Shulou(Shulou.com)11/24 Report--

As the Spring Festival approaches, the cinema's "fireworks" are returning quickly. Lighthouse professional edition shows, As of January 17 17 o 'clock, There have been seven films officially announced during the Spring Festival release, Pre-sale total box office exceeded 200 million yuan.

"Nameless,""Manjianghong" and "Wandering Earth 2" ranked the top three in the pre-sale box office list of new Spring Festival films, all exceeding 40 million yuan, more than twice as much as the fourth place "Exchange Life." Two animated films "Deep Sea,""Bear Haunting·Accompanying Me" Bear Core "pre-sale also broke through ten million.

Box office performance directly affects the revenue of the film company behind it. According to lighthouse professional edition statistics, there are as many as hundreds of capital parties behind the Spring Festival file, among which there are not only traditional old film enterprises such as China Film and Bona, but also Internet film enterprises such as Alibaba Pictures and Shaking Culture.

It is worth mentioning that Beijing culture, known as the "blockbuster machine," is absent from the Spring Festival again, and Tencent Pictures, which bet on last year's biggest black horse film, has disappeared. Huayi Brothers declined and invested only in Wandering Earth 2 as a co-producer.

Spring Festival 7 new films, rich in types, big brands gathered. Some institutions predict that the overall box office of Spring Festival in 2023 is expected to exceed 8.5 billion yuan. Who will be the biggest winner among the film and television companies entering the bureau?

For the Chinese film industry, 2022 is an extremely difficult year. According to incomplete statistics of the media, in the first three quarters of 2022, more than half of the listed film enterprises suffered losses, only Chinese films, Bona, light and other several profits, industry differentiation is obvious. Reflected in the Spring Festival in 2023, the resilience of old film enterprises such as Chinese films is still outstanding.

Among the seven upcoming Spring Festival films, the film and television industry "Big Brother" Chinese film participated in all the films as producers, distributors or co-distributors, which is the biggest winner. Among them, the highly anticipated sci-fi masterpiece "Wandering Earth 2" is its leading film, but also this Spring Festival box office champion seed player.

In terms of private film enterprises, Light Media stands behind the scenes of 4 films, among which "Deep Sea" is the key animated film produced by its main control, while Wanda Film participates in the animated film "Bear Haunting·Accompanying Me" Bear Core,"but it is not produced by its main control.

Bona Pictures dominates the main theme track in China, and the spy film Nameless has the strongest momentum at present, occupying the first place in the Spring Festival pre-sale box office list. This film is also the last of Boehner's "China Victory Trilogy." The first two films, Changjin Lake and Chinese Doctor, have achieved good reputation and box office.

However, there are also industry insiders pointed out that "nameless" pre-sale popularity is largely due to Wang Yibo fans. In terms of film arrangement,"Nameless" is not dominant, even inferior to the comedy "Exchange Life." "Wandering Earth 2" has the most times, followed by "Manjianghong," whose total number of films has exceeded 130,000 at present.

In contrast, Huayi Brothers appears to be a lot lonely, only participated in "Wandering Earth 2" a film, or co-producer. According to Lighthouse Professional Edition, there are 39 producers of the film, and even if the box office sold well, Huayi Brothers 'share of box office revenue is limited.

Huayi Brothers used to be a frequent visitor to the Spring Festival, and their cooperation with Feng Xiaogang,"No Thief in the World,""Assembly Number,""If You Are the One," etc., are all works with double harvest of public praise box office. However, since the release of "Eight Hundred" in August 2020, Huayi Brothers has not achieved any good results. In 2021, its main investment "Order of Worship" impacted the Spring Festival, resulting in only 274 million yuan box office, 2022 directly absent from the Spring Festival.

Beijing culture is absent from the Spring Festival for two consecutive years. As a "blockbuster maker," Beijing Culture has won two box office titles,"Wandering the Earth" and "Hello, Li Huanying," in the Spring Festival in 2019 and 2021. However, the management turmoil in 2021 has greatly weakened its vitality, and the share of the three films in the "God of Gods" series has also been transferred, so it is difficult to see any films that can save it.

On January 10, Beijing Culture released the annual performance forecast for 2022, with an estimated net loss of 45 million yuan-58.5 million yuan in 2022 and a net loss of about 133 million yuan in the same period last year.

Tencent Pictures is absent from Alibaba Pictures, and the chatter culture spreads widely. In addition to traditional film enterprises, another force that cannot be ignored in the Spring Festival is the film and television enterprises with Internet background.

In recent years, Internet capital has gradually increased its investment in the film industry, bringing new vitality to the film industry in many links such as production, distribution and screening. Ali Pictures, Tencent Pictures, Shaking Culture, Cat Eye Microfilm, iQiyi Pictures, etc. are all representative enterprises among them.

Alibaba Pictures, which is firmly in the first echelon, has always been an active participant in the Spring Festival. In 2019, the Spring Festival participated in "Wandering the Earth,""Flying Life" and "King of New Comedy," in 2021, the Spring Festival bet on three films including "Hello, Li Huanying," and in 2022, the Spring Festival participated in the production of films such as "Water Gate Bridge of Changjin Lake" and "Miracle·Stupid Child," all of which achieved good box office results.

This Spring Festival, Alibaba Pictures is still spreading the net widely, united with its subsidiaries to vote for "Nameless,""Exchange Life,""Wandering Earth 2,""China Ping Pong·Jedi Counterattack" 4 films, but none of them are master.

Also adopting the strategy of spreading the net widely, there is a chatter culture, which has participated in four films. Shaking culture has been established for less than three years, but there are many movements. At the beginning of 2020, ByteDance (Byte) smashed 630 million yuan to buy Xu Zheng's Spring Festival movie Lost Mom, invited everyone to watch movies online for free, and then set up a film company chatter culture. In the Spring Festival of 2021, Shaking Culture jointly produced two key projects: Assassination of Novelist and New God List: Nezha Rebirth. In the Spring Festival of 2022, six films were cast, five of which were co-producers. This year's Spring Festival file again into the game, visible chatter in the film market ambition. However, from the participation mode and film selection point of view, chatter layout strategy or pursuit of stability.

Cat's Eye Shadow also participated in 4 films, micro-blog operator Micro-Dream Chuangke participated in 3 films as a co-producer, while iQiyi Film Co., Ltd. produced "China Ping Pong·Jedi Counterattack" twice.

It is worth mentioning that Tencent Pictures missed this year's Spring Festival. Over the past year, Tencent has made several adjustments to the content sector. On February 10, according to the interface news report, the main part of Tencent Pictures will be adjusted from Platform and Content Business Group (PCG) to Enterprise Development Business Group (CDG). After the adjustment, Tencent Pictures stripped off some commercial projects and focused on the development of melody works of the times,"not to make money as the first goal."

In the Spring Festival of 2022, Tencent Pictures re-bet Happy Mahua's family comedy "This killer is not too calm," which was a great success. Since then, there have been almost no out-of-circle reference slides. However, his participation in the creation of the era drama "The World" has gained good reputation.

On the whole, how much income can be gained by the capital behind the Spring Festival is directly linked to the box office performance of the participating slides, while the box office performance of the fixed-file films will eventually return to the content quality and word-of-mouth itself. If the quality of the film is excellent, it can mobilize the enthusiasm of the audience, and it will also have a certain driving effect on the box office in 2023. The Spring Festival war is coming, and the results will soon be known.

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