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Ten years of long-distance running, the self-transcendence history of Huawei Mate series

2025-01-14 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

Huawei's Mate50 series of phones officially returned to the market in September 2022, nearly two years after the launch of the previous generation of Mate phones. We must all know the reasons for this.

It is the return of the Mate50 series of mobile phones that has made the originally silent high-end mobile phone market boil again.

Data show that the number of online bookings for Huawei's Mate50 series exceeded 1 million before it was released, and the number of online bookings for Huawei Mate50 series reached millions before it went on sale.

Huawei's Mate 50 series sold out in 10 seconds on the day it went on sale on September 21. In addition, data from @ boss webcast show that on September 21, Huawei's offline stores were packed with consumers, and there were long queues outside many stores, men and women, young and old, and even scalpers asked for more. In sharp contrast, the iPhone14 of the same period fell below the hair price.

For the current high-end mobile phone market, this unprecedented event has not happened for a long time.

This also proves the strong product power of Huawei Mate50 series and Huawei's brand appeal in the high-end market-obviously, the high-end market urgently needs Huawei Mate series phones, let alone the high-end mobile phone market can not lose Huawei Mate series.

Ten years of Mate, ten years of not admitting defeat, today's Mate has become the most prominent brand symbol of high-end mobile phones, but today's success of Mate is by no means achieved overnight. Behind the decade of Mate series, it is also Huawei's ten-year innovation process.

As early as 2012 and 2103, when the first generation of Huawei Mate mobile phones were released, Huawei set the goal of being the greatest product, the best mobile phone and the highest-end brand in the world. But to achieve high-end, it is definitely not a simple configuration stack, but a direct attack on consumer pain points, demand innovation and change.

As a result, on the first generation of Mate mobile phones at that time, we saw that it brought the industry's first large 6.1in screen and 4100mAh battery, and the large screen and ultra-long battery were favored by many business people at that time, and became the core advantage of future generations of Mate.

The first generation of Huawei Mate phone is also equipped with the self-developed Kirin K3V2 processor. At that time, Huawei Kirin chip was just in its infancy. The performance and power consumption of this new product are not very ideal now, but it is this chip that opens the way for Kirin to counterattack. From then on, Chinese manufacturers are at the forefront of semiconductor technology.

What really makes Huawei rise in the high-end market is the release of Mate 7 in 2014, which is the most gorgeous transformation of Huawei Mate series, with a huge improvement in design process and hardware configuration, and has developed the hard power of Kirin 925 chips. since then, Huawei Mate has become the representative of high-end computers.

Core advantages such as the Mate9 released in 2016, the strong performance of Kirin 960 and the images designed for the first time by the Mate series and Leica have once again established the high-end image of Huawei's Mate series.

Since then, the Mate10 series introduced a built-in independent NPU for the first time in the world, revolutionizing the "smart phone" era; Huawei Mate20 series, such as Leica Tri-shot, 2K curved screen, 40W wired super fast charging, wireless reverse charging, and the already powerful Kirin 980 processor, make Huawei Mate20 series truly known as the "machine king" of the high-end field.

In 2019, the Kirin 9905G brought by Huawei Mate30 series is the industry's first integrated 5G SoC chip and the industry's first commercial 7nm chip, once again bringing Huawei Mate series to a new high end.

Also since this year, Huawei has been sanctioned, but even so, in the face of tremendous pressure, Huawei Mate 40 series once again demonstrated Huawei's extraordinary R & D strength and technical precipitation, the powerful Kirin 9000 chip in the market, the world's first free-form lens phone, XD Fusion image engine and so on. Many "industry first" still continue to write Huawei's brilliance in the high-end market.

After ten years of hard work, Huawei has become the first mobile phone manufacturer in China and the second largest mobile phone manufacturer in the world. The decade of Huawei's Mate series is the epitome of Huawei's decade of innovation, in order to exceed the innovation speed of all competitors in the high-end market, and become generations of high-end machine king in the continuous transformation of innovation.

In addition to innovation, Huawei Mate can not achieve what it is today without the man behind it-Yu Chengdong. As early as the beginning of 2012, when everyone was making a lot of money from operating branded mobile phones, Yu Chengdong cut off Huawei's operating branded mobile phones and firmly began to build his own brand, although shipments were reduced by 30 million that year. but it also made Huawei successfully abandon the thinking of operators and eventually become a leader in the industry.

