Shulou(Shulou.com)11/24 Report--

CTOnews.com, January 8, according to the China Institute of Information and Communication, under the joint organization of China Advertising Association (CAA) and China Communications Standardization Association (CCSA), on the basis of fully investigating the market situation and extensively soliciting industry opinions and suggestions The double numbered group standard T / CAAAD 2022-2022 "guidelines for the implementation of Anonymous Internet Advertising" (hereinafter referred to as "the Guide") led by China Institute of Information and Communications has been officially released.

The standard has received strong support and extensive participation from scientific research institutions, industry-leading brand enterprises, digital media and other main bodies, and was formally implemented on January 6, 2023.

A schematic diagram of ▲ Internet advertising data processing behavior and anonymization implementation framework. On December 19, 2022, the "opinions of the CPC Central Committee and the State Council on constructing a data basic system to better play the role of data elements" was officially released. The opinion answers the three fundamental questions of "why to use data", "what data to use" and "how to use data". It is of great significance for data elements to empower the real economy. The "opinion" clearly puts forward that "innovative technological means to promote the anonymous processing of personal information and ensure information security and personal privacy when using personal information data", pointing out the fundamental path for the compliance and safe use of personal information data.

CTOnews.com learned that the Guide is an innovative and feasible scheme for the anonymization of data in the field of Internet advertising, which defines the objectives, principles and applicable scenarios for the implementation of anonymization of Internet advertising, and gives technical guidance for data anonymous preprocessing, which is matched with the evaluation and witness method of business legal boundary and the management and control system of operation process monitoring, which realizes the technical solution of technical problems and the return of legal problems to the law. The implementation method of trinity mutual trust and checks and balances of "management problem process control". The details are:

From a technical point of view, the appropriate data is selected to identify the technical pattern and constitute the anonymity of the data.

From a legal point of view, the boundary of behavior can be clearly defined by combining the evaluation and filing mechanism of scenarios and conditions.

From the management point of view, supporting the contract implementation process monitoring and other operational measures to control the use of the subject.

The mutual trust check and balance mechanism of "technical guarantee, evaluation regulation and process control" formed by the Guide is suitable for all kinds of Internet advertising business, including anonymous data processing in application scenarios such as advertising, programmed transaction, advertising monitoring and so on.

In order to better implement the Guide, the corresponding "Internet Advertising data Anonymous implementation Service" has now been officially launched through the platform of the China Advertising Association.

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