Shulou(Shulou.com)11/24 Report--

The entity is prosperous, the economy is prosperous. In order to accelerate the recovery of the economy, after the outbreak of the epidemic in 2020, local governments, platforms and other parties helped to bail out the real economy. On January 10, Alipay platform released the "2022 Alipay help entity Annual report", showing that over the past year, Alipay has used "three tens of billions of aids" to help the service industry resume operation and speed up its recovery. it includes reducing fees and profits to small and micro businesses by more than 10 billion, driving consumption by nearly 65 billion in two platform consumption festivals, and opening up nearly 20 billion free traffic to help physical businesses reduce costs and improve efficiency.

The Central Economic work Conference held in December 2022 proposed to focus on developing the real economy, and at the same time, "support platform enterprises to show their skills in leading development, job creation and international competition". Relevant experts pointed out that the Alipay report reflects the positive effects of digital technology and platforms on boosting the real economy.

Reduce fees to help small profits, reduce operating costs by 10 billion for merchants

Service industry is an important part of the real economy. More than 90% of the operators of the service industry are small and micro enterprises, which are the base of the life service industry and the source of "fireworks". The epidemic in the past three years has had a great impact on the service industry, and the cost and capacity deficiency has become the biggest obstacle on the road of digital operation and transformation of small and micro businesses.

According to Alipay's annual report, "helping the small and helping the micro" is one of the key points of the platform to help the real economy.

Since the launch of the low-threshold digital tool "collection code" in 2017, Alipay has served more than 8000 small and micro businesses. In order to help these service providers reduce their operating costs, Alipay took the lead in responding to the regulatory call for fee reduction since August 2021, through measures such as free cash withdrawal and preferential Internet payment service fees for more than a year. For more than 2900 small and micro businesses, self-employed, etc., the fee reduction profits exceeded 10 billion yuan; in addition, 300 million yuan was invested a year to provide free business consumables such as broadcast speakers, paper towels, etc. Open nearly 2000 free digital tools, such as small store purchase, small ledger, etc., merchants "0 code" can be used, and then small street shops can also carry out digital operation.

The owner of a milk tea shop in Huzhou calculated an account for the reporter: "the cash withdrawal of the collection code is free, plus the irregular income of the red packet code, a small shop with a monthly income of 30,000 yuan can save at least one month's water and electricity bills a year."

Open up a new space for domestic demand growth, and digital economy drives consumption by nearly 65 billion.

Consumption is the stabilizer and ballast stone of economic growth. How to coruscate economic vitality by promoting consumption and expanding domestic demand? Under the guidance of the idea of "enterprises give a little bit, the platform a little bit, and the government make up a little bit", in the past year, Alipay, together with tens of millions of merchants across the country, held two consumption festivals, invested capital and resources, and stimulated consumption in the form of red packet codes, coupons, live streaming and other forms, boosting consumption by nearly 65 billion.

Data show that during the "Summer consumption Festival", every 1 yuan of red packet code input in Hangzhou can drive offline users to spend 14 yuan; during the "Golden Autumn consumption Festival", the consumption heat of Wuhan, Zhengzhou, Jinan and other cities increased by nearly 40% on average.

"you can get coupons after scanning an order with Alipay. 2-3 yuan coupons are suitable for small shops like ours with a low unit price." At Hongfu Noodle Restaurant in Kexiang, Qinhuai District, Nanjing, Ruan Mingjie, the owner, has been recommending small codes posted on the table to guests. "customers are willing to spend less, and the noodle shop continues to have income."

These data show that the digital economy has a lot to do in stimulating domestic demand. Digitization brings innovative forms of consumption, which undoubtedly reveals the basic role of consumption in economic development. Driven by digitalization, online consumption is active, offline popularity is rebounding, and the accelerated recovery of consumption in many places shows the resilience and vitality of China's economy.

