Shulou(Shulou.com)11/24 Report--

At the CES exhibition in 2023, NVIDIA launched the RTX 40 series notebook computer GPU based on Ada Lovelace architecture, which entered the field of design and creation strongly because of its high energy consumption ratio and DLSS 3. At the same time, in order to match the strong performance of the RTX 40 series notebook computer GPU, NVIDIA has also made a major upgrade to its own Studio creative design software environment. At the pace of both software and hardware, NVIDIA is likely to bring a wave of new innovation acceleration to the field of design and creation.

With the increasing maturity of NVIDIA in the construction of Studio ecosystem, there are more and more creative design software that provide support for RTX hardware acceleration, such as Blender, 3DSMax, Davinci Resolve, MAYA, V-Ray, Anorld, D5 renderer and so on. Since the CES 2023 exhibition, NVIDIA has brought a lot of updated information about Studio applications.

RTX 40 series notebook computer GPU, let the performance of the design take off further

First of all, NVIDIA launched the new GeForce RTX 40 series notebook computer GPU, which laid a solid hardware performance foundation for the new generation of design books.

The newly launched GeForce RTX 40 series notebooks based on NVIDIA Ada Lovelace architecture perform much better than the previous generation in terms of energy consumption ratio. With the launch of laptops with RTX 40-Series GPU, the Ada Lovelace architecture, cool techs DLSS 3 and the new fifth-generation MAX-Q technology will also give designers a better sense of experience than their predecessors. Whether for video clip processing or 3D design and creation applications such as Blender, the RTX 40 Series GPU provides superior acceleration. With the help of DLSS 3 exclusive to RTX 40 GPU, you can perform ultra-fast 3D model rendering, video codec output and other operations in Blender, Premiere Pro and other software.

The GeForce RTX 40 series laptop GPU is likely to revolutionize 14-inch ultra-thin laptops-they will be able to handle tasks that were previously incompetent, such as ultra-fast 3D rendering in Blender, or the use of advanced AI tools in applications such as Adobe Photoshop or Premiere Pro. For creators, they can also benefit a lot from the RTX 40 series laptop GPU, such as rendering tasks that used to take 2.5 hours in CPU acceleration mode and 10 minutes with the acceleration of the RTX 40 series laptop GPU.

GeForce RTX GPU accelerates 3D, video, live streaming workflows, and various AI tools, thanks to dedicated RayTracing, AI, and video coding hardware. The new Studio design with the GeForce RTX 40 series notebook GPU is based on the NVIDIA Ada Lovelace architecture (supporting DLSS 3, AV1 dual encoders, etc.) and the fifth generation Max-Q technology, achieving the ideal combination of efficiency and performance.

Compared to the previous generation, the new design with the RTX 40 series laptop GPU has achieved a qualitative leap in performance and energy efficiency, enabling OEM manufacturers to adopt more powerful GPU in thinner, more portable systems.

The excellent energy consumption ratio makes the RTX 40 series a particularly suitable GPU choice for the design book. The performance is much stronger than the previous generation's flagship, but the power consumption is only 1/3 or less than that of the previous generation, which makes it possible for future lightweight designs to match strong performance, and the traditional perception that lightweight equals low performance may be completely subverted. There are already a number of designs from NVIDIA partners ready to launch.

/ / Razer Blade 16 design up to GeForce RTX 4090 notebook computer GPU

/ / the Asustek Pro 14 is supported by the GeForce RTX 4070 laptop GPU, bringing the performance of the 14-inch laptop to a higher level. The light and thin book is more comfortable for design and creation.

Great evolution of NVIDIA Omniverse, stronger, faster and easier.

At present, there are more than 110 design creation applications that support RTX acceleration.

With the support of the new GeForce RTX 40 series Studio design book, multiple creators can jointly build 3D scenes through NVIDIA Omniverse Nuclues Cloud.

According to relevant statistics, the annual growth rate of game Modder and graphic and image designers has reached 42%, while 3D design creators use many professional design and content creation tools to complete creative creation, but in the past, these tools were difficult to interact easily with each other, which directly made it difficult for design creators to visually update quickly. Or it may be difficult to transfer design projects and materials between different design authoring tools. NVIDIA Omniverse is a collaborative platform for design and creation, which allows designers to integrate their familiar software, such as Adobe, Autodesk, SideFX and Unreal engine. Through online collaboration, creators can instantly gather their own scenes together, and the changes brought about by online-based design applications can be generated in real time.

Based on USD (Universal Scene Description), Omniverse can provide a common scene description language for most mainstream 3D design software. At the same time, with the support of the latest RTX 40 series notebook computer GPU, the new generation of Studio design instinctively uses the existing materials, AI tools, PhysX, DLSS 3-driven 4K resolution real-time light pursuit effect on the Omniverse platform to provide strong support for creative design.

It can be said that the driving force of the NVIDIA Studio platform is mainly NVIDIA Omniverse. Through it, creators can connect various acceleration applications and communicate and cooperate with each other online in real time. AI based on RTX GPU provides a new type of boost to creative work. Whether it is live streaming or short video creation such as Douyin, it is changing from traditional offline creation to online cluster creation. With dozens of SDK and Studio drivers, NVIDIA Studio can provide creators with continuous performance updates.

