Shulou(Shulou.com)11/24 Report--

On January 27, Alipay released an observation on Spring Festival consumption in 2023-five fires in consumption in the New year, and residents' enthusiasm for consumption accelerated its return.

As the most important traditional festival in China, this year's Spring Festival is of special significance to many people. it is not only a beautiful reunion at home, but also a prelude to expectations and wishes for the new year. Data from the first seven days of the Spring Festival holiday ending January 25, 2023 show that during the Spring Festival, the economy of small towns, family outings, shopping, cross-border tours and slow live streaming of scenic spots have all become popular, and consumption has doubled.

After returning to his hometown for the Spring Festival, the economy of the small town is booming again.

Compared with the same period in 2022, the Spring Festival transportation in 2023 showed a strong momentum of recovery, and the total passenger flow is expected to exceed 2 billion. The tide of returning home has brought traffic jams in small towns and led to returning home consumption, and the effect of "urban and rural consumption migration" is remarkable during the Spring Festival. According to Alipay data, consumption in third-tier cities and below increased by nearly 20% compared with the same period last year (January 29-February 4, 2022, the same below), more than in first-and second-tier cities.

During the Spring Festival, community convenience stores played an important role, and consumer spending on Alipay in third-tier cities and below also increased by 20-30% compared with the same period last year.

The family reunion is back, and family outings are popular again.

With the enthusiasm for returning home and family reunion, family outings also ushered in the small and most exciting part.

According to the data, the number of "hotel bookings" searched through Alipay increased six times year on year, hotel consumption expenditure increased by 80% over the same period last year, and hotel consumption in popular tourist cities in Yunnan, Xizang, Guangdong, Shaanxi and Fujian was eye-catching, with an increase of more than 200%.

The most popular domestic destinations for Spring Festival tourism include Xishuangbanna, Lijiang, Diqing, Dali, Shangrao in Jiangxi and Huangshan in Anhui. The consumption of Alipay has more than doubled compared with the same period last year.

With traveling, car rental, plane rental and other rental services have also become a hot demand. The passenger traffic of Hello car Rental Alipay Mini Program increased nearly fivefold during the Spring Festival. The passenger traffic of Mini Program, such as renting cameras, has nearly doubled. The search volume of "charging" and "charging piles" related to new energy has also increased significantly, with an increase of 300% and 150% respectively in the same period.

Back from shopping without hoarding, the business circle is hot again.

More people no longer live at home, go into shopping malls and shopping streets, and offline consumption ushered in spring. There is good news everywhere: the passenger volume of 60 key business districts in Beijing has exceeded 14.127 million, and the sales of key department stores, supermarkets, catering, e-commerce and other enterprises have increased by 13.7% compared with the same period before the epidemic. The West Lake Flower Market in Guangzhou restarted, rekindling the consumption boom in the Beijing Road business district, with the average daily passenger flow rising 83% year on year, and cumulative sales up 30% in January.

According to Alipay data, Hangzhou Hubin Yintai in77, Hangzhou Wulin Business District, Changsha Wuyi Square, Changsha Pozi Street, Xiamen Zhongshan Road Zhonghua City, Changsha Duzheng Street, Chongqing Jiefangbei, Chongqing Mountain Lane, Nanjing Confucius Temple, Nanjing Xinjiekou and other well-known business circles are unusually hot, with consumption growth ranking among the top 10 in the country, of which Changsha occupies three seats alone.

Thunder Monkey and Savadika are back, and overseas travel is popular again.

In the first Spring Festival after the resumption of outbound travel, overseas businessmen also made every effort to welcome Chinese guests. Hong Kong and Macao are the most popular outbound destinations for mainland tourists, according to Alipay. During the Spring Festival, the number of mainland tourists spending in Macao doubled compared with the same period last year, and increased by nearly 70% in Hong Kong.

The number of cross-border consumption of AlipayHK in the mainland and Macao during the Spring Festival has soared 18 times compared with the Spring Festival last year, especially as the number of Hong Kong people using AlipayHK in Macau has hit an all-time high, according to the platform of AlipayHK, which is used by Hong Kong people every day.

At the same time, overseas travel insurance sales on Ant Insurance soared, up 61 times compared with the same period last year, which shows the enthusiasm to see the world.

The poem and far away are back, and the slow live broadcast is popular again.

During the Wufu period, 80 million people watched a "dragon" in the live studio of Alipay Life in Yuyuan Garden, and more than 10 million people watched giant pandas eat lunch through Xixiakou live tourism. During the Spring Festival, the slow live broadcast of the scenic spot is still hot. Nearly 100 literature travel agencies have a slow live broadcast in the Alipay Life scenic spot, and netizens can travel all over China to read poems and distances without leaving home. According to the statistics, the total number of views reached 250 million, and many netizens commented while watching: "I will go here on May Day!"

To promote consumption and vitality, Alipay is in action. In January this year, Alipay released the annual report of 2022 helping entities, which has reduced fees and made profits by more than 10 billion for small and micro businesses, promoted nearly 65 billion consumption at the platform consumption festival, and opened nearly 20 billion free traffic to help entity businesses reduce costs and improve efficiency. In the just past 2023 Alipay Wufu event, more than 30,000 merchants participated in the distribution of welfare cards, the scale of participation is 30 times that of last year.

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