Shulou(Shulou.com)11/24 Report--

Go, a sport that is some distance from most people's lives, has been popular on bilibili for some time.

Since Wang Kejie, the eighth champion of go, retired from Weibo and settled in bilibili, the "celebrity effect" has brought a lot of fresh traffic to the content of go on this platform. But if you search for Ke Jie in bilibili, it is already difficult to find the content of his serious go. The most conspicuous are often a large number of live sliced videos, which are usually linked to words such as "abstract" and "against the sky". The number of broadcasts is also considerable, often in the millions.

The success of Ke Jie's live broadcast has something to do with his status as a world-class player, but as a leading figure in the chess world today, his "abstract go" has really affected the current situation of the Chinese go broadcasting world: the second player, the war eagle, has achieved a tenfold increase in the number of fans by live broadcast, and she has successfully entered the "Thousand ships Hall of Fame" at Christmas. Jiuduan chess player Lianxiao, who once left the world of go broadcasting, now mastered abstract go, slashed 2600 captains on New year's Eve, and once topped bilibili's live broadcast popularity list.

Sina selected Battle Eagle as the go person of the year in 2022

In the past few months, Weiqi live broadcast has emerged as a new force, causing a new trend of abstract live broadcasting in Chinese go circle. These studios usually have one thing in common: although the live broadcast is still dominated by go, few people are seriously talking about go.

Go is popular, but it doesn't seem to be go either.

Apart from the eight-crowned Wang Kejie, the top player in the Chinese go world today may be Zhan Eagle, a "marginal" player.

According to the go rating statistics website GoRatings, of the 874 active players who have participated in recent competitions, Battle Eagle ranked 697th with a score of 2856, which is certainly not very good-looking for professional players.

War Eagle's rating has been declining, the peak of her debut in the War Eagle anchor career in the past few years, she experienced the obscurity of Huya TV period, but also experienced the lack of interest after moving to bilibili, until a few months ago an inadvertent tease, so that her live broadcast has improved.

War Eagle's fame is actually a very accidental opportunity. according to bilibili's fan growth statistics, the first wave of popularity of War Eagle occurred around October 16. this is the period when her sharp comments on Ke Jie's live video of "talent without virtue" began to attract attention. The War Eagle himself probably did not expect that he had been broadcasting diligently for so many years, but in the end it would be a small fire because of this way.

The popularity of "rub" Ke Jie was not the original intention of the War Eagle. After all, talking about go in China, Ke Jie is an inescapable topic after all. According to the statistics of bilibili user "2-16 winning the first place", in the 118 live broadcasts of the War Eagle in two and a half years, it was mentioned that the live broadcast of Ke Jie accounted for 115. today, the fan group of the War Eagle has a lot to do with the abstract live broadcast of Ke Jie.

Of course, only by commenting on Ke Jie is not doomed to go for a long time. After that, Warfare Eagle quickly found its own live broadcast style and worked out a good job that was good enough to go out of the circle: being stuck to the bar to break the defense.

The thing is, after War Eagle became famous in the first World War, everyone in the Weiqi post bar noticed this unknown player. Considering that the game result of the war eagle is not ideal, the comments of the old buddies of the post bar will certainly not be too good to hear. Fans who watch the fun and don't think too much of it encourage the war eagle to see how the post bar sunspot comments on himself, and the result is naturally imaginable.

In the minds of many people, go is a competitive sports with a certain "pressure", and the corresponding go players should also be an image of abstinence and peace of mind with the rest of the world. The mental process of Battle Eagle from anger to silence and then to tears in the live broadcast subverts the public's stereotype of chess players. It turns out that "the anchor is scolded and cried alive". It really happens to a go professional.

Wang Tianyi, the first Chinese chess player, also noticed the incident of the war eagle breaking the defense. after the birth of the "marginal chess player", the image of the war eagle became clearer and clearer in the eyes of viewers and fans. In several subsequent online interactions with Ke Jie, the Battle Eagle experienced the high-intensity torture of the abstract brother in the studio and the first person of go in a low profile, and her naturally enthusiastic and funny character enlarged the comedy effect in an invisible way.

Before she became famous, the program effect of Warhawk was enough to abstract the effect of abstract go immediately, but the warhawk whose fans soared did not completely release herself, and her mischievous interaction with the audience was her specialty. Sticking to the dignity of chess players is also the reason why everyone likes her. After coming out of the circle, the Battle Eagle made a "introduction to go", which is different from the anchor in the studio who does not understand the basic rules of popular science for viewers who do not understand go through easy-to-understand teaching videos.

"Happy go", "Adult go" and "Abstract go" are all just means of drainage. Zhan Eagle repeatedly stressed that her ultimate goal is to spread go culture and let more people get in touch with go, even though most of the viewers in the studio do not come for go at all.

Leaving aside whether Zhan Eagle's live broadcast has successfully promoted Weiqi, at least on the platform of bilibili, Weiqi anchors have found a new way out.

2 the story of abstract go does not stop at the thousand ships of Battle Eagle at Christmas. A few days ago, on New year's Eve, Nine-Duan chess players even gained 2641 captains, a number that can be ranked in the whole bilibili live broadcast circle.

Unlike Entertainment Anchor Battle Eagle, Lian Xiao is a veritable technical anchor. "Tianyuan", "Celebrity" and "Chess Sage", these well-known titles once belonged to Lianxiao. Lianxiao, who is no longer at its peak, still ranks 26th in the world, although he has failed to win the honor of the world champion, but Lianxiao's record is dazzling enough.

