Shulou(Shulou.com)11/24 Report--

In the Internet age, people have more and more ways to welcome the New year. Online interactions such as online New year greetings, snatching red envelopes, and sending blessings have become a custom of the New year. Through the Internet connection, more and more people can feel the strong New year atmosphere in the interaction. The traditional New year customs have a new way to celebrate the New year together online and offline. It also makes the flavor of the year thicker and more mellow.

Let more people regain the flavor of the New year and accompany you to better welcome the ordinary but not ordinary 2023. Recently, Kuaishou official announced the opening of the 2023 Spring Festival activities. With "Kuaishou has the flavor of the year" as the theme, from the annual content cloud temple fair, the one-year and one-night old iron party, the Spring Festival singing convention, watching the big Spring Festival Gala to the interactive play of red envelopes, the Spring Festival live studio matchmaking, the Spring Festival recruitment of trade unions, and other dimensions, panoramic presentation of the wonderful moments of the New year, so that users "play in Kuaishou", "stroll in Kuaishou", "happy in Kuaishou", "gather in Kuaishou", "warm in Kuaishou".

On January 9, Kuaishou announced the star flavor group of the year of the Rabbit. Jackie Chan, Dili Reba, Phoenix Legend, Huang Zitao, Huang Jingyu, Yue Yunpeng, Zhou Jielun, seven groups of stars gathered into a Kuaishou New year Troupe, which will accompany users to play in Kuaishou and celebrate the Lunar New year together. Work together to create a good-looking, fun, full flavor of the Spring Festival show.

Interactive "play" methods emerge one after another, and 2 billion red packets are soft.

In the Internet era, with digital flavor, going to various platforms to collect blessings and grab red envelopes has become a fixed operation for many people on the eve of the Spring Festival, and this year is no exception.

From 8: 00 p.m. on January 10, Kuaishou red packet activity is online. Users log in to Kuaishou and click "Spring Festival" at the top of the screen to enter the main venue of the event. Rabbit synthesis, collection of Foca, jumping and many other games have large red envelopes and good gifts.

In the rabbit synthesis cash-making activities, users need to get rabbit coins by drawing rabbit coins and playing Mini Game to buy high-grade rabbit synthesis. if they are successfully promoted to 10 levels, they will get 66 yuan in cash red packets.

This year, New Year's Eve will also launch Kuaishou "Family Love". He will smoke millions of dollars for good luck and keep snatching red envelopes for a limited time. From the first day of the Lunar New year to the seventh day of the Lunar New year, the Spring Festival is happy for seven days, and there are 88 red envelopes every day.

At the same time, Ji Foka divides 200 million red packets, up to 666 yuan for a single person, 200 million yuan for a team to rob the God of Wealth, 10 million red envelopes for shooting New year videos, and more for one Mini Game jump. The games emerge one after another, the activities are interesting and fun, and the red packets are full of blessings.

# Kuaishou has the flavor of the year #, # shoot the flavor of hometown #, # the most interesting place in Beijing #, # my hometown #, open the annual video content produced by Kuaishou App users.

"Picture and text + short video + live broadcast + H5" a variety of interactive games in parallel, so that users can get a better emotional interaction experience while participating, and really achieve "play in the fast hand".

"visit" Yunshang temple fair to experience the traditional flavor of the year, new adventures in customs, Chinese New year.

The inheritance of New year flavor is inseparable from a series of auspicious and beautiful traditional New year customs. From December 30, Kuaishou launched a month-long activity of visiting temple fairs on the cloud, inviting old men to go to the craft market to welcome the year of the Rabbit, watch folk customs tour and dance, listen to Miaoqu Bookstore skillfully talk about the year, enjoy the sound of silk and bamboo in Yun Shang, watch the regional Spring Festival Gala celebrate the New year, and one-stop feel the Spring Festival feast that is good to stroll, look good, good to listen to, and fun.

