Shulou(Shulou.com)11/24 Report--

On January 11, vivo held the 2022 online annual meeting and innovation award ceremony, reviewed and summarized 2022, and put forward prospects and plans for 2023. At the same time, the annual Innovation contribution Award was awarded to 20 projects such as "vivo Portrait". The awards cover technological innovation in star products and images, design, performance, methods and tools.

Vivo 2022 online Annual meeting and Innovation Award ceremony

At the annual meeting, Shen Wei, founder, president and CEO of vivo, delivered a speech entitled "buried in the seed cause, the foundation will last forever". Shen Wei said that 2022 is the year of vivo's "high-end breakthrough". In this year, vivo's high-end products have made historic progress, the company's long-term strategy has been steadily advanced, and the brand has achieved a milestone. But behind the achievements and growth, the future is still full of challenges. Only by adhering to the original intention, adhering to long-term doctrine, daring to change and innovation, practicing efficiency and reducing cost, and immersing ourselves in the cause, can the enterprise last forever.

Shen Wei, founder, President and CEO of vivo

The capability of high-end products significantly breaks through the underlying technological layout to blossom and bear fruit.

The competition in the smartphone industry is extremely fierce in 2022, but vivo has changed from quantitative change to qualitative change in terms of cognition, brand, product and innovation ability.

The establishment and clarity of the underlying cognition of operation and management directly supported the smooth progress of the high-end vivo brand in 2022. Vivo firmly practiced the core value concept of "user orientation", clarified the fundamental logic of "product is the cause, brand is the effect, and brand is the direction traction of the product", strengthened the two major engines of "technology-driven" and "design-driven", and paid attention to not only the "experience closed loop", but also the "commercial closed loop". After the big waves sweep the sand, it shows the harvest and value of buried planting.

In 2022, vivo fought several tough battles, the underlying technology layout blossomed and bear fruit, the capability of high-end products made a significant breakthrough, and the dream of building a great brand achieved a milestone. The user Innovation Lab, XR Lab, Chip Lab and Foreign Cooperation Center under the Academia Sinica of vivo were activated by innovation in 2022. After several years of strategic investment in the underlying technology, vivo has ushered in qualitative changes in the design, imaging, system and performance of the four long tracks, and the moat effect is beginning to show. The improvement of the underlying technology has laid the foundation for vivo's continued breakthrough in the high-end market and injected tremendous impetus. Vivo X80 series, X90 series, and X Fold series, as well as S16 series and iQOO digital series have all been recognized by high-end people, with a new high net recommended value and continuous improvement in market results.

The 10th Anniversary of vivo X Series X90 Series

Face the challenge and bury your head because the foundation is evergreen.

Behind the achievements and growth, the future is still full of challenges. Shen Wei believes that the smartphone industry is in the early stage of a new round of technological change, a sharp slowdown in technological innovation potential is the main challenge facing the industry, and the global, multi-dimensional and complex environment will make this challenge last longer. It can be predicted that the situation in the next three to five years will be relatively grim. The development of enterprises competes with the ability of sound management and the ability to make fewer mistakes and do more right things. For a long enough time, excellent enterprises will still be able to go through the cycle and become better themselves. Only by sticking to the original mind, adhering to long-term doctrine, having the courage to change and innovate, increasing efficiency and reducing cost, and burying one's head in the cause, can the enterprise last forever. To do more of the right things and less of the incorrect things is to maximize efficiency and reduce costs.

"the protracted battle for the sustainable development of an enterprise is about cash reserves and profitability, and cash flow is the running water of an enterprise's life." Shen Wei asked vivo to take the creation and health of cash flow as the first priority of management, focus on users' key needs and pain points, make breakthroughs in key technologies, dare to challenge limits, lead trends, and create a moat of core technology. To immerse yourself in creating great products, whether hardware products or software products, we should pursue the ultimate experience, create surprises for users, and cause the survival and development of vivo.

Vivo X Fold + Huaxia Red

In his speech, Shen Wei stressed that to increase efficiency and reduce cost is the goal, cost reduction is the result, and ability improvement is the key. The breakthrough of innovation ability and the improvement of operation efficiency are the top priority of increasing efficiency and reducing cost: first of all, the most powerful efficiency is the breakthrough of innovation ability, and the process of innovation breakthrough must pay equal attention to closed loop and commercial closed loop. Secondly, the most direct cost reduction is to improve the operational efficiency of the enterprise, which must follow the mission and vision of vivo.

Shen Wei pointed out that the strategic opportunity of vivo is the high-end breakthrough of the brand, the great user-oriented product is the path of high-end breakthrough, and the innovation ability of forward-looking layout is the cornerstone of great products. Only through the continuous competitive innovation capability layout and great product realization to promote the steady breakthrough of the high-end brand, can vivo achieve the efficiency of qualitative change.

In the layout of high-end breakthrough capabilities, we should always take the experience closed-loop from the user's perspective as the judgment standard of the innovation direction, and use the commercial closed-loop to control the product boundary. Only through the differential product definition to lock the core users, is it possible to create the ultimate product and create surprises for users, so as to achieve a breakthrough in market results and form a commercial closed loop.

Vivo S16 Series-Yan Ruyu

"the market is created, and we should try our best to avoid the price war and reject the temptation of digital demons. Great products and extreme services are the core path for the breakthrough of market results, and we will never exchange short-term interests for market scale." Shen Wei reiterated that for vivo, "healthier and longer" is a constant pursuit. The mission of vivo is to make Happy for users, employees, partners and shareholders. Cost reduction must not be achieved by short-term and unhealthy means such as reducing quality, transferring risks, and eroding the interests of related parties. Short-sighted means will only produce a vicious circle, not to mention health, not to mention long-term. Vivo should blame itself, require itself with higher standards, manage carefully in capital, organization and process, improve enterprise operation efficiency in a healthy, reasonable and sustainable way, get rid of low-profit trap through high-end brand, break innovation bottleneck with underlying core technology, create value with innovation, so as to share value with system and partners, and make enterprises healthier and longer.

IQOO11 series

The golden age of vivo is not in the past but in the future.

At the end of the speech, Shen Wei said: "every impact of the times is an opportunity for qualitative change." For an enterprise, the greatest work is always the enterprise itself. Excellent enterprises can always go through the cycle and the foundation will last forever. Judging from the course of nearly 28 years of vivo, difficulties and crises are often the best time to turn adversity into opportunity. Each challenge is to enhance the awareness of vivo, consolidate the ability of vivo, and let vivo see farther and go longer.

"vivo is fortunate to be in an industry with long slopes and heavy snow, and the next decade of smartphones has slowly unfolded, and there are still many challenges, but there is also unlimited space. As long as vivo has users in mind, stick to its duty and peace of mind, adhere to long-term doctrine and altruism win-win, immerse itself in causes, and face challenges, it will certainly be able to go through the cycle, become a better self, and become a healthy and long-term great brand!

"Faith is a spring bird, which feels that spring is about to bloom before spring comes. We firmly believe that the golden age of vivo is not in the past, still in the future, not behind, and still in every step ahead!"

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