At its peak, Lian Xiao won 10 consecutive championships in China, but even if he is better than Lian Xiao, he will inevitably fall short of his ambition in the bloody live broadcast industry. According to Lian Xiao's live broadcast on December 30 last year, he signed a live broadcast contract with bilibili to spread and promote go culture. Lianxiao conscientiously concentrated on chess and science popularization in the live broadcast in the past, but the popularity was low because of the boring live content, my poor speech and other reasons. In the end, bilibili chose to know about it, and Lian Xiao lost his part-time job as a go anchor.

Lianxiao live broadcast is not as expected is not surprising, to know that the average passer-by's understanding of Chinese go players, in addition to Ke Jie, there are probably only veteran players such as Nie Weiping and Gu Li. In fact, before Zhan Eagle became famous, her live data were already brighter than Lien Xiao. Zhan Eagle even knew how to please the audience, and Lian Xiao really only played go.

There is a consensus in chess circles that the more you play chess, the less traffic you will have. Ke Jie and Zhan Eagle successively proved this iron law with their own practical actions, and even Xiao joined the army of "not doing their proper work".

Abstract go did bring Lian Xiao a new opportunity. He gave up the traditional go live broadcast and could do anything but play go. Under the joint drainage of the war eagle Ke Jie, Lian Xiao's live broadcast data are no longer the same. On the occasion of New Year's Day's festive season, Lian Xiao, without prior preparation, only verbally announced that "he boarded the ship and sent an autograph fan." unexpectedly, the number of captains in the studio increased frantically in seconds, which accidentally became the top stream of bilibili's live broadcast that night. This night, historically known as the "abstract night" of Weiqi circle.

Signature and signature fans are the traditional gifts of Weiqi circle. Weiqi magazine Weiqi Tiandi sold the autograph fans of many famous players more than ten years ago. Although the handwriting on these fans was mass-produced printed matter signed by chess players, they could still sell for as much as 150 yuan each in those days.

Bilibili's one-month captain's fee is 138yuan, even if he ignores the inflation in recent years and spends this money on a top chess player's signature fan, it is definitely a "big leak".

Not only the captains who have sprung up in groups, such as the audience who opened a 1998 yuan governor for Lianxiao, have been qualified to play a game of chess with Lianxiao. Judging from the prices provided by professionals from all sides, the starting price for guided chess provided by chess players of this level, Lian Xiao, is probably thousands of yuan.

However, no matter how to say, Lian Xiao is still angry with abstract go. If he is still the one who used to play chess, he will certainly not be able to repeat today's achievements in the live broadcast industry. Lian Xiao's success proves a truth: even if you are not as good as Battle Eagle, abstract go can still win you popularity. From the original data is too poor to be terminated, and now the speed of light 2, 000 ships, bilibili go anchor, began to develop in an abstract direction.

(3) the overall transformation of professional chess players into anchors is not a fantasy. Considering the current situation of Chinese go in recent years, live broadcast is likely to be a "way to survive" for chess players.

Since the epidemic, all kinds of domestic industries have not been very well, among which, the already depressed go industry is even worse. The epidemic limits the travel of a large number of players, making it difficult for offline go competitions. Although online go is a feasible way, cheating, equipment and other related problems are difficult to solve.

The impact of the previous epidemic on Chinese chess players is particularly obvious. In the whole of 2022, Yu Zhiying, the first player of Chinese women's go, played only four games. For comparison, Cui Jing, the first player of Korean women's go, played 104 games in one year, a full 100 games more.

Such examples also occur in men's go, such as Ke Jie, a more active player, who played 50 games last year, while South Korean player Kim Eun-ju played 136 games.

If there is no competition, there will be no bonus. At the same time, the technical decline caused by the lack of competition will directly affect the performance in the future. Top chess players such as Ke Jie and Lian Xiao can support themselves in the absence of games, but what should those marginal players do after they lose their jobs?

According to the statistics of Zhihu user "go teacher Tao's cabin", of the 957 players scheduled between 1982 and 2022, only 44 left the industry, and the remaining players were still engaged in work related to go after the decline of their strength. And the go anchor, of course, can also be a brand new track.

In fact, in Huya, Douyu, bilibili, Douyin and other platforms, there is indeed a group of anchors who specialize in go, among which there are simple go enthusiasts and professional players like the War Eagle. It's just that as we all know, it's hard for anchors who are single-minded to focus on go to make their own debut.

According to Zhan Eagle, she has invited several professional chess players to join bilibili to join this big circle of abstract go, including even Shen Zhengyi, the first player in active go. He is considering whether to bring professional players such as Yang Dingxin into the anchor industry. In this situation, there is a tendency to develop into an abstract era of go.

In the discussion community of go fans, there have been more and more topics about anchors in recent months. Some people think that abstract go is ruining the industry, and there is nothing wrong with using fame and influence to make money, but in the final analysis, the chess player's job is to play chess, and it is a pity to waste time on abstract live broadcasting in the prime of his career. Ke Jie, once the first person in Chinese go, experienced a dismal five-game losing streak in the second half of last year, and many fans blamed it on "only playing abstract but not playing go."

At the same time, among the passers-by led by abstract go, there are indeed many brand-new players trying to get in touch with go. Before that, most of them had no interest in go. In order to understand the board in the abstract go studio, they began to take the initiative to learn this difficult board game.

Live streaming undoubtedly shortens the gap between professional chess players and ordinary chess players, and netizens on the Internet can buy the attention of top chess players at relatively low prices and learn professional knowledge that they do not know. Maybe with the popularity of abstract go, there will be fewer anchors focused on playing go, but if the industry really survives and grows, you can always find one or two live rooms that only play go.

The anchor gains the traffic, the happy people get happy, the chess fans learn the technology, and the passers-by are interested in go. Each group takes what it needs and talks about different things in these fragmented live rooms, but at least go has gained unprecedented attention.

This article is from the official account of Wechat: game Research Society (ID:yysaag), author: Okny

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