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The editor of this article introduces "how to do a good live broadcast on Mini Program" in detail. The content is detailed, the steps are clear, and the details are handled properly. I hope this article on "how to do a good live broadcast on Mini Program" can help you solve your doubts. Let's go deep into the editor's train of thought. Let's learn new knowledge.

Why is Mini Program live broadcast popular with so many merchants? It is mainly because they have taken a fancy to Manulife, which is the huge flow of Wechat ecology. as we all know, when a new thing appears, there are often more people watching, whether it is live Mini Program, Mini Program, or Baidu Mini Program, Douyin, Kuaishou, Jinri Toutiao, Volcano Mini Video, etc., when it erupts, everyone begins to rush in.

By the time everyone begins to pay attention to it, most of them will become a blue ocean, so for enterprises that want to make digital transformation, they must be good at embracing new things, and do not be afraid of trial and error. If you are in a panic, you can conduct a small-scale test and follow up when you are sure there is no problem.

A live broadcast is often divided into three stages, namely, before, during and after the live broadcast.

Let's talk about these three steps briefly today. I hope I can give you some help.

1. Before live broadcast.

No matter what activity you are doing, you first need a warm-up action, and the same is true for live streaming, that is, to let others know when we are going to have a live broadcast. Let others know in advance and remember to come and watch it when the date arrives. If there are conditions, let users have a sense of this live event.

For live streaming on Mini Program, there are many ways to warm up, such as publicity in your community, publicity on moments, forwarding by friends, official account ads, mutual tweets, moments ads, and so on.

2. Live broadcast.

The purpose of live broadcast is nothing more than three kinds, publicity, selling goods, or both publicity and selling goods.

If you want to sell goods, you have to make users trust you. There will be absolutely no transaction without trust. Even if your brand is well-known enough, it is impossible to sell good goods casually. You have to make users feel that they are taking advantage. Otherwise, why would I buy from you? Why buy it now?

During the live broadcast, you have to interact with users at any time, distribute coupons from time to time, draw a lottery from time to time, and so on, all of which will help to improve the popularity of the live broadcast.

3. After the live broadcast.

When the live broadcast is over, it is not over. There is going to be a retrospective action.

For example, which products sell better? When interacting with users, what are the issues that users are most concerned about when leaving messages? Are there any self-feelings that don't feel good and need to be improved next time?

If there are conditions, you can find some users to conduct in-depth access, which will also help to increase users' perception of the brand.

After reading this, the article "how to do a good Mini Program Live" has been introduced. If you want to master the knowledge points of this article, you still need to practice and use it yourself. If you want to know more about the article, welcome to the industry information channel.

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