Shulou(Shulou.com)11/24 Report--

At 8: 00 p.m. on January 14, "Kuaishou 1001 Night Iron Gala", which was specially broadcast by FAW-Volkswagen range Rover under the exclusive name of JD.com Electric Appliances, arrived as promised. Nearly 100 stars and talents gathered in the Kuaishou live room to happily meet with old buddies from all over the country to celebrate the big day. During the two-and-a-half-hour live broadcast, the star celebrities were on the same stage with Kuaishou users, the classic melodies were integrated with the warm-blooded national style, and the warm stories were intertwined with beautiful pictures, bringing an audio-visual feast that really belonged to the old iron, and also pushing the popularity of the live broadcast room to a new high.

It is reported that the total number of viewers of the first broadcast of Kuaishou "Iron Evening" reached 270 million, the total number of likes in the studio was as high as 520 million, and the highest number of people online at the same time was 5.3 million. Among them, high-quality programs such as tear-jerking "A letter from Home", "Ant Ant", which focuses on ordinary people, and "Dong Xue," which sings about the affection of sons and daughters in Northeast China, have attracted likes from official media such as China News Network. With the theme of "fireworks meet each other" as the theme, the whole party triggered a heated discussion among users while weeding out the old and bringing forth the new. finally, the total number of hot searches of the whole network was 337, and the total exposure of the whole network reached 13.897 billion.

Throughout the Kuaishou 1001 Night Iron Evening Gala, not only the guest lineup is strong, but also the program content and dance design are also ingenious, taking the old man's life as the starting point, and strive to create a realistic New year community. Among them, the whole evening is divided into three chapters: "seeing fireworks", "Vientiane in the world" and "happy meeting". In the fancy "whole life", it highlights the vitality and humanity of the old iron, and feels the atmosphere of "joy" in the broadcast room, so that every old man is the protagonist of this "iron evening".

Celebrities gather together to show their unique skills, and magic dances and brainwashing songs come out frequently.

As an annual audio-visual and carnival feast with "New year's flavor, iron flavor and human feeling", Kuaishou "Iron Evening" brings together Dili Reba, Huang Zitao, time Youth Corps, INTO1, Yang Mi, Ju Gui, Yue Yunpeng and other stars, among whom there are not only old rock guns, but also national stars, as well as a new generation of popular groups, bringing the reinterpretation of classic songs and the first show of new songs on the stage. There are also a variety of unexpected cross-border combinations, so that people of all ages can enjoy them.

Huang Zitao, who has always loved to surprise the old man, brought the first show of the new song "I forgot how long I haven't seen a Rainbow" with Doggie. The beautiful rainbow reflected through the rain on the stage is instantly healed. Once again, she worked with INTO1 Mika to open a romantic "evening breeze confession". The two walked in the sea of clouds and led the old man to shout "how sweet". Another fast hand old friend Yue Yunpeng sang the song "the most comfortable with a clear conscience" is also impressive, the rhythm is cheerful can not help the crazy single cycle.

In addition, the youth regiment of the popular group is also beautiful in Kuaishou "Iron Evening", and the stage is full of youth and vitality. Singing two songs in a row made fans addicted, from the warm "getting warmer" to the inspirational "those idiots", a group of camping teenagers started a dream journey on the stage.

Xing Su performed Kuaishou fireworks on the same stage, paying homage to ordinary fighters across the border.

In the fast hand of "embracing every kind of life", every ordinary person who loves life deserves to be seen. Different from the traditional party, on the stage of Kuaishou 1001 night, Kuaishou experts and ordinary users have always been indispensable roles. In this Kuaishou "Iron Evening", "Oli to Uncle" Chaoyang Winter Swimming Strange Pigeon, "Guan Q Brother" Liu Tao teacherLiu, popular territory Alimu, country girl Rapper Liu Xuekun, Kuaishou Xiahua Girl, Bai Xiaobai and so on have appeared one after another, bringing many famous scenes to cross-border cooperation with stars. In the creative star with the same stage, lead the old iron into a wonderful entertainment trip, start a real Spring Festival get-together.

At the beginning of the party, Alemu, who reached the territory of Kuaishou, took the stage with the sentence "your background is too fake" and opened the happy prelude of "Iron late" in a funny form. Mo Beckham and Li Dazui played by Mo Beckham and Li Dazui in the classic hit drama "Swordsman" sang the specially adapted theme song "Hey!" with the fast hand talent Chaoyang Winter Swimming Strange Pigeon and Lion Dance Sister Ajuan. Brother ", let people dream back to Tongfu Inn. Not only that, each lyrics correspond to the warm memories related to Kuaishou in the past year, instantly arousing the resonance of the old iron and igniting the broadcast room!

