Shulou(Shulou.com)11/24 Report--

As the Spring Festival of the year of the Rabbit approaches, the national consumer market continues to heat up. In order to help businesses seize the opportunity of the Spring Festival consumption season, Kuaishou e-commerce announced that it will launch "No closing for the Spring Festival" from January 13 to 29, which will help businesses break out in the Spring Festival holiday through fast LINK double election meetings, live broadcast rooms, short videos, goods, and logistics after-sales.

During the event, Kuaishou e-commerce will launch 7 billion traffic boost, 100 million days red packets and other rich business incentives. Starting from January 9, the business registration for this event has been officially opened.

As one of the core games of the "Spring Festival does not close" activity, "Live Room does not close" will be encouraged by traffic + red packets to help businesses get off to a good start throughout the year.

On the traffic side, Kuaishou e-commerce launched the "7 billion flow incentive Plan", which will distribute 7 billion exclusive live room traffic to active merchants. Businesses who successfully sign up can win traffic awards and official honors through the three major incentive policies of "broadcast traffic", "reward with goods" and "open qualifying".

On the red packet side, Kuaishou e-commerce launched the exclusive benefit of "throwing 100 million red packets in the live broadcast room" for the Lunar New year. If you successfully sign up during the "throwing red packets every night at 8 o'clock" activity, the studio will rain red packets on time; you can also complete the sales target challenge within a limited time through "Task Challenge". The challenge successfully triggers the sky to drop red packets according to the result.

Kuaishou e-commerce also provides more support and protection for merchants from the three dimensions of short video, commodity and logistics after sale. Among them, "short video does not close" through the "trailer video traffic" play, help commodity content to reach consumers more quickly. Businesses and VJs release trailer short videos with the topic of "No closing during Spring Festival" during the event. If they meet the release requirements, they can win the Kuaishou platform to encourage traffic.

"goods are not closed" is so that the anchorman can continue to have a deal even if he does not broadcast live. The activity includes two major ways to play: one is "do not close the venue", the activity goods can get the "Spring Festival does not close" product label, marked goods will be given priority recommendation, while the venue goods can participate in full red packet reduction activities; second, "do not close shops", the number of shop goods and shop sales standards within the activity cycle, you can get Kuaishou platform rebate reward.

At the same time, relying on the fast-hand e-commerce "logistics after-sales guarantee" policy, businesses participating in the "Spring Festival do not close" activities will also enjoy the four major logistics official help. During the event, Zhongtong, Yuantong, Shentong and JD.com Logistics will make a definite commitment to the actual effect of collection in TOP 50 cities for fast-hand shipments. The merchants will be fined by the platform due to non-objective reasons, and the express delivery company will bear the compensation.

In order to more effectively promote the matching of merchants and anchors, there is no closing time this Spring Festival, and fast e-commerce distribution collects the needs of anchors' goods in advance, and held a "Fast LINK double election" on the afternoon of January 10, inviting about 40 + head brands and 2200 + anchors to effectively link brands and anchors to help anchors easily choose good goods and protect the Spring Festival business sprint.

With the help of the dividend policy of Kuaishou e-commerce, many merchants have seized the opportunity to achieve business breakthroughs at the beginning of 2023. Data show that in the just-concluded 2023 Kuaishou New year Festival, short video orders increased by 390% year on year, search transaction volume increased by 68% year on year, brand and fast brand GMV increased by 100% year on year, and active buyers increased by more than 20% year on year.

During the New year Festival, the exuberant consumption demand of fast-hand users for New year goods has led to a substantial increase in the GMV of a number of commodity categories. Among them, the GMV of agricultural products grew by more than 140% over the same period last year, the GMV of fruits grew by more than 216% over the same period last year, the GMV of energy-efficient refrigerators grew by more than 412% over the same period last year, and the GMV of smart air conditioners grew by more than 170% over the same period last year.

Kuaishou e-commerce and gecko look at the release of the "2023 Kuaishou ecommerce annual consumption insight report" shows that during the 2023 Kuaishou New year Festival, the number of new users after 1990, 1995 and 2000 accounted for 51.2% of the total number of new e-commerce buyers on the platform. become the backbone of user growth, the platform user structure shows a younger trend.

At the same time, "Gift Box Competition", "Fashion Street Aesthetics", "New year on the tip of the tongue", "Wear Guide to rising luck", "New year atmosphere in place", "Smart Home Advanced", "fancy Health Preservation" have become the seven mainstream consumption scenes of Kuaishou platform. The rejuvenation of consumers and the renewal of consumption habits will also provide more guidance for businesses during the Spring Festival.

With greater support for traffic and activities, it is believed that Kuaishou e-commerce "no closing for the Spring Festival" will continue the high growth trend of the Kuaishou New year Festival, helping businesses from live streaming, short videos, shops and other multiple scenes to comprehensively pry the new increment of business during the Spring Festival, activate the vitality of consumption during the Spring Festival, and stimulate the growth of consumption during the traditional festival.

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