Shulou(Shulou.com)11/24 Report--

On the occasion of the third "Chinese people's Police Day", Kuaishou launched a "110 Police Day" theme publicity campaign in conjunction with the China Police Network on January 10. Through a variety of activities, such as creating a law promotion video with Eryuan Talent and Kuaishou Big V, shooting and celebrating ID with Star Big V, joint local police live relay, online Police Day pendant, theme short video solicitation and other activities, we jointly pay tribute to the people's police.

On the day of the event, many topics such as # China people's Police Day, # 110 second Review of the Police 2022, # 110 Police Day and other topics rushed to the Kuaishou Hot list. As of January 11, the cumulative number of videos of related topics on Kuaishou platform exceeded 2.34 billion, of which the six major co-created short videos exceeded 60.15 million and liked more than 4.27 million.

The China Police Network joined hands with two-dimensional talents such as Bear haunting, Pig fart Deng, Happy Hammer and other two-dimensional talents, and interacted with Police officers Zhu Zhu, Yunnan Police, Longyang Police and other police accounts to create a police festival theme video that combines education with fun.

Among them, "Bear haunts" reviews the police types that have appeared in the animation, and officers Zhu Zhu and Daniyal serve as the main responsibilities of the popular science police, patrol police, traffic police, railway police and other police officers. " Happy Hammer "is by telling the story of participating in the anti-fraud competition but becoming prey in the fraud trap, popular science fake QR code, impersonating e-commerce logistics customer service, and using AI voice cloning software to disguise acquaintances, calling on everyone to raise their awareness of prevention and strive to be anti-fraud elites." With the help of the police to stop phone fraud and other plots, "Pig fart Deng" shows the sense of mission of the people's police to serve the people all the time. The total number of videos broadcast exceeds 13.06 million, and the number of likes exceeds 1.14 million.

At the same time, the medical examiner Qin Ming, the elder sister Xuehao, and the Great Devil of Gao Yutian, the three Kuaishou Big V, also worked with the China Police Network, Zibo Police, Police officers Xiaoshuang, Zhu Zhu and other police accounts to create popular law promotion videos.

The video of domestic violence created by the medical examiner Qin Ming and the China Police Network starts from the recent Kuaishou's first forensic Qin Ming animation "Doll", which is popularized through the story of the violent invisible victim Xu Jing. Medical examiner Qin Ming pointed out in the video that it is not only punching and kicking that is domestic violence, but also domestic violence. In the video, Officer Zhu explains how to protect yourself in a violent environment at home. The total number of views of the video exceeded 7.68 million and the total number of likes exceeded 230000.

Learn the popular science knowledge of sister in the funny + sweet pet plot, naturally blend into the snow and ice weather, don't get too close to the car in front to avoid rear-end collision, slow down in advance in winter, don't brake on the icy road and push the car is very dangerous, and so on. To bring you a guide to safe driving in winter. The total number of views of the short video exceeded 17.29 million and the total number of likes exceeded 1.42 million. The total number of views of Gao Yutian's secret-revealing gambling scam also exceeded 12.33 million, and the total number of likes exceeded 1.1 million.

"safeguard national security, maintain social stability, and protect the peace of the people. In Kuaishou, we pay tribute to the people's police together!" During this event, many stars such as Huang Jingyu, Dili Reba, Bailu, Li Chen, Wei Chen, Lan Yingying, Zhang Zhe Hua, Xin Zai, Wu Haochen, Hao Ping, Jingchao, Yan Danchen, Hou Jingjian, Qiao Shan, Zhang duo and many other stars also filmed the Police Day to celebrate ID, and joined hands with fast-hand users to salute the people's police.

On January 10, Kuaishou also invited Zibo police, police-civilian through train-Shanghai, Bagui Police, Ping an Beijing, Guangzhou Traffic Police, Xinjiang Traffic Police, Ping an Yinchuan, Wuyi Public Security and other 15 units of different types of police across the country to carry out a live relay, leading the vast number of netizens into the 110 command hall to publicize the knowledge of law popularization and to understand how the police uncle "celebrate the festival".

In addition, during the event, Kuaishou also launched the "110 China people's Police Day" theme pendant, and launched # China people's Police Day and # 110 Police Day two major theme short video solicitation activities to mobilize the core resources within the platform, expand the momentum of the activities, and improve the overall festival atmosphere.

Represented by the upsurge of celebrating the National Police Day set off by this "110 Police Day" activity, in recent years, with a large number of government accounts stationed on Kuaishou platform, Kuaishou has become an important position for anti-fraud science popularization, law popularization and exchanges between the police and the people. In the future, Kuaishou will also continue to give full play to the advantages of short video live broadcast platform, create richer activities and high-quality content, build interactive bridges between the police and the people, promote the promotion of legal knowledge, and help build a strong country under the rule of law.

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