Shulou(Shulou.com)11/24 Report--

January 14 news, Tesla suddenly announced a sharp reduction in car prices in the United States, causing an uproar among new car owners. Many complain that they could have saved as much as $13000, while the value of used cars has fallen sharply.

Marianne Simmons, a web designer at Tuyuan Pexels who was once a big fan of Tesla, bought her second electric car from the brand in September 2022: a white high-performance version of Model Y, which sells for more than $77000. Then, Tesla announced a sharp price cut on Thursday, local time in the United States. Simmons found that she could have bought the same model for $13000 less.

"I feel like I've been cheated," said Simmons, 32. I spent an extra $13306 from the start. Tesla's price reduction is so big that it will affect many people who have just bought a car. "

This is the reality that Tesla car owners need to face at present. In order to increase sales in the face of weak demand, Elon Musk, chief executive of Tesla, decided to slash prices in the US. For existing customers, the resale value of the cars they own will be hit hard by the sharp drop in the price of new models.

"it's a blow to any existing Tesla owner," said Ivan Drury Drury, director of insight at Edmunds.com, a market research website. "anyone who recently bought Tesla's new car will feel the impact immediately and wish they had just rented Tesla's car."

Drury said the price cut for new cars would immediately hit the used-car trade and could further depress values. Car buyers usually prefer to buy new cars, so the price of used cars may fall even more, he said.

This is a long-standing problem in the auto industry: consumers buy new cars only to see discount ads a few days later, which could have saved them thousands of dollars. But this time the situation is different, because dealers' discounts are often limited discounts, while Tesla's discount strength is much higher than this.

The price of Tesla's used car fell 15% in December, while the average price of a new car reached a record nearly $50, 000, according to Cox Automotive, a research firm.

Tesla's price reduction is the biggest among new car sellers, and its higher-priced models are the most affected. The data show that the base price of Model Y is down 20%, starting at $53000, and the price of the high-performance version of Model Y purchased by Simmons is down 19%. The larger Model S Plaid version has been reduced by 14%.

Austin Flack, a television producer in Los Angeles, said in December that he had priced his 2018 Model 3 with a fully self-driving test software at about $51000, but had to reduce the price to $36000 as Tesla withdrew his incentives at the end of the year. Mr. Flack said he would probably have to cut the price again to $30, 000.

Jack Bradham (Jack Bradham), a cloud developer in Charlotte, N.C., said he was annoyed by the sharp devaluation of the black long-range version of Model Y bought in December.

Bradham, 46, ordered the car at the end of last year and said he had been told to wait until January to pick up the car. Then, on December 10, Bradham received a call from Tesla's sales department that he could pick up his car around Christmas. At that time, Bradham was very excited about Tesla's early delivery and immediately agreed to buy the $69000 electric car.

Now that Bradham regrets it, he should have continued to wait. Because if he picks up the car in January, he is likely to enjoy the latest price reduction, and the same model is now $12000 cheaper. Mr. Bradham said he knew that sometimes people would miss promotions, but what disturbed him was that Tesla had cut prices so much and lacked communication with customers. "I couldn't reach anyone. I called them and tweeted, but I didn't get a reply," he denounced. "

Andrew Checketts, from Santa Barbara, Calif., said he bought a seven-seat Model Y in early December last year, when Tesla sent him a text message claiming a $3750 discount. But if he had waited another month, he could have bought the car for less money.

"I plan to install solar panels soon, but I really don't want to spend any more money on Tesla products, and I don't even want to take another look at their car this morning," Chechts said by email. " Now, Chechts prefers to drive a Prius.

Last year, Tesla's pricing fluctuated. The company raised prices by 3% to 5% in march, when a shortage of semiconductors led to production cuts across the auto industry, and carmakers and dealers made a lot of money on all models.

Tesla then cut its price by $7500 in the US in December, leading analysts to believe that demand for its electric cars was slowing, exacerbating the plunge in the company's share price. Tesla's share price fell 69% for the whole of 2022.

At the end of last year, Tesla also cut the price of his new car in the United States and China. In an audio chat on Twitter on Dec. 22, Musk again hinted that he would lower prices further to fend off economic headwinds. "do you want to increase production? in this case, you have to lower the price," he said at the time.

Bradham, a cloud service developer, said he hoped Tesla would give more comfort to car owners who recently bought his car, such as free recharging. Simmons said the company should offer fully autopilot free of charge.

However, Tesla owners have almost no right of recourse. "I won't buy Tesla anymore, which is very important to me," Simmons said. I used to be a big fan of Tesla, but I may choose Lucid or Rivian electric cars in the future. "

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