Shulou(Shulou.com)11/24 Report--

Recently, the 2023 Fast Hand New Year Festival came to a successful conclusion. During the 10-day activity, Fast Hand E-commerce launched four core play methods: New Year's Eve Favorite Powder Special Session, Top 100 Anchor Ceremony, Authentic New Year's Day, and Commercial Co-construction Bonus Policy, with 6.6 billion traffic and 1 billion red envelopes, successfully helping merchants to break out the New Year's Eve business.

The data shows that the consumption growth rate of this fast hand New Year Festival is obvious, the demand for New Year goods is strong, and the active buyers increase by more than 20% compared with last year. With the help of platform dividends, the order volume of Short Video trailers increased by 390% compared with last year, the search payment order volume increased by 68% compared with last year, and the brand & fast brand GMV increased by 100% compared with last year.

By bringing high-quality cost-effective goods together with merchants, fast-hand e-commerce creates a strong taste of the year on the platform, helps merchants seize certain business opportunities in the changeable market environment, and fully promotes the boost of consumption demand and the release of consumption potential.

Agricultural products and fruits are deeply loved by old iron, and hot sales of household appliances show the trend of new year renewal

On the user side, this year's Fast Hand New Year Festival launched annual bills, New Year's red envelopes, pet powder good New Year goods and other activities, data shows, annual bill red envelopes received nearly 100 million users, many old iron enjoy real benefits. Driven by welfare, fast-handed old iron people show a rich and diverse tendency to buy new year goods, among which beauty care, food, home digital three categories of goods are most favored by old iron, in addition to many categories of outstanding performance.

The taste of the New Year is not without delicious dishes on the dining table. The featured agricultural products are deeply loved by fast-hand users in this fast-hand New Year Festival. The GMV of agricultural products increased by more than 140% compared with last year, among which meat products, fish and shrimp ranked first among seafood meat products. Fresh fruit is a must-have for every New Year. Fruit GMV increased by more than 216% year-on-year. Orange, durian and persimmon are the most popular seasonal fruits.

New Year new weather, old iron people for the new year home appliances demand is strong. This fast hand New Year Festival, energy-saving refrigerators, intelligent air conditioners, intelligent washing machines in the category of household appliances sales top, among which energy-saving refrigerators GMV year-on-year growth of more than 412%, intelligent air conditioning GMV year-on-year growth of more than 170%.

At the same time, the active consumption of fast-hand users during the New Year Festival not only greatly increased the sales volume of many categories of New Year goods, but also provided reference for merchants to make product selection decisions, helping more merchants to operate scientifically in fast-hand.

Anchor real treasure rights online, trust escort worry-free purchase of New Year goods

In order to bring more real good New Year goods to users, during the Spring Festival, fast-hand e-commerce launched the special session of "Trust Good New Year Goods," and launched the rights and interests of "anchor real treasure," solved the false publicity problem between direct broadcasts, effectively improved the trust of users to the anchor and platform and the experience of shopping on the Spring Festival, and further released the consumption potential.

From January 1 to January 2, Fast Hand Store held a special New Year activity of "Trust Good New Year Goods," cooperated with CCTV Zhongshi Shopping, which newly settled in Fast Hand, to create the live broadcast of 2023 Spring Festival Gala, and exclusively launched the image of "Rabbit Group" on CCTV Spring Festival Gala Station in 2023 in Fast Hand E-commerce. The activity caused extensive attention and discussion. The cumulative broadcast volume of topic-related videos on the whole network exceeded 100 million. During the activity, the number of fans of official fast-hand accounts of Zhongshi Shopping Channel increased by 3698%, the accumulated GMV of anchor participating in the special session reached 47.98 million, the live broadcast was watched 77.33 million times, and many trusted anchors ranked first in the real-time list of fast-hand sales.

In addition, fast-hand e-commerce also launched "buy expensive must compensate,""boss strict selection special session" and other special play methods in this New Year Festival, through the whole network has price competitive high-quality goods to provide subsidies, so as to bring users more cost-effective good goods. At the same time, fast-hand e-commerce jointly launched four exclusive protection rights and interests with "Zhongtong Express,""Yuantong Express" and "Shentong Express," providing logistics guarantee for merchants and consumers during the Spring Festival, so as to avoid worries about shopping.

Under the background that the domestic e-commerce market generally faces challenges in 2022, fast-hand e-commerce maintains deterministic growth in the third quarter. The monthly active buyers of e-commerce exceed 100 million, and the number of newly opened merchants increases by nearly 80% year-on-year. The double-wheel growth at both ends of supply and demand drives the total transaction volume of fast-hand e-commerce Q3 to exceed 222.5 billion yuan, with a year-on-year growth of 26.6%, providing stable growth business opportunities for merchants.

In this Spring Festival, fast-hand e-commerce relies on various activity play methods and multiple policy guarantees to bring users a shopping experience with high quality and good price and rich categories, so that everyone can prepare for the Spring Festival; at the same time, it also boosts market confidence, helps merchants seize the double-section explosion and optimize operation, and creates new business volume for the New Year. With the continuous help of fast-hand e-commerce, there will be more merchants in the future to achieve business breakthrough in fast-hand.

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