Shulou(Shulou.com)11/24 Report--

In view of the upcoming labor unrest after the new year, Kuaishou launched the "Spring Festival recruitment Union" during January 10-31, combining with national well-known human resources organizations, such as multi-employee, talent express and VIVO, Lizhen technology, fast dog taxi hailing, Marriott, McDonald's and other intelligent manufacturing and service enterprises, nearly 450000 jobs were online, and cloud recruitment was launched through nearly 300,000 live broadcasts to promote blue-collar employment.

Photo: 2023 Kuaishou New year recruitment Union

"Quick recruitment", a new business launched by Kuaishou in early 2022, has been upgraded to "Quick hire", targeting a wider range of job recruitment groups and introducing more types of jobs. This Spring Festival recruitment Union is also the first large-scale event after business upgrading. In order to attract more anchors to promote employment, Kuaishou invested more than 4 billion of its traffic, and invited more than 10 million fans, including Bai Xiaobai and Tao Dashuai, to influence public welfare anchors. and for job seekers who submitted resumes during the event, there were 6600 red packets for job hunting every day. There are extra red packets for sending resumes and starting jobs with relatives and friends.

Photo: 2023 Kuaishou New year recruitment Union commonweal anchor

According to the latest China Blue-collar Employment Research report (2022) released by the China New Employment Research Center, "acquaintance recommendation" and "short video / live platform" are the main ways for blue-collar workers to apply for jobs at present. Among them, the proportion of blue-collar workers applying for jobs through "short video / live platform" has increased by 12.4% compared with a year or two ago, and live recruitment has become a new way for blue-collar recruitment.

Picture: Yan Wei, CEO of Duoduo

"compared with live recruitment, traditional recruitment is difficult to solve a large number of recruitment needs of enterprises in a short period of time, and it is also faced with the problem of opaque recruitment information." Yan Wei, the multi-CEO of deep ploughing offline blue-collar recruitment for many years, spoke about the efficiency and trust of live broadcast. During the Spring Festival last year, Yan Wei began to try to hire a post in Kuaixin, and the whole company spent the Spring Festival holiday in the live broadcast room. In the past 2022, Duoduo chose strategic investment express hires. Within a year, its brand matrix account had more than 2 million followers, and live and short videos covered more than 5 million people a day. Yan Wei also expressed strong confidence in this year's Spring Festival recruitment union. "during the peak Spring Festival recruitment season this year, our 12 accounts are prepared to broadcast at least one three-hour live broadcast every day until the 15th day of the first lunar month, with the goal of winning at least 65000 resumes."

It is reported that this year's Spring Festival recruitment union has also joined hands with Jiangxi Province, Jilin Province, Suzhou City, Qingdao City, Dongying City, Jiamusi City, Huludao, Weifang High-tech Zone, Longhua District of Shenzhen City, Guzhen County, Bengbu City, and other people's and social bureaus of more than a dozen provinces, cities and regions, with public welfare anchors and enterprises landing nearly 100 special recruitment events, to create the user mind of "trusted recruitment and reliable work". By the end of 2022, Kuaixin has attracted 250 million monthly blue-collar workers to participate, live shows more than 5 million, the total number of enterprises providing jobs has reached 240000.

Picture: 2023 Kuaishou New year recruitment Union personnel and Social Bureau guidance unit

The person in charge of the express hiring business also said that express hiring will continue to be open to enterprises with recruitment needs free of charge, including self-recruitment, intermediary recruitment, labor dispatch, etc., giving traffic concessions and exclusive exposure resources, and enjoying one-to-one commissioner docking, high-quality anchor certification and so on.

This "New year recruitment Union" is also one of the series of activities of Kuaishou 2023 Spring Festival. It is reported that the theme of this year's Kuaishou Spring Festival activity will be "Kuaishou has the flavor of the year". There are also many activities, such as the Lunar New year temple fair, the one-and-one-night old iron party, the New year singing meeting, watching a large number of Spring Festival Gala to red envelopes interactive games, New year live dating, panoramic presentation of the wonderful moments of the New year. Let users "play in Kuaishou", "stroll in Kuaishou", "happy in Kuaishou", "gather in Kuaishou", "warm in Kuaishou".

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