Shulou(Shulou.com)11/24 Report--

CTOnews.com, January 21 (Xinhua)-- Netflix has announced that it will step up efforts to crack down on password sharing in the first quarter of this year, and consumers will either use other streaming services or choose to pay for them by compromise. According to the latest survey, 71% of respondents will choose the latter.

New York-based Horowitz Research conducted a survey of 1600 adults at the end of last year and found that 71 per cent of Netflix account-sharing users were willing to pay in full after they could not share their accounts.

In addition, the survey also shows that users of other streaming platforms are willing to pay. HBO Max ranked second, with 51 per cent of respondents saying they would buy it in full if the platform could not share accounts. Amazon Prime Video ranks third with 49%.

This news is undoubtedly good news for Netflix.

CTOnews.com has learned that Netflix will require fees to be paid by people who share accounts with others outside the family. Additional payments have been launched in some Latin American countries, and Netflix charges an additional fee of approximately $3 (currently about 20 yuan) for additional non-home users. According to a report in the Wall Street Journal in December, the monthly fee for Netflix account sharing in the United States may be just under $6.99 (currently about 47 yuan).

Netflix plans to implement password sharing rules through IP addresses, device ID, and account activity. Netflix's terms of service have never been shared by multiple households, but Netflix has acquiesced in this practice for such a long time that charging for access to friends and family accounts may make some subscribers uneasy.

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