Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Brother Black fly's left hand clue delivery! CTOnews.com January 28 news, ideal car CEO Li Xiang released a full letter today, which mentioned that he would become a leader in the global artificial intelligence industry in 2030.

Li would like to point out that in the past December, the ideal car delivered more than 21000 cars a month, and the ideal L9 and L8 cars exceeded 10,000, which has become a popular style. At the same time, won a number of domestic market segments first.

Li Xiang said that the mission of the ideal car is to create a mobile home and a happy home.

Li Xiang also said in the letter that at the beginning of its creation, we hoped that the ideal car 15 years later could build complete systematic capabilities in the field of artificial intelligence (software 2.0). We believe that the technical product launch of Software 2.0 in 2023 will be officially launched in China, and in the most important field of smart electric vehicles, based on BEV perception and Transformer model, end-to-end training of urban NOA navigation-assisted driving (independent of HDMAP) will begin by the end of 2023.

CTOnews.com with full letter: Hello, colleagues of ideal Automobile.

At the starting point of the struggle in 2023, I would like to say something to you.

In December 2022, the ideal car delivered a total of 21233, ideal L9 and ideal L8 both exceeded 10,000, setting a record for monthly delivery, becoming the brand among the new powers to deliver more than 20,000 vehicles a month as soon as possible. The results of the two models made the ideal car four firsts in December 2022:

Sales of 30-500000 SUV first, 30-500000 new energy vehicles first, large SUV first, medium and large SUV first.

This achievement stems from our long-term adherence to the ideal automobile corporate culture for more than seven years, that is, mission, vision, values and code of conduct.

The mission answers why we set up this enterprise. The vision answers what kind of enterprise we want to grow into in the medium and long term.

Values are the most important and unique value choices we make, and persistence can help us succeed. The code of conduct, on the other hand, supports us to adhere to our values, whether in fog or in no man's land.

Brands are used to tell users who we are; corporate culture is used to tell ourselves who we are, where we are going and how we move forward.

Mission: to create a mobile home and a happy home. Why we started this business was decided from the moment we registered the company Beijing Automobile and Home in 2015. We hope to continuously change the two most important physical spaces in our lives, one is the car, the other is home, through the two most important new technologies of the next century, renewable energy (Joule revolution) and artificial intelligence (bit revolution). Create a mobile home, create a happy home.

Vision: to become the world's leading artificial intelligence company by 2030. At the beginning of its creation, we hope that the ideal car in 15 years' time will be able to build complete systematic capabilities in the field of artificial intelligence (software 2.0). Intelligent electric vehicles with self-driving will also become the earliest artificial intelligence robots and create the mother ecology of artificial intelligence in the physical world: from AI algorithms to life-changing AI products, from AI operating systems to AI reasoning chips, from AI training platforms to AI training chips.

We hope that through our continuous R & D investment in the field of artificial intelligence and the product capability that continues to exceed the needs of users, we hope to use artificial intelligence robots to change the efficiency and experience of the physical world for the benefit of every family we serve. And every member of the family. Through continuous efforts, after round after round of industry knockout rounds, in 2030 to become the global artificial intelligence industry leader.

Software 1.0: human design logic, human programming, machine computing, human use of software.

Software 2.0: machine learning human (including perception, decision, execution, feedback closed loop), cloud training algorithm, machine use algorithm, machine service human.

We believe that the technical product launch of Software 2.0 in 2023 will be officially launched in China. In the most important field of intelligent electric vehicles, based on BEV perception and Transformer model, urban NOA navigation-assisted driving (independent of HDMAP) for end-to-end training will be launched by the end of 2023, which will be an important starting point for the transformation of the physical world by Software 2.0.

Values: beyond the needs of users, to create the most outstanding products and services. It is a cruel fact that most enterprises have misunderstandings about values. Values are not the slogan that we make up for what we lack. Values are the core value choice we really have, as well as the ability to support it, and continue to help us succeed. The values of an outstanding enterprise must be unique, even at a very small stage.

We dare to exceed the needs of users and will never stay in meeting the needs. In 2015, no consumer research will tell you that users need add-on electric cars, users need six SUV seats, and users need App self-service maintenance services. We must have enough courage to surpass the needs of our users and make up our minds to develop the products and services we believe in until you present them to the users.

Users will be surprised to find that this is the product and service I want: it turns out that there is another way of using electricity in the city, long-distance power generation, camping discharge, and you don't have to line up everywhere to look for charging piles when you take a family road trip during the holiday. It turns out that it is so convenient to get on and off the bus in the third row of six-seat SUV, and the second row can also be adjusted electrically. Until today, the SUV with six seats with three rows of seats has generally become standard.

It turns out that maintenance can be easily done with mobile phone App, and someone drives away from work, and the car is sent back before work, with video and GPS monitoring, and the way of maintenance and settlement is even easier than ordering takeout.

We accurately around the family, the best user group, to build each interlinked full-chain business capacity, beyond the needs of users, to create the most outstanding products and services. This is why every product of the ideal L9, L8 and L7 can continue to succeed after the ideal ONE has become the top seller in the same level.

Code of conduct: 1. Always put user value first. 2. Do the right thing, not the easy thing. 3. Solve all problems in a collaborative way.

On the one hand, the code of conduct supports our adherence to values, which is the invisible ruler and weights and measures in our culture.

On the other hand, we are in a fast-growing changing industry, we need to innovate in no man's land, we will encounter all kinds of unknown challenges, the hard choices you face have no process and no rules, and your manager can't tell you exactly what to do for the time being, but as long as you adhere to our values and code of conduct, you can do it boldly.

All partners will trust you, no one will complain about you when something goes wrong, there will be partners to help you when you encounter difficulties, and there will be partners to support you when you fall down. As long as you remember and practice our code of conduct:

Always put user value first. Not only to fully understand users, but also from technology, industry, culture, sociology and other fields to insight and explore more in-depth value, longer-term than users think, and continue to create products and services that can really create value.

Do the right thing, don't do the easy thing. Spend your time on what is right in the long run and avoid being seduced by immediate interests.

Try to manage yourself with necessity instead of inertia, constantly improve your awareness, try to let yourself know that you don't know, continue to fight against inertia, continue to fight against the short-term behavior of headache doctors and feet, so as to really control your own destiny.

Solve all problems in a collaborative way. Understand yourself, deal with the relationship with yourself, take the initiative, find the reasons inside, optimize your goals and time management, and be a qualified adult.

Take understanding others as their own management duty, deal with the relationship with others, help people around them develop their strengths and circumvent their weaknesses, and be an excellent manager and operator; be patient enough and willing to take the time to let more people understand themselves, it is our higher-level management obligation, so that more and more people are willing to help us from the bottom of their hearts, lead more people to achieve their goals, achieve common growth, common achievements, and common benefits. Continuously train your leadership from every challenging project and business.

As long as we persist in seeking truth from facts, as long as we persist in tolerance and cooperation, the world will certainly become better and better!

Let's get to work.

Ideal car CEO Li Xiang

January 28, 2023

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