Shulou(Shulou.com)11/24 Report--

During the Spring Festival in 2023, Kuaishou Magnetic engine joined hands with Yili Grain to focus on the theme of getting rich together, linkage actor Wang Baoqiang and several "rural CEO" Kuaishou talent through brand TVC, talent live broadcast, Yunshang temple fair, topic challenge and other integrated games to share the secrets of rural prosperity, help rural revitalization, staged a Spring Festival marketing with both temperature and strength.

During the event, a short film with more than 56 million views, "the Secret Book of Baoqiang getting Rich" became the starting point of the "Rural Common Wealth Plan." In the short film, Wang Baoqiang incarnates as the richest man in Guri Village, sharing the secrets of common prosperity in the countryside from many dimensions, such as brand building, flow password, division of labor and cooperation, and so on. The plot of the short film includes a variety of popular elements, such as funny, suspense, romantic love, games and so on. While bringing useful information and happiness to the audience, it skillfully and naturally implants the advantages of multiple brands of grain.

After the launch of the "Common Wealth Project", Kuaishou and Grain worked hand in hand to create a 1 V N rich model with the strength of the brand. With "Qian Rabbit like Jinduo Grain" as the theme, a series of live broadcasts were launched one after another. Including Guo Liuling, Miao Jie in Shuimu Nianhua, Lijiang Jiaozi in the countryside, Handicraft Geng, Mama Liu's daily life, Yunnan Xiaohua, Ka Nong Ye Ping, "Rural CEO" from all over the country gathered in Kuaishou live studio to share personal growth stories, as well as the rich experience of various industries, leading the vast number of farmers and township entrepreneurial youth to "build a new countryside and go to the road of prosperity."

In recent years, with short video and live broadcast becoming an important way to help farmers increase their income, more and more people choose to become fast-hand anchors. How to become the next "rural CEO"? The daily life of @ Liu, who has more than 13 million Kuaishou fans and let the specialty products of her hometown go out of the countryside and lead the villagers to get rich through the studio, emphasizes that in the process of bringing goods live, the product is the most critical. "We must choose good products and strictly control the quality." only in this way can we "go more steadily and further."

Kuaishou Happy Rural Leader @ Mountain Village Xiaojie, who is called "Master Luban of the Mountain Village" by netizens, has brought more than 40 million exposure to his hometown in just a few months by colliding traditional craftsmanship with rural life, effectively promoting the tourism industry and economic development around his hometown. He believes that if people want to be anchors and shoot videos, "Don't hesitate to do it right away and get moving." otherwise, the time will pass, and at the same time, they should persevere and learn more. In addition, anchors of agriculture, rural areas and farmers can record real life, such as shooting the most beautiful scenery in their hometown and interesting things around them.

@ Yunnan Xiaohua, which has encountered difficulties such as poisonous snakes, centipedes, and mudslides because of bringing agricultural products, advises everyone to "do not be anchors of agriculture, rural areas and farmers if you cannot endure hardships; if you want to do a good job, you must have perseverance." It is inspired by the saying that "persistence is not only when you see hope, but only when you persist," Yunnan Xiaohua has been to more than 40 villages and towns over the years, walked tens of thousands of kilometers, filmed thousands of short videos, and made hundreds of live broadcasts. More than 30 agricultural products and nearly 10,000 tons of agricultural products have been sold, driving more than 3000 people to increase their income.

In addition, Kuaishou also launched the "year of China in the Temple Fair" campaign, through the content block of the temple fair, as well as topics such as the events of the New year, the year of the Rabbit, the year of my hometown, and the year of China in the temple fair, nearly 15 billion of the works were broadcast, helping Grain continue to enhance the brand's influence in the Spring Festival scene.

It is understood that during the Spring Festival in 2022, Grain worked with Kuaishou Magnetic engine to create a large-scale public welfare live broadcast project of "hundred Village cadres fighting Live", jointly with 14 provinces and 100 village heads to help farmers, and put the brand value concept into practice in the live broadcast of helping farmers, highlighting the brand's social responsibility. The project has also been highly recognized by the industry and won many awards such as Golden Investment Award, Golden Mouse, IAI and so on.

During the Spring Festival in 2023, Kuaishou and Grain worked together again to continue to focus on revitalizing the racetrack in rural areas, and comprehensively upgraded to this year's 2.0 version of "Rural Wealth Technology to help Farmers" on the basis of last year's 1.0 version of "Live e-commerce to help farmers". By sharing this way of "teaching people to fish", we can promote the long-term growth of farmers' income and rural economy, and tap the great potential of rural development.

Behind the activities, Kuaishou new market business in the content, talent, commercial product ecology and other aspects of comprehensive ability, but also for the brand marketing circle to provide an important support and driving force. This year, Kuaishou has built a multi-creative content matrix covering the whole scene of the Spring Festival, helping brands such as Gu Guduo to take advantage of the fresh smoke and rich flavor of new market commerce to improve the brand exposure volume and emotional temperature in an all-round way.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.