In addition to the warm memories of killing, Kuaishou "Iron Night" also has a variety of unexpected cross-border combinations, colliding with a wonderful spark. The limited edition band composed of ordinary welders from Kuaishou and the high-spirited teenage band INTO1 brought the national style singing and dancing version of Tianya. On the stage, on one side is the youthful heroic youth, on the other side is the band with electric spark guitar, electric spark drum, erhu, guzheng and so on, singing fiercely among the electric flint, making people see the blood boil.

At the Xuzhou branch venue of Kuaishou "Iron Evening", the stage of the transformation of the world's largest rear-drive mine car produced by Xugong Group attracted a strong eye. The truck phalanx composed of four card friends, four girls from Kuaishou, truck Xiaobi, truck Xu Ting and truck Luo Luo came slowly, fully demonstrating the Chinese strength of the heavy weapons of a great power. Zhang Chu, an old rock cannon, stood on the stage and wantonly sang Ant Ant, expressing the optimism of ordinary people and paying tribute to every ordinary and hard-working person.

In the Spring Festival, a time of family reunion, home is the theme that can arouse people's emotional resonance most. Yang Di and her son and the mother and daughter of Guo Liuling, the mutton from Kuaishou, and Amin and Ah Bo, the little brothers of the security guard, sang their own "a letter from home" from different perspectives, each telling their concerns about their families. Those unspoken words infected the old man in front of the screen, and the broadcast room was constantly scrubbed by "tears", "a little good cry" and "tear-jerking programs".

What kind of spark will happen when the top of the universe meets the almighty singer and dancer Tan Jianji? Degas Altman, who represents blood, courage and hope, unexpectedly appeared on the stage of Kuaishou "Iron Night", breaking through the wall of the second dimension to perform a memory killing. "those who believe in light will eventually become light," just like ordinary people who truly record life in fast hands. In addition, Degas Altman, who brought strength to the brothers, also interacted with Yang Mi, who was dressed in a green dress, and brought Altman classic action on-the-spot teaching.

When it comes to live broadcast interaction, this Kuaishou "Iron Evening" is also very attentive. Not only are there pendants such as red packets and fast coins throughout the live broadcast, Dili Reba and Yang Mi are also invited to send out surprise benefits such as digital gift bags for tide play, refrigerator color TV gift packages, and 999 grams of pure gold bowls. Among them, Dili Reba challenged the cute rabbit dance in the process of smashing golden eggs, looking very cute seriously, and also made the old friends in the live broadcast room feel more involved in the form of game interaction.

Release the imagination of "Kuaishou Community", Kuaishou 1001 Night IP has more vitality in iteration.

The Kuaishou "Iron Evening" has also carried out a new upgrade in the dance design, changing the "long distance" mode of the traditional stage and auditorium, creating the atmosphere of the Murakou cinema through the combination of reality and reality, in order to be as close to life as possible and realize the immersion scene of de-stage, so that more possibilities of the "fast-hand community" can be wantonly presented in the "iron-flavored" dance. As can be seen from the program, the waiting rooms for people coming and going, the night market stalls in the square and the radio stations in the village are all displayed on the stage one by one, which also makes the content of the program more warm.

In addition, in the creation of the stage, the Kuaishou "Iron Evening" incorporated more forms of stage shows, built more storytelling scenes through lights and music, and brought stronger visual impact and emotional resonance to the old iron driven by the performers' emotions. For example, the reinterpretation of "Dong Xue" by gem Gem and Kuaishou talent combines the traditional Errenzhuan with popular rap. When the sonorous and powerful suona sound sounded, users from Kuaishou hugged and parted on the stage. Two generations of people looked at each other in snowflakes all over the sky, and Jewel Gem said with tears in his eyes that "it will definitely take you home", affecting the hearts of every traveler.

From the official debut of the first "1001 Night" of Kuaishou in 2020, to the "1001 Nights 100 anchors Gala" in 2021, and to this year's "Kuaishou 1001 Night Old Iron Gala" to better embrace users, "Kuaishou 1001 Night" this night IP also has a longer-term vitality in continuous evolution. In this star talent fancy work of the old iron party, the iron and human feelings between the fast hands are presented on the stage, and the strong flavor of the year is full of the live studio, which can be said to have successfully created a party with the distinctive characteristics of the old iron.

"Kuaishou 1001 Night Iron Gala" not only conveys the positive energy of the fireworks world, but also pushes the Spring Festival series of activities of "Kuaishou has New year flavor" to the best part again. It is reported that from January 10 to 28, Kuaishou will launch activities such as "online Kuaishou points 2 billion", "want to see you New year singing Conference", "Chinese year in Temple Fair" and "watching blockbusters to celebrate the Lunar New year". Let the old iron enjoy in Kuaishou, happy in Kuaishou, stroll in Kuaishou, gather in Kuaishou, warm in Kuaishou! Play through the small screen to play a different Spring Festival, in Kuaishou embrace every kind of life.

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