Shulou(Shulou.com)11/24 Report--

As we all know, the overall performance of China's smartphone market in 2022 is not optimistic, but under the background of the overall malaise of the market, the high-end mobile phone market is showing a trend of prosperity and growth, especially folding screen phones, which represent the future direction. In 2022, mainstream smartphone brands launched their own folding screen mobile phone products and promoted them to reach a wider range of consumers.

The data also reflect this situation. Today, market research firm CINNO Research released the market sales of folding screen phones in China in 2022. According to their data, sales of folding screen phones in China reached 2.83 million in 2022, a sharp increase of 144.4% compared with the same period last year. According to the quarterly data, domestic folding mobile phone sales have been growing for nine consecutive quarters compared with the same period last year.

Specific to the market performance of different brands, Huawei ranked first in the market in 2022, with 1.44 million folding screen phones, an increase of 132% over the same period last year, but its market share of 51.0% fell 2.8 percentage points from the same period last year. In second place was Samsung, with a market share of 22.8%, while its share fell 9.7 percentage points from a year earlier, with the brand side falling the most.

The more eye-catching performance is OPPO, which ranked third with a market share of 7.7%, up 4.3% from the same period last year, while sales soared by 453% from the same period last year, mainly due to the excellent market performance of OPPO Find N, OPPO Find N2 and OPPO Find N2 Flip folding screen phones.

It is worth mentioning that the sales of folding screen phones under the Top 7 brand in this list all increased in 2022 compared with the same period last year. One of the reasons behind this is the decline in the average number of folding screen phones. According to CINNO Research, sales of products worth more than 15000 yuan in China's folding mobile phone market accounted for 21% in 2022, down 41% from a year earlier, while sales in the 5000-9999 yuan price range accounted for a 51% increase to 69%.

On the whole, the development trend of folding screen mobile phone is relatively optimistic. With the continuous progress and innovation of flexible OLED technology, the integration of the industry chain is getting higher and higher. Folding screen mobile phone will continue to mature and popularize in the future.

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