Shulou(Shulou.com)11/24 Report--

Before joining the campus TV station, the mouse was full of expectations.

Just by listening to the name "TV station", he guessed that there must be a lot of powerful people there who can teach him the advanced use of software such as Pr and Ps. So, in order to make sure he was selected, the mouse moved out another identity he didn't want his classmates to know-a video blogger with 30,000 fans.

Unexpectedly, the rats who wanted to be rich turned out to be poverty alleviation cadres. With the mentality of learning, it was not easy to "blend into" the campus TV station, and it turned out that he was the one who knew the most about video production.

At the end of the day, all video writers have to face a lot of problems, such as the direction of creation, the operation of rising fans and making money, which still need to be explored by rats themselves.

1 the 20-year-old mouse has been making videos for five years. "Mouse in the Barn" is his best-known ID and his account with the most fans, but he calls it "trumpet".

He spent the first four years of his video production career running another account. Like most interested bloggers, the mouse, a junior high school student, didn't have any purpose in making videos at first. at first, he just imitated the live game bloggers he liked, and used the video to make a record for himself.

At that time, he had a variety of video types, such as "Dead cells" and "the combination of Isaac". Until the summer vacation of 2019, one of his "League of Legends" videos caught the popularity of a major anchor, and the sudden harvest of hundreds of thousands of views gave him a taste of sweetness for the first time. I wanted to take this opportunity to transform a LOL blogger, but after two periods, the mouse couldn't do it any more. The reason is simple. He found that it was "not what he wanted".

Just then, he had the impulse to open a trumpet.

That is, today's Douyin account, which has 260,000 fans, may not be ready to give up the "main account" that has accumulated 30,000 followers. At first, the mouse wants to do what he wants to do and find a comfortable buffer for himself. At that time, he happened to be the "original god", so he decided to present his novice experience in a funny way, which led to the second account "Mouse Spirit in the Barn", which now has more than 600,000 followers than the main account.

Now in this account, the original God's funny work is the main content. Audiences love to hear and see, the broadcast volume is not low, but also want to express their own views, rats and trumpets spent a long honeymoon period.

Recalling the "happy moments", he mentioned when he first joined Douyin at the beginning of last year. Although he had only been on the new platform for two months at that time, the first issue of the video was very popular, and the editor liked it very much, and his personal expectations were also very high. With the support of traffic, his fans rose very fast during that period. But unfortunately, he didn't stick it out.

At that time, the data of his videos were very good, although the mouse always regarded himself as a "lucky lazy dog", but laziness was not the reason why he often stopped and did not send videos. More often, he was at a loss and did not know what to do.

At the beginning, he made a funny video of the "original God", and he himself has just gone through that stage. Many complaints come from real feelings, and it is easy for me to spit out my heart. Later, although he was still playing with the original God, many of what he wanted to say was no longer so easy to say, and he needed to find it and think about it, which was probably not what he wanted to say most, which would make him doubt himself.

In the face of their own video works, rats will feel embarrassed and ashamed, like public execution. Even if he writes down a line that is still very satisfactory, he may not be able to face it after just a day. So after the videos are exported and released from the editing software, the mice will no longer watch their own videos and evaluate them as "useless".

In addition, because of the epidemic last year, he basically stayed at home, didn't go to school a few times, and didn't do a good job of making videos. At the end of this year, the operation of the trumpet naturally goes fishing for three days and drying the net for two days.

The last video dates back to December 14 last year, and mice never stopped thinking about what kind of video they want to do. Learn cooler special effects, write plays that convince you, or think about word tuning. He has a lot of new ideas to try.

Fortunately, when he is still a sophomore, he still has plenty of time to "waste". "I am still young, and I still have the capital to try and make mistakes to see what is not suitable and which is suitable, and I can do it all the time." Neither Douyin nor the MCN organization he signed will interfere with his creative direction, and he can still be an "interest-driven" blogger. So even he himself did not rule out the possibility of opening a "trumpet" from scratch.

Although not fully prepared, the young mouse seems to be ready for the new year, which is still steaming.

Unfortunately, not all bloggers can try and make mistakes as recklessly as mice. More bloggers who make videos as if they are standing up to work, but also carry the pressure from reality all the time.

The "Leopard style Party", which just became a full-time blogger two years ago, has more income considerations than creative thinking.

As a "my World" animator, his videos are excellent works of high standard not only in the eyes of the audience, but also in the comments of their peers in the circle. Whether it is the natural action convergence of the characters in the animation, the operation mirror that will be adjusted according to the action, or the high fluency of 60 frames of the animation as a whole, knock Meng has developed its own secret and satisfied these parts as much as possible.

Please make up for 60 frames by yourself. From the beginning of learning to do animation, Deng Meng has been a fan of the "annoying villagers" (Annoying Villagers) series. Therefore, in his works, we can not only see a large number of traces of imitation of it, but also find a lot of colored eggs that pay tribute to it directly. In this process, he also gradually learned how to combine the stem and animation, and gradually found his own style.

For example, turning brainwashing ads into MC-style universities, he also learned programming, which allows him to use plug-ins more flexibly than others and type the code to make adjustments according to needs. After a year or two of accumulation, he has accumulated his own unique resource pool and a more efficient workflow. Other people may take a week or two to complete the work, he only needs a day or two to do it efficiently, "with both efficiency and quality."

