Shulou(Shulou.com)11/24 Report--

On January 17, Kuaishou e-commerce announced the launch of the "Stream Plan", which provides incentives such as traffic incentives for merchants with historical distribution behavior and stable live streaming, so that merchants can get more accurate consumers and achieve business stability increment.

According to reports, the Chuanliu plan mainly aims at the difficult problems such as bottleneck in store broadcast growth, high demand for accurate customers, difficulties in cold start, slow fan growth, and so on, from the dimensions of diligence, distribution ability, and incremental commercialization. to provide businesses with rich rights and interests incentives and flow incentives in many aspects, such as global traffic recommendation, data tool empowerment, exclusive services and so on.

Specifically, global traffic recommendation includes traffic efficiency improvement, global recommendation display and incremental revenue. For example, the platform will give accurate traffic recommendation and priority display to merchants and merchandise from LVB, short video, buyer's home page, Live avatar and other locations to help merchants obtain more accurate people and incremental sales.

In addition, merchants can also real-time monitor the proportion of distribution flow incentives, reward exposure times, reward transaction amount and other data to adjust the operation in a timely manner. At the same time, the platform will also provide exclusive services such as green channel for activities and 1V1 operation guidance and support for official personnel.

It is understood that in the early stage, there has been a pilot flow plan, which has achieved incremental traffic exposure and business growth. Fresh brand "Tianhaizang" due to outstanding distribution ability, access to the accurate flow exposure of the plan, driving the overall monthly sales growth of more than 700%. Food brand Golden Gong, beauty brand Winona through increasing commercial launch, with the investment strategy, driving the overall monthly GMV and weekly monetization rate of substantial growth. Food brand Li Hailong Spicy Hot Pot, on the other hand, has adopted multi-group anchors to take advantage of the length of time, and with the corresponding incremental traffic exposure planned, GMV has increased by more than 150% month-on-month in the last 30 days.

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