Shulou(Shulou.com)11/24 Report--

According to the news on January 17, AliExpress announced the top ten favorite New year goods for overseas consumers. Domestic products such as the year of the Rabbit, the "New year's robe" evening dress, the "mysterious Oriental Power" thermos cup, the "warm artifact" ski underwear, and intelligent atmosphere lights have grown strongly, becoming a popular overseas style for the Spring Festival this year.

On the eve of the Spring Festival this year, users from more than 200 countries and regions searched for Spring Festival-related products with keywords such as "Chinese New Year", "Rabbit Year" and "Spring Festival". Among them, the number of searches for keywords including "rabbit" and other elements of the year of the Rabbit increased by 141% in December compared with the previous month, while the number of searches for keywords related to "Spring Festival" still showed double-digit growth on the basis of the strong outbreak of the year of the Tiger last year.

According to Gu Shen, a waiter in the AliExpress industry, the scale of Spring Festival merchandise on the platform this year has increased by 100% compared with the same period last year, and the platform has also increased the input of marketing resources inside and outside the station to help domestic goods go out to sea during the Spring Festival.

Among them, red envelopes, lanterns, Spring Festival couplets, window grilles, Chinese knot pendants, Spring Festival decorations and other Spring Festival goods are also popular overseas, with sales in December up 560% from the same period last year, which is still growing. According to AliExpress, the countries with the largest sales of red envelopes during the Spring Festival are the United States, France, Spain, South Korea and Mexico.

On AliExpress, overseas sales on the eve of the Spring Festival, represented by brands such as Pao Pao Matt, increased by 80% compared with the same period last year. On the eve of the Spring Festival, electric heated ski socks increased by more than 300% year-on-year, and electric heated ski underwear increased by more than 135% year-on-year. At the same time, "New year's send health" has become a new trend, blood glucose meters, oxygen meters and other personal health monitoring equipment also ushered in overseas sales growth before the year.

AliExpress said that it will continue to upgrade its platform services to help domestic goods go to sea. On the eve of the Spring Festival this year, AliExpress launched a "full escrow" model to help merchants contract operation and delivery, and merchants' holidays during the Spring Festival can also ensure the normal operation of stores and achieve "people's holidays and goods licenses".

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