The older generation must go to the market, make trouble and watch the Spring Festival Gala during the Spring Festival. On January 11, the Kuaishou Yunshang Temple Fair will hold a non-legacy craftsmanship creative fair, inviting 23 non-legacy artists to make rabbit handicrafts with their own characteristics to summon the auspicious year for everyone. On January 12, Kuaishou Yunshang Temple Fair will join hands with local media to broadcast live nine characteristic social fires in many regions of the country, and produce a colorful social fire feast in the form of live roaming. Starting from January 14, Kuaishou will also broadcast the Spring Festival Gala of more than a dozen provincial satellite TV stations at the same time, reliving the sense of ritual during the celebration in all directions.

After feasting the eyes, the "beautiful" New year's voice should not be missed. On January 16, Kuaishou Yun Yun Music Banquet "hearing year" will invite musical instrument masters such as Chen Libao and Fang Jinlong to creatively present the sound of "Nian" with different musical instruments and even common instruments around them. After enjoying the banquet and then tasting the world, from January 13 to 18, Kuaishou Miaoqu Bookstore specially invited Ji Lianhai, Yu Dan and other six literary celebrities to chat about the two or three things of the Spring Festival, taking users to experience the immersive and interesting experience of listening to books at the temple fair.

At the important moment of reunion, don't forget to record the flavor of the New year around you. Kuaishou launched the "Chinese year in Temple Fair" video challenge, inviting all users to sign in to record the Chinese year.

In addition, Kuaishou e-commerce launched the "Spring Festival does not close" activities on January 13-29, there will be fast LINK double election, live room does not close, short videos do not close, goods do not close, logistics after-sales and other activities to ensure users to Kuaishou "shopping" non-stop.

Only "Lele" is not as good as many "Lele", stars and talent join hands to sing hi to welcome the New year.

It is a unique sense of ritual of the Chinese people to bid farewell to the New year and welcome the New year with their families in a lively party. As for Kuaishou, a tailor-made "Kuaishou 1001 Night Iron Gala" is like a warm agreement every year. At 8: 00 p.m. on January 14, the "Kuaishou 1001 Night Iron Gala" created by Kuaishou and exclusively named by JD.com will be officially held. At that time, nearly 100 stars and talents gathered at "Iron Evening" to celebrate the reunion year with people from all over the country.

As an annual audio-visual and carnival feast with "yearly flavor, iron flavor and human feeling", "Iron Evening" not only gathers nearly 100 super popular stars, such as Dili Reba, Huang Zitao, time Youth Corps, Yang Mi, Yue Yunpeng and so on, as well as fast-hand talents who are deeply loved by old ties. it has also created many surprise programs such as Star's cross-border cooperation on the same stage and the new interpretation of famous songs, as well as important welfare programs such as big gold bowls worth tens of thousands of yuan. Accompany the brothers to start the Spring Festival party.

At the same time, this year's Iron Evening will focus on the lives of ordinary people and transmit power in the small. The whole party is divided into three chapters: "seeing fireworks", "Vientiane" and "Joy meeting". Through meticulous programming and content creation close to the life of the old man, it conveys a strong sense of iron, humanity and New year.

On January 22nd, on the first day of the Lunar New year, Kuaishou will also launch the first interactive live song show "want to see you sing in the New year". It will be a KTV song with a user-defined playlist, presented in the form of "Party + Reality Show". Not only will the offline KTV singing scene be moved online, but also the classic songs that you want to hear in "Spring Festival" will be selected by the old votes. At that time, there will be 15 groups of stars with hot songs, singing all night in six major theme KTV boxes, while the order of the songs and which KTV box to go next will be decided by users in the live comments area.

Behind every KTV door, there are songs you want to hear and "you" you want to see, bringing you a new live experience of stars and songs chosen at will, so that everyone is addicted to singing, singing the Spring Festival and singing with the stars during the Spring Festival.

A group of relatives and friends "get together" to watch blockbusters during the Lunar New year, and you can choose big Spring Festival Gala skits for free.

What do relatives and friends do when they get together during the Spring Festival holiday? From January 22 to 28, watch blockbusters, celebrate the Lunar New year, and enjoy the Spring Festival reunion.

TOP quality copyright movies are exclusive and free to watch. In the past five years, the Spring Festival cinema blockbuster has grossed more than 1 billion at the box office. High-profile, high-praise comedy, family fun, love, action and other films suitable for the Spring Festival can be seen in Kuaishou.

