Shulou(Shulou.com)11/24 Report--

On the evening of January 11, Beijing time, it is reported that mobile data and analytics company Data.ai (formerly App Annie) released a report today that global mobile game spending in 2022 was $110 billion, down 5% from a year earlier.

Spending on mobile games fell last year because consumers became more cautious when making buying decisions to cope with rising inflation, the report said. Lexi Sydow, an analyst at Data.ai, said: "We are seeing people being more price-sensitive and more financially conservative, which has a particularly significant impact on games."

In recent years, mobile games have been growing rapidly, and major publishers have made big bets on mobile game developers. Early last year, Take-Two bought mobile game company Zynga for $12.7 billion. King, the developer of Candy Crush Legend, bought Blizzard for $5.9 billion in 2016. In January last year, Microsoft announced the acquisition of Activision Blizzard for $69 billion.

However, this growth in mobile games has recently been challenged by some macroeconomic headwinds, including the rising cost of living and rising interest rates. Last year, people gradually returned to normal from the COVID-19 epidemic, reducing the time spent at home and affecting the duration of the game.

By contrast, non-game applications are more resilient. According to Data.ai, the purchase value of non-game applications (consumer spending) rose 6% year-on-year to $58 billion in 2022. This growth is mainly driven by subscriptions and in-app purchases of short video services such as streaming platforms, dating apps and TikTok.

Overall, global consumer spending on mobile app stores reached $167 billion in 2022, down 2 per cent from a year earlier.

With Apple's recent privacy protection measures (app tracking transparency), the mobile gaming market is expected to face further resistance in 2023, which will put more pressure on app developers.

Data.ai expects global mobile game spending to fall a further 3 per cent this year to $107 billion due to lower disposable income and changes in privacy protections, which Google also plans to introduce similar to Apple.

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