Shulou(Shulou.com)11/24 Report--

On January 7, the finals of the first electronic competitive school team selection season, hosted by Douyu, opened at Wuhan Wushang Mengshi Shopping Mall. Four electric competitive school teams from all over the country launched the final competition in Jiangcheng Wuhan. In the end, the small Ashuai team of Nanchang Institute of Technology and the TSE team of Southwest Jiaotong University won the national championships of Arena of Valor and League of Legends respectively. It was a wonderful closing battle for both live and live viewers.

The site of the finals, under the guidance of the Wuhan Municipal Bureau of Commerce and the Wuhan Municipal Committee of the Communist Youth League, was sponsored by the people's Government of Wuchang District. Douyu hosted the "Tesco Wuhan 2023 New year consumption season" Wuchang sub-venue event and Douyu e-sports cross-year party was also launched at the same time. Liu Liang, deputy director of Wuhan Municipal Bureau of Commerce, Lang Kun, deputy secretary of Wuhan Municipal Committee of the Communist Youth League, Wang Fei, deputy head of Wuchang District people's Government, Bi Xia, general manager of Douyu Marketing Department, and Wang Zhiming, general manager of Wu Shangmeng era, jointly announced the official launch of the activity.

Photo: the launching ceremony of "Tesco Wuhan 2023 New year consumption season" in Wuchang

Bi Xia, general manager of Douyu's marketing department, said at the launching ceremony that as a diversified content ecological platform rooted in Wuhan and with games as the core, Douyu has always hoped to build a university e-sports competition IP based in Wuhan and radiate the country, so as to provide college students with the opportunity and perfect experience to directly participate in e-sports. In all kinds of college e-sports competitions initiated by Douyu, college students form a team to fight for the school because of their love, from shouting off the stage to fighting on the stage, from watching e-sports to participating in e-sports, and actively build a good atmosphere for e-sports events. Douyu has witnessed the e-sports spirit and fighting spirit shown by college students, and is also very honored to provide a stage for the realization of e-sports 's honor.

"Today, when e-sports has become a new cultural consumption craze, we finally decided to hold the finals in the Wu Shang Dream era, which just opened at the end of last year, in response to the 'Tesco Wuhan New year consumption season' launched by the Wuhan Municipal Bureau of Commerce. I believe that the vast number of college students and even e-sports enthusiasts will be able to enjoy the one-stop entertainment consumption experience with the charm of e-sports in this world's largest single shopping mall. Draw a perfect full stop for the national finals! " Bishop said.

Photo: bi Xia, general manager of Douyu's marketing department, delivered a speech.

Attract more than 200 colleges and universities to compete in Douyu to create the hottest university e-sports competition

As an e-sports league held by Douyu for colleges and universities across the country, this year's Douyu e-sports school team selection season consists of three events: Arena of Valor Mobile Games, League of Legends PC Game Top of the Canyon, and League of Legends Yunding Chess, covering 11 provinces across the country, and 2756 teams from more than 200 colleges and universities participated in the competition, creating the largest large-scale national campus e-sports competition in China. Among them, Arena of Valor and League of Legends ended on the 7th, and the final competition of Genting will be held online this week.

Since the audition in October last year, the competition has innovated the recruitment rules of "fight while recruiting", attracting young students to participate widely, and presented a brilliant e-sports showdown. Under the attention of e-sports enthusiasts in colleges and universities across the country, the young Ashuai team from Nanchang Institute of Technology and the TSE team of Southwest Jiaotong University went through layers of selection and won the championships of Arena of Valor and League of Legends respectively, leaving warm-blooded memories of e-sports for college life.

In addition to the high-level e-sports event, Douyu also firmly grasped the venue characteristics of indoor ski resorts in the Wu Shang Dream era, combined with the most popular game elements, launched a large-scale ice and snow theme cos show, successfully attracted the general public to participate in signing in, and sent e-sports peripherals, game props, tickets to "I am a Genius" Dali Art Exhibition and other rich benefits through online and offline channels. Fully demonstrated the game e-sports and offline consumption scene combination of the trend charm. With professional viewing screen and event commentary, this competition has created a top atmosphere for watching the game, presenting a lively "warm winter" feast for e-sports enthusiasts and Wuhan citizens.

Photo: Douyu ice and snow theme cos show, passers-by take a group photo with coser

According to iResearch's 2022 China e-sports Industry report, the proportion of e-sports users under the age of 25 has reached 47.0%. At the scene of the event, Bi Xia also said: "for Douyu, college students have always been an active group in the platform community. They not only pay close attention to the content of Douyu's game e-sports, but also hope to personally show their strength in the e-sports competition and prove themselves."

In the face of the high enthusiasm of e-sports and the demand for self-expression from e-sports enthusiasts in colleges and universities, Douyu has actively set up a university competition system. The relevant campus events have covered more than 1000 universities and more than 150 cities across the country, and have successively launched high-quality events such as League of Legends Mobile Games (LOLM) and the e-sports League for College students, which has a strong appeal and influence in the university community.

Help e-sports live broadcast sustainable development Douyu excavate e-sports talents in diversified racing tracks

As a diversified content ecological platform with games as the core, how to deeply tap the charm of e-sports and help e-sports cultivate talents is an important proposition that Douyu continues to think about. In the live broadcast of this event, Douyu put the spotlight on more areas of e-sports industry, creatively joined e-sports interpretation track, No. 2 live track and e-sports team leader track, and launched a major recruitment of talent groups for campus star program commentators.

During the period from November 25 to the finals, Douyu recruited 150 students from 300 schools to participate in the Campus Star Project interpretation talent group competition, and 15 student representatives were selected to participate in the provincial track interpretation at the provincial competition stage. After a fierce actual competition, four outstanding student representatives, including Chen Mo from Qilu University of Technology and Ming Ming from Sichuan Film and Television Academy, stood out and finally successfully participated in the "Gemini e-sports Live Class" by the famous Arena of Valor anchorman Gemini, which won the precious opportunity for the idol to teach e-sports 's live broadcast skills and experience face to face. Douyu electricity competitive school team selection season national final, Chen Mo and Han Ming boarded the commentary table together, realizing the dream of commenting on a large-scale e-sports event. With their active thinking and quick-witted response ability, they have brought nervous, passionate and enjoyable game-watching experience to the audience.

Photo: Chen Mo (left) and Han Ming (right), winners of the talent group, explain the finals.

The more diversified talent selection of e-sports, which takes college competitions as the starting point, not only opens up the career rising channel for campus students to become anchors, but also attracts more non-contestant college students to participate in it. it also promotes the single player selection thinking to move towards a multi-dimensional and three-dimensional e-sports talent training mode, digging out a broader value space for e-sports.

Nowadays, the plus-weight self-made event has become an important action for Douyu to develop e-sports 's content ecology and promote e-sports of the whole people. The campus competition IP, led by the Douyu Electric Competition School team selection season, and the e-sports talent selection mechanism represented by the Campus Star Project, have more multidimensional and earnestly promoted the transformation of students from "watching e-sports" to "participating in e-sports and jointly building e-sports". In the future, Douyu will continue to enrich the content ecology of the platform, stand firm in the role of national e-sports promoters, and strive to enhance the comprehensive influence of e-sports and make continuous hematopoiesis for the development of the industry by providing participation channels and shaping public events.

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