If you want to have a wave of nostalgic memories, you might as well review the Spring Festival Gala over the years. Kuaishou will launch all the copyright resources of the Spring Festival Gala from 1983 to 2022 on the first day of the Lunar New year, taking users back to the time of youth and finding the flavor of the New year in their memory.

Chinese New year is a "short gathering", it is natural to be accompanied by skits, quick hands "Spring Festival dazzling skits" special features, a collection of 40 + star skits, bringing together national charm and ancient style, urban workplace, family empathy and other multiple themes. High-profile skits such as Li Fei, Yang Yimo and Sheng Wei will bring the latest works such as "the Legend of the Night", "Chengxi Song" and "Ye Mu 2", as well as more than 17 popular skits such as "the Eldest Princess" and "Wanshu towards the Phoenix". One-time catch-up.

At this important moment of the family carnival, Kuaishou also provided 500 + movies, 200 + TV dramas, 500 + children's long video copyright content, as well as 276 high-quality short plays, covering the needs of the whole family.

In addition, during the Spring Festival this year, Kuaishou dating business cooperated with more than 30 matchmakers on the platform to jointly launch dozens of live matchmaking shows in Hebei, Shandong, Shaanxi and Liaoning provinces. From the third to the sixth year of junior high school, matchmakers will also bring male guests to visit the New year, face-to-face matchmaking is more real and reliable, making dating more New year flavor.

Freeze the original picture of family and hometown, this New year is a little "warm"

As one of the most important rituals of the family during the Spring Festival, each family photo not only carries a different story, but also a rearview mirror of the family changes in our country.

At the beginning of the 2023 New year, a number of photographers in Kuaishou United Station launched the "666Family Photo Project" to take free family photos for some "special" families in Kuaishou, in the name of the family, to show the warmth of the world and interpret the echoes of the digital era.

My hometown carries everyone's different memories, it is a childhood playmate chasing and playing, it is the delicious food of a small shop on the street, and it is a place treasured at the bottom of my heart. From January 16 to 27, Kuaishou went online # hometown Live Room #, allowing wanderers who could not return home and their relatives in their hometown to meet in the studio.

On the eve of the Spring Festival, Kuaishou held a kick-off meeting of "Village broadcast Plan", released "Village broadcast Plan", "Village broadcast School", "Happy Village Leader" and "Village broadcast meeting" to revitalize IP, and announced that it will provide 3 billion traffic to boost rural talent revitalization and industrial development in 2023.

During the Spring Festival in 2023, many outsiders packed their bags and embarked on their way home, adding a lot of reunion to this New year.

On the Kuaishou # Home for Chinese New year topic video tab, many old men recorded their return stories: the motorcycle returning army took his wife and children on the way home; the silver-haired grandfather waited at the subway entrance to meet the granddaughter of migrant workers; the son drove 1136 kilometers home just to surprise his parents. " No matter how far away it is toward home, "the direction of the heart is the direction of home", "going home for the Spring Festival is the most stubborn and beautiful thing for mankind". Countless moving video copywriting, comments, and hundreds of millions of views, all represent walking on the road, time is changing, but people's expectations for the flavor of the New year and reunion have not changed.

In view of the upcoming labor unrest after the new year, Kuaishou launched the "Spring Festival recruitment Union" during January 10-31, combining with national well-known human resources organizations, such as multi-employee, talent express and VIVO, Lizhen technology, fast dog taxi hailing, Marriott and other intelligent manufacturing and service enterprises, nearly 450000 jobs were online, and cloud recruitment was launched through nearly 300,000 live broadcasts to promote blue-collar employment.

With the increasing fireworks, a series of activities of Kuaishou 2023 Spring Festival will also add icing on the cake to everyone's New year's life. Through KTV, cinemas, group photos and other New year party places and New year's activities, we will build a multi-creative content matrix covering the whole scene of the Spring Festival. During the Lunar New year, people can feel the strong flavor of the New year without leaving the house, and start the warmth and expectation of the new year.

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