NVIDIA Omniverse Enterprise update

A few days ago, with the release of the GPU of the RTX 40 series notebook computer and the release and appearance of the Studio design book based on the new generation of Ada architecture GPU, NVIDIA also officially launched the latest version of Omniverse Enterprise. The new version of Omniverse Enterprise brings higher performance, a cross-generational leap in real-time RTX ray tracing, and a more simplified workflow to help design teams build barrier-free 3D design online platforms. This version includes support for groundbreaking innovations in the new NVIDIA Ada Lovelace architecture, including third-generation RTX light tracking technology and DLSS 3.

The new version of NVIDIA Omniverse Enterprise expands the entire Omniverse ecosystem with more functions and tools to enable the design and creation team to improve 3D creation efficiency and reach a new level of real-time, physically accurate simulation. The new additions include:

New connectors: Omniverse Enterprise now supports new Paraview Omniverse connectors for Adobe Substance 3D Painter, Autodesk Alias, PTC Creo, and Kitware. Users can also easily export the data created in NX software from Siemens digital industry software.

Omniverse DeepSearch: this artificial intelligence-driven service is now officially launched, allowing design teams to visually search large, unmarked 3D databases through natural language or using 2D reference images.

Omniverse Farm: a new user interface that provides improved performance and support for Kubernetes.

Omniverse Cloud: new cloud services for Enterprise Nucleus Server, Replicator, Farm, and Isaac Sim for AWS provide enterprises with more flexibility in connecting and managing design teams around the world.

At the same time, with the update of Omniverse Enterprise, the core components of the platform, including Omniverse Kit SDK, Omniverse Create, Omniverse View and so on, have also been updated. The updated large file transfer service enables users to move files between servers, internally, or in the cloud, resulting in better benefits for hybrid workflows.

NVIDIA Omniverse Avatar Cloud Engine (ACE) officially offers a preemptive trial version.

NVIDIA Omniverse ACE is a set of cloud native AI models for building and deploying interactive virtual characters. With NVIDIA Omniverse ACE, you can inject real life into virtual characters. Omniverse ACE simplifies the development of virtual characters and provides the AI capabilities needed to add intelligence and animation to any virtual character. This creation can be based on any engine or deployed on any cloud. NVIDIA Omniverse ACE now provides a pre-emptive experience version for creators, and the core content includes:

3D Animation AI Micro Service: using Omniverse Audio2Face to generate AI for third-party virtual characters, you can create realistic facial animation for virtual characters simply through audio files, making the characters generated in illusory engines or other rendering software lifelike.

2D animation AI microservice: creators often call it a "real-time portrait". Designers can easily animate 2D portraits or stylized faces based on real-time video sources using Omniverse ACE.

Text-to-speech microservice: with NVIDIA Riva TTS, designers can synthesize natural pronunciation from the original text without any additional speech patterns or rhythms.

At the same time, in the pre-emptive experience version of Omniverse ACE, the participating design creators will also get support from various creative tools, sample reference programs and various resource materials to help designers get started quickly.

/ / in addition, the trial version of Omniverse-based NVIDIA RTX Remix will be available for download soon. NVIDIA RTX Remix is a completely open source MOD production platform on which Modder can accelerate creation and share game MOD tools, including light-chasing materials, enhanced materials, DLSS 3 and NVIDIA Reflex.

/ / the AI drawing tool Canvas has been fully updated, and NVIDIA has launched a brand new CANVAS 360. This tool will allow the creator to create a 360 °panoramic scene and export it as an environment map to any 3D application or platform. Designers can quickly create or update content to change the scene or lighting effect in the scene. RTX GPU users can download the new Canvas 360beta version of Blade later in Q1 in 2023.

/ / with the launch of the next-generation RTX 40 Series Studio design, NVIDIA Broadcast has also brought upgrades and extensions, including virtual light effects, eye contact and virtual background replacement. The biggest highlight of this update is the Eye Contact eye contact function, which changes the position of the eyes of the broadcaster, even if the speaker's eyes are looking sideways, but through the Eye Contact eye contact function, it can also make the eyes look as if they are looking at the lens.

Grasp both hard and soft, design the storm in this field again

Frankly speaking, NVIDIA is promoting the great change of Studio design and creation software environment. From Omniverse to Broadcast,NVIDIA, with the help of RTX technology and Studio platform environment, a great creative revolution is being carried out in the field of real-time and AI tool-assisted design creation. The change of software environment brought about by faster, more convenient and more interactive design and creation has also brought great convenience for design creators. At the same time, with the official appearance of the RTX 40 series notebook computer, under the support of the strong performance and excellent energy consumption ratio of the Ada Lovelace architecture, the design and creation notebook computer is bound to set off a new performance and design revolution.

It can be predicted that the excellent energy consumption ratio of the RTX 40 series notebook computer GPU will bring a new revolution of both thin and high performance to the design market, a variety of 14-inch high-performance designs will also shine, and the road of high-performance mobile design creation will be easy. The top-performing RTX 4090 and RTX 4080 notebook GPU will also shine on workstation-level design books, bringing the designer an extremely accelerated creative experience. With the further improvement and evolution of Studio software ecosystem based on NVIDIA Omniverse platform, with the help of RTX 40 series GPU, the road of creative design in the future is infinitely bright. And the NVIDIA Studio ecosystem will protect this prospect all the way.

The storm of both hard and soft has sprung up, and the Studio design and creation market is bound to usher in a brand-new revolution in performance and form, so let's wait and see!

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