Shulou(Shulou.com)11/24 Report--

CTOnews.com news on January 22, January 21, 20:00, the Central Radio and Television headquarters "2023 Spring Festival Gala" arrived as scheduled, according to preliminary statistics, as of 24:00 on January 21, the "2023 Spring Festival Gala" TV broadcast of the average audience rating of 20.23%. The number of live broadcast users of new media reached 655 million, an increase of 47.7% compared with last year, and the total number of people watching the Spring Festival Gala on vertical screen reached 179 million, an increase of more than 50% over last year. CCTV frequency client in 2023 Spring Festival Gala interactive person-times reached 108 million.

In terms of overseas communication, CGTN (China International Television) released more than 500 reports on the Spring Festival Gala on the British, Spanish, French, Arab and Russian platforms, with more than 222 million global readings, more than 153 million unique user visits and 36.01 million video views. More than 41.18 million live broadcasts have been broadcast on CCTV's overseas social platform, and the front desk broadcasts or reports the Spring Festival Gala to a global audience in 68 languages.

The front desk has also achieved a new breakthrough in the spread of "global thousand screens" through the financial media communication matrix around the world. Spring Festival Gala promotional films have landed on more than 1600 outdoor screens and cinema screens around the world, and lit up many famous landmarks in the world. send blessings from the Spring Festival Gala to thousands of families around the world.

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