Shulou(Shulou.com)11/24 Report--

The upgrading of demand makes users put forward higher requirements for productivity tools. As the pioneer of the notebook visual revolution, Asustek refreshed user awareness and redefined the performance limit of lightweight books at CES 2023, the world's largest technology consumer electronics show on January 4, 2023, with a rich lineup of lightweight new products and hard core innovation and technology strength.

Reshaping visual experience, continuous scientific and technological innovation and upgrading

At present, it is generally believed that reshaping the visual experience is originally a comprehensive innovation for high-performance frivolity. In addition to focusing on improving screen size, refresh rate and brightness, users' demand for visual perception still has a lot of room to expand, and the lightweight market needs distinctive and innovative solutions to provide creators with a unique visual and work experience. in order to achieve the dual efficiency upgrade of vision and experience.

Asustek, which is deeply engaged in content creation users, has long had an insight into the changing needs of consumers in the field of creation. As early as 2021, Asustek began to focus on the layout of the "Asustek good screen" strategy, and last year it successively won the achievements of "OELD notebook market NO.1", "creative notebook sales global NO.1" and "dual-screen notebook global sales NO.1". And the subsequent performance did not disappoint netizens, with "Asustek good screen" officially entered the 3.0 era, while the launch of "Asustek good screen, worry-free replacement" service, accelerate the popularity of OLED screen in the notebook field, let more consumers eliminate "burning screen" doubts, experience "Asustek good screen" in the visual color stunning performance.

In the past 30 years of development, Asustek has accumulated the most profound technological advantage in the industry, and is a leading enterprise of scientific and technological innovation highly respected by countless netizens in the new digital generation. The new ProArt of CES 2023 16, fearless Pro16 introduces naked-eye 3D technology, which allows users to enjoy 3D immersive experience without wearing any devices, completely changing the creator's workflow. And Asustek's good screen 3.0 strategy, worry-free replacement service, and naked-eye 3D display technology have also given Asustek, which focuses on scientific and technological innovation, a more competitive advantage in the light and thin local market.

In order to further enhance the visual experience of creators, Asustek also said on CES 2023 that it will cooperate with Pantone, the world's leading color authority, to provide creators with the opportunity to access and utilize Pantone resource databases. Thus it can be seen that Asustek is a notebook brand that really understands creators, and this move will give more than 10 million designers and content manufacturers around the world the opportunity to enjoy near-perfect color performance.

Challenge the configuration limit and highlight the peak performance

Enjoying a high-quality machine experience is as inseparable as the innovation and upgrading of software and hardware. Asus, which focuses on user experience, has always been at the forefront of scientific and technological innovation. Many cutting-edge cool techs's blessing provides users with a more extreme machine experience. At this CES 2023, Asustek released flagship configuration products such as brand-new 13-generation Cool standard processors and NVIDIA GeForce RTX 40-series graphics cards. There are also cutting-edge innovative technologies such as the "supernova SoM" packaging process adopted for the first time, an antibacterial coating that can inhibit 99% of viruses and bacteria, and a ProArt Creator Hub 2.0 creator center that links software and hardware. The strong scientific and creative strength meets the requirements of users in many aspects, such as efficient office work, efficient creation, leisure and entertainment.

The high-profile "supernova SoM" packaging process is the best proof of Asustek's innovation and R & D strength at the hardware level, which highly integrates CPU, memory particles and communication modules, reduces the core area of the motherboard by 38%, and improves the overall heat dissipation efficiency of the system. The extra space can accommodate the more powerful RTX40 series unique, providing users with higher stability, higher GPU performance, and then achieve higher TDP wattage. Compared with the traditional packaging technology, the supernova SoM shortens the distance between CPU and memory and can run higher frequency memory. Lingyao X Ultra with this advanced packaging design has a more extreme performance release, thus achieving a qualitative improvement in creative efficiency.

Deeply ploughing the needs of users and performing a magnificent transformation

As an endogenous brand needed by its users, Asustek is well aware that technological innovation can bring complementary effects of 1x 1 > 2 for notebook users. For this reason, Asustek gives solutions to the problems encountered in the actual use. Today, for example, more and more users tend to connect double screens to create. Asustek has early insight into user needs, and has successively launched models such as Lingyao X double screen and Lingyao X double screen Pro 2022, innovating with master and auxiliary double screen design, reducing visual errors through the same resolution, refresh rate and color specifications, and making use of morphological innovation to bring users a more efficient cross-screen collaboration experience.

On the smart office and intelligent life scene that users pay more and more attention to in Z era, Asustek anchors AIoT ecology and launches more than ten kinds of digital good things in four dimensions, including notebooks, by exploring the relationship between notebook devices and artificial intelligence and the Internet of things. at the same time, a bean 14 Pro notebook supports a bean PC manager, which can realize services such as "intelligent remote control, one-click replacement" and so on. Among them, a dou 14 Pro is no longer a simple office tool, but a medium that integrates into all aspects of the life of the Z generation youth, showing its strong vitality as a trendy good thing.

In the face of designers and image creators who have been engaged in professional content creation for a long time, Asustek has also given its own understanding, whether it is "created for creation" professional creative book ProArt Creative 16, or daily creative Ben Lingyao Pro series, fearless Pro series, not only has a flagship configuration that far exceeds the mainstream performance. In the course of operation, users can also enjoy the efficient creative experience brought about by Asustek's original physical Asustek knob and DialPad virtual knob, which can be deeply adapted to a variety of professional-level creative software, with more than 70 function selection settings. At the same time, quick functions can be customized in the ProArt Creator Hub creator center to meet the habits of different creators. All these are just a microcosm of Asustek in the field of scientific and technological innovation over the years.

Few people can change the direction of the tide, what is more important is how to become the top spray in the surging tide. The concentrated debut of this CES 2023 Asustek lightweight new product, whether it is the shining debut of naked-eye 3D technology, the major launch of the supernova SoM packaging process, and the release of the creator center ProArt Creator Hub 2.0, are all Asus's comprehensive upgrade of product configuration and user experience with user demand as the center, using strong innovation strength. In the long run, Asustek, which has a deep understanding of users' needs and can achieve and maintain innovation, will become the preferred brand in the hearts of notebook users and set a new industry benchmark for the notebook market.

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