Shulou(Shulou.com)11/24 Report--

(photo Source: Pxhere) during the holidays, do you choose to stay at home and have a rest or go out to visit those popular scenic spots?

Many people know that they have to endure ten times the usual number of people, overcrowded crowds and desperate queues, but they are duty-bound to choose the latter.

When you enter the queuing area, the long queuing time and boring queuing area design will greatly reduce the tourists' play experience and good mood, and design a good queuing area according to the psychological characteristics of people queuing. It is very important for every theme park and scenic spot.

The research paper An optimal queuing wait for visitor's most favorite ride at theme parks, which won the Emerald Outstanding contribution Award established by the International Business Management and graphic Capital Publishing House, selected a sample of 1440 visitors from five theme amusement parks to understand the tolerance of acceptable queuing time for tourists.

The study found that 30 minutes is the mood turning point for tourists to wait. Once the queuing time exceeds the critical value, tourists will begin to become restless and complain about rides and their choices. Tourists generally have the mentality that "the longer the waiting time, the more worthwhile it is". On the contrary, there is less fun to experience in the park in the off-season, which can not promote store consumption.

I've experienced ups and downs in waiting in line for more than an hour: expectation, excitement, restlessness, despair, desperation. According to research by Richard Larson (Richard Larson), a professor of operations at the Massachusetts Institute of Technology at PDP, people subjectively feel the queue time is 36 per cent longer than it actually takes. In other words, we subjectively magnify the time spent waiting and automatically turn on the "every day is like a year" mode.

So managers of theme parks and scenic spots need to do everything they can to make visitors lose track of time while waiting in line and make them think that the queuing area is part of the scenic spot-Disney is internationally recognized as the best park to do. Five-minute entertainment requires more than 70 minutes to wait, but tourists enjoy it, thanks to the improving Disney queuing process.

The core of Disney's queuing system is to make you feel like rides start when you're waiting in line!

In order to retain anxious customers, many business managers try their best to set up TV screens along the road to provide exciting scenes of entertainment projects, or to participate in video games through body movements. increase tourists' sense of expectation and value for the project; plan the immersive experience related to the theme, so that cartoon characters come out to meet and take photos with tourists from time to time, so that you have something to do while waiting.

Lines with no end in sight often make people feel "desperate", but long lines are designed as winding routes, separated by rooms with different themes, and nodes where you can see the finish line. even if you arrive at the node and find that there is a queue of other rooms, visitors will not be dissatisfied, or at least make them feel that they are approaching the finish line rather than coming to a standstill.

People would rather move forward than stand up and wait | reference [4] the same design still exists at the airport.

Houston Airport in the United States has received a large number of passenger complaints that the waiting time for baggage claim is too long. The airport tries to reduce the waiting time of passengers by increasing the number of porters, but the effect is not ideal. At the suggestion of psychologist Larson, the airport changed the route of passengers. Passengers originally had to walk for 1 minute from the plane to the baggage claim area and wait 10 minutes at the baggage turntable, instead of walking for 9 minutes and waiting for 2 minutes now. Something amazing happened, and these complaints disappeared almost overnight.

Sloping lines convey direction and motion better than horizontal or vertical lines | reference [4] A curved serpentine queue is a queue designed for equality and fairness. When there is only one queue, it can reduce the comparison of visitors to the progress changes of different teams, so as to ensure psychological balance.

The express cards introduced in many amusement parks can give some tourists the privilege of playing projects without waiting in line, but this may make ordinary tourists who wait in line feel unfair and dissatisfied. Managers also visually separate and hide queues that wait unfairly, such as VIP channels.

Generally speaking, tourists will want to know more clearly how long they need to wait in line, which will give them more control. Therefore, there are displays showing the waiting time at the starting point of the queue and on the way, but amusement parks tend to deliberately write that the expected waiting time is longer than the actual waiting time. Because under the same conditions, those who waited shorter than they expected were happier than those who waited longer than they expected.

300 minutes! Are you willing to take time to wait? | Youtube considers that some emergencies may occur, and the scenic spot will also set up evacuation passageways and flexible gate switches in the queuing area. That is, when there is an emergency or tourists change their minds and need to leave the queuing area, opening the emergency exit can quickly evacuate tourists.

The seemingly inconspicuous design of the queuing area actually hides a lot of knowledge. next time you go to the amusement park, you can take a closer look at which queue designs are used in this amusement park.

If the amusement park queuing area is designed to only guide people to line up, then its score may only have just reached the "passing line," Larson said. "the psychology of queuing is usually more important than waiting for its own statistics." How to change the queue from a kind of "suffering" to a kind of "enjoyment" really needs to be studied.

The order of human society determines that queuing is inevitable. Understanding the psychological phenomena in queuing and understanding the source of anxiety in queuing can make us face waiting better and more fully.

.

Do you have an illusion?

There are three queues in front of you at the same time, and you can always accurately choose the slowest queue.

Reference:

Chuo, H. Mury. And Heywood, J.L. (2014), An Optimal Queuing Wait for Visitors' Most Favorite Ride at Theme Parks, Advances in Hospitality and Leisure (Advances in Hospitality and Leisure, Vol. 10), Emerald Group Publishing Limited, Bingley, pp. 57-73. Https://doi.org/10.1108/S1745-354220140000010003

[2] https://queue-it.com/blog/psychology-of-queuing/

[3] https://davidmaister.com/articles/the-psychology-of-waiting-lines/

[4] https://www.jamesrobertwatson.com/quelines.html

[5] Jonathan, L, Ledbetter, et al. Your Wait Time From This Point Will Be. : Practices for Designing Amusement Park Queues [J]. Ergonomics in Design: The Quarterly of Human Factors Applications, 2013, 21 (2): 22-28.

This article comes from the official Wechat account: take Science Home (ID:steamforkids), author: everything, author: a Xian, revision: Skin

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.