Shulou(Shulou.com)11/24 Report--

On January 24, the third day of the Lunar New year, under the guidance of the State Administration of Radio and Television, sponsored by China Network Audiovisual Program Service Association and China Television Arts Committee, and jointly hosted by 18 leading platforms of online audio-visual industry, including Tencent, iqiyi, Youku, Mango TV, Douyu, etc., "struggle for a New Journey-China Internet Audio-Visual Annual Festival 2023" (hereinafter referred to as: grand ceremony) will be broadcast soon. At 19:00 this evening, Douyu will broadcast the evening live simultaneously in the official studio on the 6th, joining the national audience in the festive ceremony of "praising the New era and forging ahead with the New Journey."

In the third chapter of the grand ceremony, "dazzling the New National style," Douyu host game anchor Yinzi and well-known musicians and Douyu music anchor Xiaofa will also take the stage to perform the popular original song "storyteller." with storytelling, Beijing Opera and other national intangible cultural heritage elements integrated with the expression of modern pop music, for the audience to perform a unique audio-visual feast.

It is understood that this grand ceremony is still selected and reported by major network audio-visual platforms, and comprehensively selected by the State Administration of Radio and Television, China Network Audio-visual Program Service Association, China Television Arts Committee, and so on. The final shortlisted platforms and performers are able to fully show the new features of the vigorous development of the network audio-visual industry, and encourage excellent corporate brands and practitioners in the industry to strive for future. It is worth noting that Douyu, one of the organizers of the event, is also the only webcast platform selected.

Douyu's shortlisted program "storyteller" is a "Internet celebrity" song that is popular among young people. According to incomplete statistics, the total number of videos related to the song has reached billions of times. Not only is the "storyteller" well known by netizens, the "storyteller" has been repeatedly recognized by authoritative platforms: in 2018, it won the "hard ground Furnace Night 2018 NetEase Music original ceremony-Top Ten songs Award"; in 2022, it was jointly performed by well-known CCTV hosts Niegmati and Zhu Guangquan on the CCTV network Spring Festival Gala.

The reason why the storyteller was successfully selected can be said to be perfect in line with the grand theme of this "struggle for a new journey". According to Douyu's creative team, the storyteller is a work that records the martial arts obsession of the creator in his boyhood. From the perspective of storytelling, the song depicts a martial arts world full of fireworks, narrow sense and responsibility, and interprets the spiritual core of "the great man of chivalry, serving the country and the people" with a unique charm.

In the view of Douyu's creative team, the live broadcast industry is also a quack, and every anchor is a storyteller, "one person, one table, one camera", accompanying thousands of netizens through the studio at the other end of the network. The anchors seized the opportunity of the times and changed their fate through constant struggle. "I would like to pay tribute to every ordinary striver with this song, and wish more ordinary people to realize the value of life through hard work." Douyu creative team said.

This event is a collective display of the network audio-visual industry. The shortlisted platform not only fully demonstrates the prominent position of the live broadcast industry in the network audio-visual field, but also promotes the platform positive energy content and positive energy anchors to "break the circle" through the strong communication effect of the event. Take Douyu as an example, at the beginning of its establishment, the platform put forward the slogan "everyone's live platform", dedicated to providing an expression and voice stage for ordinary people to realize their self-worth. In recent years, while developing his business, Douyu continues to provide opportunities for anchors to participate in positive energy content and public welfare projects, help anchors establish a good sound screen image, and promote anchors to a broader stage.

According to the "Corporate Social responsibility report" released by Douyu, in 2022, Douyu's positive energy content will be broadcast for as long as 62000 hours, and pan-knowledge content will be broadcast for more than 5.2 million hours. At the same time, Douyu also won many awards such as "Social responsibility practice Innovation Enterprise" of Southern Metropolis Daily and "most socially responsible listed Company" of Zhitong Finance. He also won two honors of "Top Ten Hubei Cultural Enterprises" and "Hubei Cultural Industry Digital Innovation Award" in the 2021 and 2022 Hubei Cultural Industry Brand Tree selection activities. As the first live broadcast platform in China to have a party branch and open up a positive energy propaganda position, Douyu's initiatives to promote positive expression in the live broadcast industry have been quite effective.

With the strong exposure of this event, Douyu and other shortlisted platforms will bring a positive demonstration for the whole industry. Douyu's creative team said: "every year, the annual online audio-visual event under the guidance of the State Administration of Radio, Film and Television provides a display stage for adhering to the platform and anchors for positive value transmission, and is a commendation and encouragement to us. In the future, Douyu will continue to explore more high-quality content and continue to focus and spread the story and unremitting spirit of ordinary Chinese people pursuing their dreams."

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