Shulou(Shulou.com)11/24 Report--

The latest data released by third-party market research firm IDC show that in the fourth quarter of 2022, China's single-quarter shipments of folding screen products hit another record high, shipping more than 1.1 million units. Shipments for the whole year were nearly 3.3 million units, an increase of 118% over the same period last year, and the growth rate was higher than expected.

Overall, in 2022, the top five market share manufacturers accounted for more than 90% of the entire folding screen market share, brand concentration is very high. Specifically, Huawei occupies the first position in the domestic folding screen market, with a share of 47.4%; Samsung ranks second with a market share of 16.5%; with the stable performance of the Find N series throughout the year, OPPO gains 13.8% market share, ranking third; the first folding screen product X Fold&+ series helps vivo stabilize in the fourth place in the folding screen market, with a market share of 7.7%. Glory ranks fifth with Magic V.

Among the brands with a market share of more than 10%, OPPO's performance is particularly outstanding, compared with the layout of Huawei and Samsung's multi-product lines. Throughout 2022, OPPO almost entered the top three positions in the market by relying on Find N alone, and quickly approached Samsung's market position, which shows that OPPO's first folding screen phone, Find N, has quite a good market and consumer recognition.

OPPO also released an upgraded Find N2 & Flip folding screen phone at the end of last year, with first sales ahead of the previous generation. Data show that during the last week of 2022, during the launch of Find N2, OPPO ranked first in the market with a 40.5% share, reflecting the popularity of OPPO folding screen products.

The OPPO Find N2 series, launched on December 15 last year, includes the flagship Find N2, the lightest horizontal folding in history, as light as 233g, and the Find N2 Flip, the first vertical folding product with a 3.26inch-to-date largest outer screen.

In late December, two mobile phones went on sale one after another. data show that OPPO Find N2 won the top spot in the full price range of Android phones on JD.com and Tmall platforms on the same day, and Find N2 also received 99% praise on JD.com platform.

OPPO Find N2 Flip officially went on sale at 10:00 on December 30, also setting an eye-catching achievement-- winning the double champion of sales in the 5K + price range of Android phones on JD.com and Tmall platforms, and becoming a new star product line in the ultra-high-end mobile phone market.

Find N2 series has been widely recognized and praised by the market after its launch, and it can continue to lead the sales in the ultra-high-end market of folding screens, which is inseparable from the strong product competitiveness.

As the latest flagship of OPPO's horizontal folding, Find N2 uses a newly upgraded ultra-lightweight Seiko vertebra hinge and a composite carbon fiber screen skeleton to achieve a lightweight performance of 233g, which is lighter than the flagship straight board machine for the first time. Not only that, OPPO Find N2 also created the first double E6 material of inner and outer screen, the first self-adaptive environment color of inner and outer screen, and the first new standard of folding worry-free 2022 through Rhine certification.

As OPPO's first vertical folding phone, OPPO Find N2 Flip reshapes the "small folding" phone experience. It has the largest outer screen of a mobile phone with a small folding screen in the industry, with a 17:9 ratio and a maximum size of 3.26in, making the information more comprehensive.

It is worth noting that although the folding screen is still a niche product in the mobile phone market, IDC mentioned in the report that its market share has increased from 0.5% in 2021 to 1.2%, a strong growth momentum, and is expected to continue to maintain rapid growth in 2023. And the IDC report also shows that vertical folding products accounted for 42.3% of the folding screen market in 2022. With the characteristics of easy to carry, relatively low price and higher adaptability, vertical folding screen may become a strong growth point that will promote the continuous growth of the folding screen market in 2023.

At the same time, the double folding screen layout of OPPO Find N2 series "horizontal fold + vertical fold", coupled with the traditional straight board flagship series, forms the double flagship product strategy of straight board plus folding screen, which may become the common action of the first mobile phone manufacturers in 2023.

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