Shulou(Shulou.com)11/24 Report--

CTOnews.com, January 25 (Reuters)-Advertising spending on Twitter fell 71% year-on-year in December 2022, as top advertisers cut spending on the social media platform after Elon Musk took over Twitter, Reuters reported.

While Standard Media Index (SMI) released the latest data, Twitter is taking action to reverse the loss of advertisers. In order to win back advertisers, Twitter has launched a series of measures, including providing some free advertising and allowing the company to better control its advertising positioning.

CTOnews.com learned that advertising spending on Twitter fell 55% year-on-year in November 2022, according to SMI data, although these months are usually a period of high advertising spending, and brands promote products during the holidays.

Twitter didn't immediately respond to a request for comment. Pathmatics, another research firm, estimates that 14 of the top 30 advertisers on Twitter stopped all ads on the platform after Musk took over.

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