Shulou(Shulou.com)11/24 Report--

On January 16, the series of documentaries of the opening year masterpiece "the Road to Brand Power", created by the Central Radio and Television Station, officially landed on the CCTV financial channel (CCTV-2) to tell the story of China's excellent brands and help enhance the global influence of Chinese brands. As the first episode of a series of documentaries, Great Wall Automobile is a comprehensive account of how Great Wall Automobile can help its brand power with scientific and technological innovation in new energy and intelligent fields in the face of global competition in the future. and for the first time to the public the story behind the research and development of new energy hybrid, power battery, intelligent driving, wire steering and other core technologies.

Insert the video: the documentary "the Great Wall is moving forward"

For more than 30 years, Great Wall Motor has witnessed the change of China's automotive technology from lack, to start, and then to development and improvement. In the surging process of the industry, Great Wall Motor is well aware of the importance of mastering the key core technologies in its own hands, advanced layout and continuous breakthroughs. As Chairman Wei Jianjun said in the film, "We were always envious at that time." even admire foreign investment, so we always spare no effort to make breakthroughs in technology. " Up to now, Great Wall Motor has built a set of forest ecosystem from the whole vehicle to the core parts in the field of new energy and intelligence, which is continuing to empower Great Wall Motor to accelerate the development of globalization.

In the face of the treacherous situation of the global market, Great Wall Motor has embarked on a different road of globalization with more than 20 years of globalization exploration. From the initial products to the current brand going out to sea, Great Wall Motor is not only one of the earliest Chinese car companies to go out to sea, but also laid the foundation and explored the path for Chinese automobile brands to go to sea in an all-round way. Today, Great Wall Motor is relying on the "ONE GWM" global brand action plan, with the continuous deepening of new energy and intelligent layout, has opened a new round of global brand leap. In the words of Wei Jianjun, "the automobile export now is a completely different dimension from that of ten years ago. We should dig deep into the overseas market and contribute to the image of Chinese cars and Chinese products." Between the lines, it not only reveals the determination of Great Wall Automobile globalization, but also expresses Wei Jianjun's mission as a Chinese autobot.

At present, Great Wall Automobile is taking strategic and technical "stability" and "sinking" to cope with the "change" and "complexity" of industry and competition; actively promoting the technology to take root in the state of innovation and competition, and enabling the product structure to be optimized to "new"; practice far with a new strategy and new pattern, and comprehensively help Chinese brands to forge ahead in the tide of the times!

In the process of a new round of scientific and technological revolution and industrial change, Great Wall Motor has been at the forefront of the trend. In the future, in the wave of new energy, intelligence and globalization, Great Wall Motor will also strive to sail, take advantage of the situation, become bigger, stronger and better, strengthen the brand strength to promote high-quality development, and help the brand power!

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