This made his animated video stand out quickly. Not only the audience and the platform gave him an affirmation with the data, but even other big bloggers with millions of fans also saw his potential and often threw an olive branch of cooperative video to him, allowing him to accelerate the accumulation of fans.

There is no doubt that the "Game vs reality" series he collaborated with FoFTG can settle down with video, but he also faced the problem of how to support himself when he just turned video from an interest into a career.

After he was exposed to video production in college and found that making popular styles was also a way to make money, he, who had planned to become a programmer, decided to become a full-time blogger after graduation. And the first hurdle he has to go through is to convince his parents.

To this end, like describing the project in PPT for investors, he listed his "full bargaining chips": playing representative works, depicting future prospects, and even analyzing in detail the ways to make money and the conversion rate of income in the future. Finally persuaded his parents to give him a year to try.

Even now, Meng Meng has fully proved and supported himself with his works, but he still maintains a more "steady" attitude and more actively publishes videos to multiple platforms than his peers. In this regard, he is not shy about his own idea, "I just feel like I want to make more money," and "it's definitely better to have some income than not to make it at all."

He also turned his animation process into live content, of course, as a video writer, he also naturally wanted his work to be seen by more people. There is no doubt that publishing works on multiple platforms will expand the audience, but many authors still worry about whether the works will not be satisfied.

When she first entered Douyin, Kao Meng also wondered whether the content of MC animation would not be as expected here. But from the results of his observation of his own video, "those videos that were particularly popular in bilibili finally became popular on Douyin," and his video style can also be accepted by the audience here.

Even if the audience on different platforms have different tastes, good works will always be seen. At this point, he has great confidence in his works.

3 another blogger, "Zhenjun of steamed buns", believes not only in his own works, but also in his team. Compared with individual bloggers, there are many convenient places for teamwork, and there are many links that need to be considered.

Unlike most bloggers who start from the origin of interest, steamed bread, which still bears team responsibility, actually didn't want to be a video writer at the beginning.

In my last job, steamed bun was a hard-working programmer. Whether it was out of love for his hair, or to "play games unaffected" at night, after working for half a year, he resolutely resigned naked. But at that time, he knew he didn't want to stay up late and work overtime, but he didn't figure out what he wanted. After a year of failure in preparing for the civil service exam, he began to look for the job he wanted and returned to the origin of his interest.

In his first video, "calculating the full amount of krypton with Python" reflects the programmer's characteristic that he only narrowed the scope to "games" at the beginning. If I think I have an idea, I go to work as a game planner; I have studied modeling software, and I have invested in 3D art; and I can write something, including the game copywriter. "I thought a lot at that time, but I actually thought it was very simple." if I just thought I loved playing games, I was sure to find a game-related job and "do what I want to do."

Later, in an interview for a job as a game planner, he learned that the company needed more video producers, so he accidentally came to his present position and was responsible for the incubation of the "Zhenjun of steamed buns".

Team projects are more expensive than individual bloggers, so they need to find the right direction from the start. Just received the project, the company only determined to do the "original god" related content, and did not refine the positioning. After analyzing the content of each platform, they finally decided on a clear track: the video of the strategy for beginners.

Will set this direction, because he observed that today's players' habit of reading strategies has actually changed with the evolution of the mainstream media.

Not to mention the earlier era of browsing game magazines to find strategies, even the game websites, official accounts and other channels on the picture and text strategy, has been far away from today's players. Opening video or social platforms to search for what they are looking for has become the preferred way for a large number of players to find strategies-platforms such as Douyin, bilibili and Xiaohongshu have unwittingly become the main distribution centers of the strategies.

Meng Xin entered the pit to find a strategy, a short video, or a long picture, is enough to tell him what to do. As for why, it may belong to more advanced content, which requires a longer volume of content to be clear, and long videos are undoubtedly better at it. It's just that there are always more people who play "shallow" than those who are "deep". Steamed buns are aimed at players who "don't have to understand very much."

Now "Zhenjun of steamed buns" has been updated for half a year, and from the results, their original position is very accurate. When the whole platform is updated, the video of the strategy works best on Douyin, but their updated funny category is more popular on other platforms.

To make here the main battlefield, apart from the consideration of "larger user magnitude", after contacting the platform operation, the affirmation and traffic support of the other party is also a major driving force for their decision, and finally they have their rapid growth within half a year.

Now the data of their videos are all good. There is no doubt about the inclusion of content on different platforms, but there will also be some subtle differences in content style, which steamed bun has always mentioned. Sometimes it may be these differences that make a video get two different kinds of feedback. Most of the time, the video is not popular, maybe you just don't choose the right platform, you can try more.

And his love of games has always been an important motivation for him to try to do it. Although he became a monk halfway from a programmer, steamed bun is no less enthusiastic than others in making videos. Even when I play games after work, I always inadvertently think, this side is very interesting, can I tell you something about it? Let him enjoy the fun of the game as usual, "from a game player to a game player who loves to share."

As for the future, steamed bread also has a more distant prospect. Especially after the end of the epidemic and being able to go out more easily, he believes that the advantages of the team will be more obvious, and they will also try more new video directions. Whether it is Douyin, or other platforms, he is optimistic that they have the possibility of carrying other content and forms, enough for him to try more.

Even sometimes, he "fully understands what the pigeons are thinking" and wants to be a pigeon. But in the end, "Happiness always outweighs tiredness", I still feel that making a video is something I like, and add, "very happy".

This article is from the official account of Wechat: game Research Society (ID:yysaag), author: sleep with algae

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