Shulou(Shulou.com)11/24 Report--

According to news in the morning of January 10, Beijing time, Disney CEO Bob Iger reportedly told employees in an email on Monday that they would have to return to the company's office four days a week from March 1.

In the email, Iger stressed the importance of face-to-face cooperation.

"over the past few months, I have been meeting with various teams in the company, and I realize the great value of working with colleagues," Iger wrote. "you have heard me say many times that creativity is the core and soul of Disney. In a creative industry like ours, there is no substitute for the ability to connect, observe and create when working with colleagues, and there is no opportunity for professional growth by learning from leaders and mentors. "

During the outbreak, many companies chose to work from home or mixed work mode, minimizing the mass gathering of people, thus minimizing the spread of the epidemic. As vaccination rates rise and case and hospitalization rates fall, companies such as Disney want employees to return to their offices and to the more normal working environment before COVID-19 's pandemic.

Compared with other big companies, Iger's rule of requiring employees to work in the office four days a week is relatively strict, and other large companies let employees in a mixed mode choose to work in the office two to three days a week. In September, Apple forced employees to work in the office three days a week. Twitter boss Elon Musk (Elon Musk) is famous for sleeping in the company as a sign of loyalty. Last November, he asked almost all Twitter employees to go back to the office five days a week.

Disney's new policy comes less than two months after Mr Iger returned to the helm of the company, promising to bring new growth to the company during his two-year tenure and to train a successor to take his place.

A few days before Mr Iger returned to the company in November, former chief executive Bob Chapek said he planned to cut costs for the company, which has been hit by inflated fees for its streaming service Disney +. Iger's return comes as traditional media companies are also grappling with a rapidly changing market landscape, with advertising revenues drying up and consumers increasingly abandoning cable subscriptions in favour of streaming services.

Iger plans to restructure Disney's media and entertainment distribution division, which oversees the company's content and distribution. While changing the company's organizational structure and returning budget power to those who chose creative projects, he also insisted on the recruitment freeze imposed by Chappec.

Disney's share price has fallen about 40% in the past year. The company currently has a market capitalization of about $172.8 billion.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.