 2022, sales continued to pick up in the third and fourth quarters, with a 2.6% year-on-year increase in the second half of the year.

From a regional point of view, sales of TCL smart screens in emerging markets increased by 10.4% year on year in 2022, with sales in the Philippines, Turkey and Indonesia up 43.0%, 52.3% and 62.0% respectively, ranking first in the Philippines, Australia and Pakistan. TCL smart screen sales in Europe also recorded positive growth, up 5.3% from the same period last year, with higher sales than those in Holland and the United Kingdom, with year-on-year increases of 41.3% and 53.8%, respectively. North American market demand fell due to the epidemic, but the market share of TCL smart screen sales in the United States continued to increase and ranked in the top two.

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