Shulou(Shulou.com)11/24 Report--

Every Spring Festival, blind dates are an unavoidable social topic. Single men and women are either on a blind date or on their way. In recent years, the accelerating pace of life, the declining marriage rate and more than 240 million adult single people have further prompted single groups to pursue more authentic, reliable and efficient dating services. so that dating is no longer just a passive arrangement from parents, but an active choice to establish a healthy relationship.

As a leading platform for short video and live streaming, Kuaishou follows the social trend and grasps the needs of the times. During the Spring Festival, Kuaishou launched a large-scale matchmaking event in the same city-from the third to the sixth day of the Lunar New year. By "Fast dating" together with dozens of excellent dating anchors, 66 local matchmaking broadcasts were launched in eight provinces, including Hebei, Shandong and Jilin. Thanks to the diversity and diversity of real marriage and dating forms, the average number of viewers per match live broadcast is more than 15 million, which deeply meets the emotional needs of the majority of single groups.

Focus on "local dating" to meet the single needs of various groups

Based on Kuaishou's unique live broadcast product form, dating live broadcast room for single groups to build a bridge to meet, but also gave birth to Kuaishou "fast dating" business. Coinciding with the Spring Festival reunion, "Fast dating" focuses on the direction of "local dating", presenting users with a unified theme and other matchmaking content fields in different cities, which has been widely loved and actively participated by local audiences.

In Xishuangbanna, which is like spring all year round, @ goddess matchmaking group brings collective matchmaking meetings online, giving matchmakers more choices; in ice and snow Harbin, @ host Yuan Zhe uses his love and marriage program production experience in the broadcast room to teach single men and women the secret book of getting rid of singles. In the farm courtyard in Linyi, @ Wang Mengge opened the curtain of "if you are the one" in the rural version, looking for marriage for the older young people at the other end of the screen. Different ways not only give single people the opportunity to find true love, but also add adventure color to the possible love.

As a digital community with the background of inclusive benefits, with high interaction and strong participation, Kuaishou has become the entrance to the digital life of ordinary people. In this dating event in the digital age, Kuaishou dating anchors also adhere to the inclusive principle, serving people of all ages and groups.

In different cities, dating anchors have launched different special shows such as "8090 matchmaking parties", "young and middle-aged matchmaking" and "happy second marriage" for different groups according to the local marriage market and personal characteristics. In the face of all kinds of real love and marriage needs, dating anchors not only provide them with a stage to show themselves and understand others, but also continue to appeal to more people to face up to and pay attention to the emotional life of middle-aged and special groups. In addition, thanks to the convenience of "local dating", the anchorman brought the successful male guests of CCU to visit for the New year, and face-to-face communication also made dating more New year.

Deeply cultivate "real service" and build a broad space for marriage and love to make friends

Marriage is the bond of the family, and the family is the cell of society. The sociological significance of marriage and love service is far more important than people think. How to meet users' huge demand for real, reliable and efficient matchmaking services with the help of technical strength and platform advantages? Through the exploration and practice of "fast dating" business, Kuaishou has handed over its answer paper-- ploughing "real service" to build a broader space for independent marriage and friendship.

Different from the traditional dating mode, Kuaishou live dating mode has three advantages: first, Kuaishou has more than 620 million monthly active users, which can make single groups get rid of the communication restrictions of acquaintances and geography; second, the innovative mode of "fast dating" and dating anchors complement each other and can achieve accurate and efficient matching of blind dates. Third, the blind date studio in the public environment provides a trust basis for the exchange of real information between the two sides.

According to Wang Mengge, the anchor of Kuaishou dating, in the acquaintance society where all the villagers watch the live broadcast, there is naturally an information filter in the dating studio, and untrue remarks and actions will be mercilessly exposed by locals. Therefore, dating anchors should insist on providing real services, play the role of service providers with a sense of responsibility that live up to the trust of others, create diversified and diversified marriage and dating scenes for single groups, and better achieve the purpose of getting rid of users.

The ecology of live broadcast is rich and diverse, with companionship to create value and touch.

With "local blind date" as the direction and "real service" as the core, this large-scale blind date activity of "quick blind date, love each other" has been a great success. 66 live matchmaking shows in 8 provinces not only meet the love and marriage needs of single people from all over the world, but also make many neglected emotional needs face up to and pay attention to. Through the activities, we can also get a glimpse of the diversity of Kuaishou live streaming ecology, as well as the value and touching created by the company day and night.

According to the 2022 Kuaishou Live Ecological report, in the third quarter of 2022, the penetration rate of daily active users of Kuaishou Live has reached nearly 80%, which means that for every 100 Kuaishou users, nearly 80 people go to the studio every day to find happiness and emotion. As Kuaishou continues to expand the supply of live streaming content, Kuaishou has given birth to nearly 400 types of live streaming on the platform, such as non-legacy inheritance, universal knowledge, helping farmers and farmers, online housing sales, online recruitment, online dating and other live streaming types, constantly creating new scenes, new opportunities and new models, which are promoting the construction of digital China and digital China, producing great social value.

As a bright color in the Kuaishou live ecological picture, the "fast dating" business will continue to use live dating as the carrier, constantly promote the diversification of marriage and dating forms, and give single groups the possibility of "I am in charge of marriage and love." it also allows more neglected emotional needs to be met.

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