Yu Chengdong shared his mental journey over the years as a guest in the sixth season of CCTV Financial Channel's blockbuster "meeting the Big shot." Yu Chengdong said, "in any position, the team I lead must be number one. I want to be number one in China and number one in the world."

Before making Huawei's Mate50 series phones, he was told internally that it was impossible to succeed at a time when the cost was higher than others and the technology and supply chain were limited. But he wanted to use this product to continue to prove success, and as we can see, it was this spirit of not giving up that enabled Huawei to win this life-and-death battle in the Mate series.

Tearing through the pre-dawn darkness, Huawei Mate50 series returned to the peak of many rounds of sanctions and supply disruptions, which once brought Huawei to a historical low ebb. The terminal business experienced a decline in revenue and lost a large number of channel partners, but for Huawei, this is only pre-dawn darkness, and only a fall to the bottom can stand on top of a new peak.

After two years of precipitation, Huawei did not stop the innovation script, and Huawei Mate 50 series chose to take the lead in the cold winter cycle of consumer electronics in 2022. It can be seen from the technological innovation led by many industries. For example, Huawei's Mate50 series is the world's first popular smartphone to support Beidou satellite messages, providing the ability to communicate with the outside world even without terrestrial network coverage. For example, in the environment of no man's land in the desert, going out to sea, earthquake rescue and so on, users can send text and location information to ask for help through the smooth connection of App, and support the generation of track map with one click.

In other words, this is a phone that won't lose contact, and some flagship phones haven't even solved the signal problem. By contrast, there is no doubt about the leadership of Huawei's Mate50 series.

Huawei Mate50 series Kunlun glass version also uses Huawei Kunlun glass with stronger anti-drop ability, which increases the screen's anti-drop ability to 10 times, further reduces the damage when the phone falls accidentally, and gives consumers a more reliable and fall-resistant mobile phone experience.

Long range has always been an excellent gene of Huawei's Mate series, and this time, Huawei's Mate50 series brings an innovative "low power emergency mode", which not only brings a new battery life on the basis of large-capacity batteries, but also brings a new range of cool techs. When the phone has 1% power left, Huawei Mate50 series can intelligently start the concentrated energy pump, realizing the battery life experience of standby for 3 hours, or talking for 12 minutes, or bright code for 10 times, or scanning code for 4 times, so as to solve the urgent needs of users.

In terms of soft power, HarmonyOS 3, the debut of Huawei's Mate50 series, brings hyperspace storage compression technology, which not only makes the mobile experience smoother, but also further expands the storage space, while superframe game acceleration technology achieves a more stable frame rate experience through pixel-level inter-frame prediction. The first super transfer station function, the user can temporarily store the text, pictures and files that need to be sent in the transfer station and use them at any time when needed, realizing an efficient and intuitive way of information flow; the original intelligent code scanning function, just double-click the back cover to start code scanning, but also support automatic identification of code scanning equipment.

Whether it is Beidou satellite message support or ten times durable Kunlun glass, whether it is the low-power emergency mode or the extremely intelligent interaction brought about by HarmonyOS 3, these are all experiences that smartphones are difficult to provide to consumers before, but consumers have an urgent need for pain points in these places, so why did Huawei phones take the lead in solving these problems? In fact, the answer is very simple.

Huawei has the courage and courage to explore "science and technology no man's land" and dares to shout first in the whole industry.

Hardened hero, the so-called sanctions did not overwhelm Huawei, Huawei chose the most difficult and valuable path in these two years of the darkest hour. Persist in spending hundreds of billions of dollars on R & D every year and continue to increase the proportion of R & D. in the 2021 list of enterprises with invention patents issued by the China Enterprise Federation, Huawei Technology Co., Ltd. is far ahead and ranked first with 99000 patents. Let Huawei Mate50 series play a beautiful battle, once again achieve the lead and regain the arc that belongs to Mate.

Written at the end: the decade of Mate series, what has changed is the continuous evolution of Mate series, and what remains unchanged is the determination and perseverance to adhere to the leadership of technological innovation. Insight into consumer needs and pain points, and take this as a starting point for innovation, to achieve technological leadership, as well as the spiritual belief of climbers who face up to difficulties and have the courage to fight, the team belief that is not extreme and inaction, and the confidence of making great products to lead the industry.

Consumer-centered, firmly believe in long-term value, this is the "way of innovation" of Huawei Mate series, and it is also the secret of success that Huawei Mate series is difficult to imitate. therefore, only Mate can surpass Mate, and Huawei can only achieve the Mate series.

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