Help entity operation to improve efficiency and open nearly 20 billion free traffic to merchants

As an important part of the real economy, the service industry accelerates the digital transformation during the epidemic, takes the initiative to seek innovation and change, and broadens the sales path. However, during the epidemic, offline passenger flow decreased sharply, how to make physical businesses have a continuous source of users?

According to Alipay's annual report, Alipay opened nearly 20 billion traffic incentives free of charge in 2022, reducing marketing costs for businesses. Merchants can exchange traffic, increase the source of online customers and accumulate their own user assets through the "Star Project". Statistics show that over the past year, "Star Project" has brought an average of 1 million users to merchants' Mini Program every day, saving an average of about 200000 yuan in marketing expenses a year. At a time when traffic is expensive, it is a real "money-saving account" for many businesses.

Xindian, a charging service platform, has "had a head-to-head taste of soup" in this wave of traffic subsidies, and the head of the company's operations said: "hitchhiking on traffic has saved almost 4 million of the cost of buying traffic a year."

At the same time, as the main supplier of technical services, third-party industry service providers play a core role in speeding up the digital transformation of the service industry. However, the service industry has the characteristics of scene complexity and fragmentation. The industry believes that the platform should speed up the opening of the underlying interface, achieve interconnection and interoperability, and enhance the commercial viability of service providers.

According to the data released by Alipay, joint service providers have built more than 400 industry solutions in the past year to help partners increase their income and create efficiency. Brokered by the platform, in the past year, some technical service providers earned 500000 more than the previous year, while the annual income of some local service providers operating on behalf of the operators increased by at least 20%.

The digitalization of businesses has become a trend, reflecting economic vitality, and the use of digital products has increased by 53 times.

The age-old problem of digitalization of small and medium-sized enterprises is precisely the field in which the digital platform can give full play to its own advantages. Under the background of the national proposal to vigorously develop digital economy and promote digital industrialization and industrial digitization, physical enterprises and platform economy are facing each other in digitization, driving the digitization of domestic businesses to become a trend.

In the past year, Alipay has opened a total of 101 general products and 1809 API interfaces to merchants. These digital tools greatly reduce the threshold of digitization of businesses, so that small and medium-sized enterprises can also take the digital express train, especially welcomed by small and medium-sized businesses.

According to the report, the number of merchants integrating Alipay's digital products increased by 3 million in 2022, and the use of products increased 53 times compared with the same period last year.

Zhou Cong, co-founder of Juhui Technology, a service provider that runs Mini Program and online shopping malls for merchants, told reporters that the number of digital customers invested by the company this year has increased sevenfold compared with the same period last year. Boca Software, a service provider that provides low-threshold software for small street stores such as hairdressers, said it plans to bring its products into 100000 stores in the coming year to help them achieve the initial popularity of digitization.

"Digital transformation will be an important driving force for the transformation and upgrading of enterprises, industries and economies in the future." Li Yongjian, a researcher at the Institute of Financial and Strategic Studies of the Chinese Academy of Social Sciences, pointed out: "A few days ago, the Central Economic work Conference proposed to 'support platform enterprises to show their skills in leading development, creating jobs, and international competition'. It shows the positive role of recognized digital technology and platform in helping entities, optimizing the allocation of supply and demand, and improving economic efficiency. For platform enterprises, they should give full play to the advantages of digital empowerment and life service capabilities, resonate with social development in the same frequency, fulfill the collaborative value of the platform in the digital economy, and serve the real economy more efficiently. "

Ni Xing, chief technology officer of Ant Group and head of Alipay's opening strategy, said: "if the merchants are good, we are good." Alipay was born to solve business problems. After 18 years, it has developed into two open platforms for digital payment and digitalization of the service industry, helping the digital transformation and upgrading of the service industry. In the future, Alipay will continue to 'help with numbers', continue to open product technology and ecological resources, serve more than 80 million businessmen and partners, help the development of the real economy, and protect the city's' fireworks' together. "

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