Shulou(Shulou.com)11/24 Report--

CTOnews.com, January 8 (Xinhua) after seven years of development, Apple is about to launch its first hybrid reality Touch Show. However, the headset seems to have come later than expected because of the lag in development. Apple analyst Guo Mingyi pointed out that its large number of shipments may be delayed to the end of the second quarter or the third quarter of 2023.

In the latest issue of the Power On newsletter, Bloomberg's Mark Gurman said reports about the device scheduled to be released in January were accurate-but that time has now been delayed.

He said Apple plans to release its first AR / VR headdisplay in the spring, before the June WWDC, which may be named "Reality Pro". The device will go on sale later in the fall of 2023, in line with Guo Mingyi's forecast.

Gurman said the prototype had been distributed to a small number of developers for testing, but said the device was far from complete and that Apple still needed to solve several "problems" in hardware and software.

Apple is said to have "mobilized resources" from other departments in order to eliminate all outstanding problems and difficulties, which means that some other projects within the company (such as iOS 17 and macOS 14) have been delayed.

In addition to the spring launch, he believes Apple will provide developers with detailed VR / AR development resources and tools at the June WWDC conference. It is said that the operating system of the device is known as "Borealis" within the company, publicly named or xrOS, details can be found in CTOnews.com 's previous report.

He also specifically mentioned the ups and downs within Apple. It is said that Apple originally planned to launch a high-performance head display based on AR by 2019, which will be equipped with its own operating system, App Store and dedicated chips. But as time went on, there were more and more delays, and Apple had to postpone it to 2020, 2021 and 2022 until 2023.

According to Gurman, Apple plans to introduce its operating system xrOS to developers on WWDC before releasing the product in the fall. He said that iOS 17, iPadOS 17 and macOS 14 may have fewer new features than expected. In addition, the development of new AR capabilities for Apple Store applications is almost ready for release. This feature is activated when the user enters the Apple Store store. In this way, users can view products (such as Apple Watch straps) in any retail store, including detailed information about the product.

He points out that this AR-style shopping experience may be something Apple has thought about for a long time. Gurman said Apple has been working on the AR shopping feature since 2020 and has recently been testing it in stores, indicating that the feature will be available soon.

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